53 Essential video testimonial statistics you must know for success

Video testimonials are proven to increase conversions and build customer trust.

Research shows that buyers prefer watching testimonial videos over reading online reviews, and even a single video testimonial on a sales page can improve results.

Businesses that invest in creating video testimonials and choose the best video testimonial software as part of their marketing strategy see stronger social proof, higher conversion rates, and a clear positive ROI.

In this blog, we share the most important video testimonial statistics that explain why marketing teams, local businesses, and enterprise organizations use them to reach more potential customers and drive increased sales.

Let’s see!

Key statistics on video testimonials

Video testimonials build trust and drive sales by showing real customer stories. These stats highlight why they outperform text reviews and ads.

1. 79% of consumers watch video testimonials to understand a product, service, or company better.

Almost 8 in 10 people rely on testimonial videos to get clarity before buying.

This shows that video is not just entertainment, it is a research tool.

Businesses using video testimonials meet customers where they want to learn.

Also, you can use video testimonial software like WiserReview.

2. 92% of consumers trust a video testimonial more than a traditional advertisement.

Ads are often perceived as biased, while testimonials are perceived as authentic.

A video of a real customer carries more weight than polished promotional claims.

This trust factor makes testimonial videos highly persuasive.

3. 72% of customers trust a brand more when they see positive video testimonials.

Trust is one of the biggest barriers in online shopping.

A positive testimonial video shows real satisfaction, which builds credibility.

This makes new customers feel safe choosing the brand.

4. 2-3 of consumers are more likely to buy after watching a video testimonial.

A testimonial video works like a personal recommendation.

Seeing real people share their stories convinces buyers faster than reading text.

It reduces doubts and moves them closer to purchase.

5. 87% of businesses now include video testimonials in their marketing strategy.

Most companies are already investing in testimonial videos.

It’s a clear sign that the format delivers results.

If brands skip it, they risk falling behind competitors who use video to win attention and trust.

6. 3 out of 4 video marketers say testimonials are their top-performing assets.

Marketers test many formats, but testimonials often deliver the highest return.

They combine social proof with engaging video content.

This makes them a safe and effective choice for campaigns.

7. Video testimonials generate 12 times more shares than text testimonials and images combined.

People love sharing relatable, authentic stories.

A short testimonial spreads faster on social platforms than written reviews.

This gives businesses more reach without extra ad spend.

8. 73% of consumers say watching a testimonial video makes them more confident in their purchase decision.

Confidence is key before checkout.

When buyers see someone else’s positive experience, it reduces hesitation.

This makes testimonial videos a strong driver of completed sales.

9. Landing pages with video testimonials keep visitors 86% longer than pages without video.

Video holds attention better than text or images.

Longer time on site increases the chance of conversion.

Adding even one testimonial video can improve overall engagement on sales pages.

10. Mobile users are 3.4 times more likely to watch a testimonial video than read written reviews.

On phones, people prefer quick and visual content.

Video testimonials are easy to consume in seconds, while text reviews take more effort.

This makes video the clear winner for mobile-driven sales.

Statistics on customer trust and behavior

Video testimonials boost credibility by showing authentic experiences. These stats prove how they increase trust, confidence, and purchase decisions.

11. 88% of customers trust video testimonials as much as personal recommendations.

When people see real customers share their experience on video, it feels just as trustworthy as hearing from a friend.

This level of credibility makes video testimonials one of the strongest tools for building brand trust.

12. Customers remember 95% of a video review compared to only 10% of a written one.

Video uses both sight and sound, which makes the message easier to recall.

Written reviews fade quickly, but a visual story stays in memory, helping the brand remain top of mind when buyers are ready to decide.

13. 72% of consumers trust brands more when they see positive video testimonials, but only 53% trust brands with positive written reviews.

Written words can feel distant, while video brings emotion and body language.

Seeing a real person speak with genuine satisfaction builds a deeper layer of trust that text alone cannot create.

14. 71% of consumers feel more confident in a product’s claims after watching video testimonials, versus 38% from written reviews.

Confidence is key when people consider spending money.

A testimonial video allows buyers to see proof in action, which reassures them that the product can truly deliver on its promises.

15. Landing pages with customer videos raise trust ratings by 48%, while pages without any user-generated content average only 23%.

Trust nearly doubles when a video testimonial is placed on a sales page.

This shows how important real customer voices are in shaping how people view a brand’s reliability.

16. Real names and locations in video testimonials make them 2.7 times more credible than anonymous ones.

People are quick to doubt faceless or nameless reviews.

Adding a name and location to a video testimonial shows that it comes from a genuine customer, which makes the message much more believable.

17. 67% of first-time buyers say video testimonials make them feel more comfortable buying from an unfamiliar brand.

For new shoppers, risk is always high.

A testimonial video reduces that risk by letting them see proof that others have had positive experiences, which encourages them to take the next step.

18. 92% of consumers read online reviews and testimonials before purchasing.

Almost every buyer checks what others say before making a decision.

If a business includes video testimonials in that process, they can strongly influence the choice while customers are still in the research stage.

19. 46% of consumers trust online reviews just as much as they trust recommendations from friends and family.

Reviews have grown in power and now stand side by side with personal advice.

Video testimonials add another layer of authenticity, making the review feel less like marketing and more like honest feedback.

20. 98% of consumers use the internet to find business information before buying.

Almost no purchase happens without online research.

Video testimonials provide businesses with an opportunity to appear in the research journey with proof that they are trustworthy and worth considering.

Video testimonials in marketing strategy

Video testimonials are now a core part of marketing plans. These stats show how they lift conversions, reduce hesitation, and strengthen brand impact.

21. 87% of businesses include video testimonials in their marketing strategy.

Most companies now see testimonial videos as a core marketing tool.

They know that buyers value proof from other customers, so they make videos part of their campaigns across websites, emails, and social media.

22. 89% of video marketers say testimonial videos are their most effective content.

Marketers test many types of video ads, explainers, and product demos, but testimonials consistently bring the best results.

Real stories from real people work better than scripted promotions.

23. Landing pages with testimonial videos can increase conversions by up to 86%.

Adding video to a sales page helps visitors stay longer and feel more confident about buying.

A single testimonial can make the difference between hesitation and a completed purchase.

24. Sales pages with testimonial videos increase sign-ups or purchases by as much as 80%.

Social proof drives action.

When buyers see proof of customer satisfaction right before checkout, it reduces doubts and pushes them toward finishing the order.

25. Marketers report that customer testimonial videos are shared 12 times more than text and images combined.

Sharing happens because people relate to authentic stories.

A short testimonial video spreads faster, giving a brand more visibility without spending extra on ads.

26. 70% of marketers use video testimonials in social media campaigns.

Platforms like Facebook, Instagram, and LinkedIn reward video content with higher reach.

Testimonial videos fit perfectly because they are short, engaging, and highly trusted by viewers.

27. 52% of marketing teams place testimonial videos on checkout pages to reduce cart abandonment.

At the final step, many buyers still hesitate.

Seeing another happy customer at that moment builds trust and gives reassurance to complete the purchase.

28. 67% of marketing professionals say testimonial videos help shorten the sales cycle.

Instead of needing lengthy explanations, businesses can showcase a single strong testimonial video.

This speeds up decision-making and reduces time spent convincing buyers.

29. 62% of marketers say they use video testimonials in email campaigns to increase open and click rates.

Adding video content to emails makes them more engaging.

When the content is a testimonial, it not only grabs attention but also builds trust with every click.

Video testimonial production

Creating testimonial videos doesn’t have to be complex or costly. These stats show how video length, quality, and format influence engagement and results.

30. The average cost of producing a professional video testimonial ranges from $500 to $5,000.

The cost depends on factors like location, crew, editing, and equipment.

Smaller brands often work with freelancers or remote tools to keep expenses low.

Larger companies may invest in studio-quality videos for a polished result.

This shows that businesses of all sizes can find a way to fit testimonial video production into their budget.

31. 91% of marketers say video quality strongly affects audience trust.

Poor lighting, sound, or shaky video can make a testimonial feel unprofessional.

Viewers often judge the brand based on the quality of what they see.

A clean, well-edited testimonial shows care and credibility. This proves why many companies treat video production as an investment rather than a cost.

32. Short testimonial videos under 2 minutes hold 75% higher engagement rates than longer ones.

Online audiences prefer content that gets to the point quickly.

Short videos are easier to watch, share, and remember.

They allow customers to deliver a focused story without losing attention. That’s why many businesses aim for concise testimonials rather than long interviews.

33. 80% of businesses producing testimonial videos repurpose them for ads, websites, and social media.

A single video doesn’t need to stay in one place.

Brands cut the same testimonial into shorter clips for Instagram, longer edits for YouTube, or polished versions for sales pages.

Repurposing ensures that every testimonial reaches a broader audience and delivers more value for the effort invested.

34. Marketers say professionally produced testimonial videos deliver 30% higher conversion rates compared to unedited customer clips.

Raw videos are authentic, but they sometimes lack clarity.

Editing removes distractions, adds captions, and improves flow.

This balance of authenticity and quality makes the testimonial more persuasive. The result is a stronger impact on conversion rates.

35. Businesses producing many testimonial videos report 2.3 times more positive ROI than those using only one or two.

More videos mean more stories for different customer types.

Some buyers may connect with one story, while others relate to a different one.

By creating a library of testimonials, businesses cover more ground and increase overall returns.

36. Customer videos with clear captions or subtitles are watched 40% longer than those without.

Many viewers watch videos with sound off, especially on social media.

Subtitles ensure the message is still delivered clearly.

They also make testimonials more accessible to global audiences and people with hearing difficulties. This small addition keeps viewers engaged for longer.

Business impact of testimonial videos

Video testimonials help businesses sell more, keep customers longer, and build stronger brands. These stats show the clear results they create.

37. Sales pages with testimonial videos can boost conversions by up to 80%.

Adding a testimonial video at the decision point gives customers the reassurance they need to act.

Real stories lower hesitation and make the offer more convincing.

This often turns unsure visitors into paying buyers and directly impacts revenue growth.

38. Websites with testimonial videos see visitors stay 86% longer than those without.

A video keeps people engaged and curious.

A longer time on site increases the chance that visitors will explore more products or services.

This leads to higher conversion opportunities and better brand recall after they leave.

39. 73% of consumers say testimonial videos make them more confident in their purchase decision.

Confidence is key before a buyer clicks “buy.”

A testimonial acts as proof that others had a good experience.

When customers feel sure about their choice, they are less likely to abandon the purchase or return items later.

40. Businesses that use testimonial videos report a 96% increase in brand awareness.

Sharing authentic customer stories creates buzz and spreads organically.

Viewers remember the brand more because the message comes from a real person, not just a company.

This wider reach translates into stronger brand recognition.

41. Satisfied customers featured in testimonial videos increase repeat purchase rates by 32%.

Highlighting real satisfaction builds loyalty.

New buyers see happy customers and want to join them, while existing customers feel proud to be associated with the brand.

This cycle strengthens long-term sales and customer retention.

42. Landing pages with testimonial videos see conversion lifts of 34% on average.

A testimonial video adds the missing layer of trust to a sales pitch.

It validates product claims and reduces the fear of making the wrong choice.

Even one strong testimonial can lift conversion rates significantly.

43. Video testimonials improve email click-through rates by 200%.

Adding a video thumbnail or link in email campaigns grabs attention instantly.

Recipients are curious to watch someone else’s experience.

This engagement drives more clicks to the website and increases the chances of sales.

44. Enterprise organizations that use video testimonials report a 35% higher customer retention rate.

Large companies use testimonial videos not only to attract but also to reassure existing clients.

Seeing other businesses share positive results strengthens loyalty and reduces churn. This has a direct effect on long-term revenue.

45. Brands that actively use testimonial videos see a 25% increase in overall sales.

Testimonial videos work across websites, ads, and social media.

Each channel attracts more prospective buyers and fosters trust more quickly.

This combined effect leads to noticeable increases in total sales volume.

Social media and video testimonials

Testimonial videos perform well on social platforms because people trust real stories. These stats show how they boost views, shares, and engagement.

46. Visual content, including testimonials, is 40 times more likely to be shared on social media than links and text.

Social media thrives on visuals. Testimonial videos tap into that naturally.

A video showing real customers builds trust and grabs attention, so people share it widely.

This boosts reach without needing extra ad spend.

47. User-generated testimonial videos earn 6.3% engagement, compared to just 2.8% for scripted brand videos.

People engage more with real stories than polished marketing messages.

User-made videos feel authentic, so they attract more likes, comments, and shares.

This makes them a valuable tool for social campaigns.

48. 76% of video marketers use social media to share videos, and it delivers the highest ROI among all video channels.

Social media isn’t just popular, it’s effective.

Most video marketers rely on these platforms because they drive results.

Testimonial videos perform well here, combining engagement and return on investment.

48. Instagram Reels with UGC testimonial clips see 49% more saves than original brand content.

On Instagram, saving a post shows strong interest.

When users save testimonial clips, it means they want to come back to that content. That indicates deeper engagement than merely liking or viewing.

49. Tweets with video get 10 times more engagement than tweets without video.

Even on fast feeds like Twitter, video cuts through the noise.

Testimonial clips grab attention quickly, encouraging people to watch and interact, driving far more engagement than text-only posts.

Conversion and ROI statistics

Testimonial videos deliver strong returns by lifting conversions and sales. These stats show why they’re one of the smartest marketing investments.

50. 90% of marketers say video marketing has given them a good return on investment (ROI).

Most marketers see solid gains from video, often more than from other formats.

When testimonial videos are part of the mix, ROI grows even stronger.

This shows that investing in video testimonial content usually pays off quickly.

51. 73% of B2B businesses report positive ROI after using video in their marketing strategy.

Testimonial videos work well in complex sales cycles by providing clear, real-world examples.

In B2B, where decisions often come after research, these videos help move the sale forward and improve returns.

52. 72% of marketers realize ROI of 50%–500% from testimonial videos, including strong conversion gains.

Many marketers see returns that double or even quintuple their initial spend. Testimonial videos deliver strong proof, helping reduce objections and increasing conversion rates, making them one of the highest-ROI formats available.

53. Over 50% of marketers report an ROI of more than 100% from video testimonials, top 5% of large orgs, and 10% of enterprises see an ROI of over 300%.

Even with professional production costs, the payoff can be huge.

Big brands often see returns several times their investment. That’s why many enterprise organizations continue investing aggressively in this format.

Conclusion

Video testimonials stand out as one of the most trusted forms of marketing content.

They give buyers real proof through authentic voices, which builds confidence and shortens the decision-making process.

Businesses that use them see stronger customer relationships, higher conversions, and consistent growth across sales and brand awareness.

Adding testimonial videos to your strategy today means setting a stronger foundation for tomorrow’s success.

Sources

WiserNotify | Wyzowl | Hubspot | Vidyard | Vidico