19 Shocking video testimonial statistics (New 2026 data)

Statistics show that video testimonials can increase conversions by 80% and make customers 72% more likely to trust a brand.

Businesses using video testimonial software capture these powerful results by collecting real customer stories in an easy, repeatable way.

The data shows that authentic videos drive stronger engagement, generate more leads, and establish lasting credibility.

Key video testimonial statistics

• Testimonial videos can boost sales page conversions by 80%.
• 72% of customers trust brands more with positive video reviews.
• Websites with video are 53 times more likely to rank on Google’s first page.
• People remember 95% of a video but only 10% of written text.
• Marketers who use video generate 66% more qualified leads annually.
• 88% of customers trust video as much as personal recommendations.

Video testimonial statistics

Video testimonials convey genuine customer experiences, enhancing the brand’s credibility and fostering deeper connections with its target market.

The following video testimonial statistics serve as a testament to this.

Video testimonials statistics for sales, leads, and conversions

The provided statistics will highlight how testimonial videos are a valuable addition to effective marketing strategies, resulting in improved lead and sales conversion rates.

1. Video testimonials can increase conversion rates by 80%.

Source

After brands began using video testimonials, they saw a significant difference in conversion rates.

2. 79% of consumers are more likely to buy a product or service online after they watch a video testimonial showcasing it.

3. Businesses using video testimonials have 49% more sales than those without

4. Including video testimonials in emails to customers can increase click-through rates by 300%

5. Video marketing professionals get 66% more qualified leads per year.

Testimonial videos effectively convince and attract more potential buyers, resulting in an annual increase in customers.

Source

Video testimonial statistics to build brand trust & credibility

Customer testimonials are crucial in establishing trust and enhancing a brand’s credibility.

This testimonial data will underscore their significance.

6. Around 72% of customers trust a brand more with positive video testimonials and reviews.

People tend to trust a brand with more satisfied customer testimonials than other brands with written reviews, which can easily be fabricated.

7. 76% of customers feel that video content shared by an actual person is more credible than the content shared by the brand itself.

Source

8. Video testimonial statistics suggest that 74% of people who viewed video content about a product consecutively bought it as well.

9. Visual content, along with testimonials, has a 40 times higher chance of being shared on social media than links and texts combined.

10. 88% of customers trust video testimonials as much as personal recommendations.

Customer testimonial videos provide social proof of a brand’s credibility, offering potential customers a reason to trust the brand.

Source

Stats on the impact of customer stories on brand perception

Customer testimonial videos and stories can influence other customers to trust and engage more deeply with your brand. Let’s see how.

11. 57% of customers say that their likelihood of engaging with a brand increases when they hear testimonials from current customers.

Source

12. 64% of customers have a deeper relationship with a business because of shared reviews and values.

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13. There’s a 37% higher retention rate of customers who first chose the brand because of a referral.

14. Around 92% of customers trust a personal recommendation from friends or family. Therefore, they tend to trust video testimonials just as much.

Source

15. Almost 74% of customers let social networks guide their purchasing choices. Hence, video testimonials help direct them to your brand.

16. 73% of B2B businesses see positive ROI with video.

17. 91%  of marketers say video quality drives trust.

18. 76% of video marketers share videos on social media.

19. 87% of businesses use video testimonial in marketing.

Case study: Dropbox saw a 10% conversion boost with video testimonials

Background

Dropbox, a cloud-based file storage service, wanted to grow its user base and increase the number of paid subscribers.

• They initially relied on Google AdWords but found it to be not cost-effective.

• To improve results, Dropbox created a 120-second explainer video that shows how the service works.

• They also began collecting video testimonials from real customers who shared their positive experiences.

Implementation

• The original website only featured an explainer video and a download button. Once users understood the product, the number of registrations increased.

• Dropbox then launched a viral referral campaign. They gathered short testimonial videos from marketers and existing customers.

• In these videos, customers explain how Dropbox has improved teamwork, simplified operations, and provided peace of mind with secure file storage.

Results

• Adding customer video testimonials to the website and email campaigns resulted in a 10% increase in conversions for Dropbox’s premium plans.

• Real customer stories addressed concerns about security and reliability, making potential users more confident in the product.

• Authentic testimonials created emotional connections that encouraged more registrations and paid subscriptions.

Key Takeaways

• Conversions increased by 10% directly as a result of using video testimonials.

• Dropbox combined customer stories with an explainer video to build trust and show tangible benefits.

• Video reviews are more memorable: people retain 95% of a video message versus only 10% of written text.

• Testimonials also reassured users about data security, a critical factor in adoption.

Get to know: Customer product reviews & UGC app for ecommerce

Video testimonials: what, why, and how

Understanding video testimonials is crucial to understanding how they contribute to a brand’s trust, credibility, and long-term growth.

What are video testimonials?

• Video testimonials are recordings of customers sharing their experiences with a product, service, or brand.

• They are often used in marketing to provide social proof and boost credibility.

• Most feature real people speaking directly to the camera or being interviewed about their positive experiences.

• Unlike written reviews, they capture genuine emotions and feel more authentic.

Why video testimonials matter

• They communicate real experiences, which builds trust more effectively than written reviews.

• They show how products solve problems and improve lives, creating emotional connections.

• SEO Impact: Websites with video content are 53 times more likely to appear on Google’s first page.

• They highlight product benefits, overcome objections, and drive higher engagement.

• Video testimonials work across multiple platforms (websites, email, social media), reinforcing brand trust and helping customers make confident purchase decisions.

• The result is stronger brand credibility, higher sales, and improved customer loyalty.

How to collect video testimonials from customers

Collecting video testimonials can improve your marketing by showing real customer experiences and building trust.

1. Methods to collect testimonials

• Direct requests: Ask happy customers to record a short video or use video testimonial software. Personalize your request and explain how their story helps others.

• Offer incentives: Provide discounts, extended trials, or early access to new features in exchange for testimonials.

• Leverage feedback moments: When customers share positive reviews on calls or emails, invite them to record a quick video.

2. Tips to make testimonials more persuasive

• Focus on results: Encourage customers to highlight clear outcomes or benefits they experienced.

• Keep it concise: Request brief, engaging videos that include real-world examples.

• Show real moments: Suggest they capture event snippets or product use in action to make the video relatable.

• Before-and-after stories: Highlight transformation or efficiency gained through your product.

• Demonstrations: Let customers show how your service works to help others better understand it.

3. Keep it authentic

The most powerful testimonials are genuine. Avoid heavy scripting or over-editing so the customer’s genuine emotions come through.

Strategic video testimonial deployment

Maximizing the impact of video testimonials depends on how you use them. Follow these steps:

Step 1: Choose the Right Testimonials

• Select genuine testimonials that feel authentic and relatable.

• Ensure the video conveys a clear purpose.

• Remember: almost half of testimonial videos fail if they don’t deliver a strong message.

Step 2: Optimize Video Quality

• Use well-recorded videos with no glitches or poor sound quality.

• Keep the video length consistent and concise.

• Low-quality videos can turn viewers away, regardless of how strong the message is.

Step 3: Share Across Multiple Channels

• Publish testimonials on your website, social media platforms, and emails.

• Distributing across channels helps reach a wider audience and build stronger trust.

• For larger campaigns, consult marketing professionals for the best distribution strategy.

Beyond the homepage: High-impact placement strategies

While the homepage is essential, placing video testimonials across other touchpoints can create a more substantial influence.

1. Product pages

• Place positive testimonials directly on product pages.

• This helps new customers who are already considering a purchase.

• Data shows most shoppers review testimonials before completing a purchase.

2. Email campaigns

• Add testimonial videos to customer emails.

• Emails with videos receive higher click-through rates than those with plain text.

• This creates an extra opportunity to build trust and drive engagement.

3. Social media campaigns

• Share short testimonial clips across platforms like Instagram, LinkedIn, or Facebook.

• Social ads featuring testimonials reach a broader audience and boost credibility.

• Quick, engaging testimonial videos grab attention and encourage people to explore your product.

Wrap up

Modern marketing organisations utilise testimonial videos, which are powerful tools for establishing authenticity and creating a lasting impact with happy customers.

By deploying the latest strategies, businesses can enhance their brand image, increase conversion rates, and foster long-term customer loyalty.

So, make video testimonials a crucial part of your marketing strategies and uplift your brand image.

Hubspot | Brightlocal | Tubular Labs | Vidyard | Edelman | Wyzowl | Podium | Harvard Business Review | Deloitte | Nielsen | GWI

Also, read these stats if interested:

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Article by

Krunal

Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.