6 min 
Trustpilot is well known, but many businesses are unhappy with its high pricing, limited control, and the risk of fake reviews.
Companies want review platforms that make review collection simple, show only genuine reviews, and give better support.
A strong Trustpilot alternative should include verified reviews, automated review invites, and easy ways to import reviews from other platforms.
Affordable pricing and more control over review content are also important. This helps ecommerce brands, service companies, and local businesses build trust with potential customers.
In this guide, you’ll find 7 cheaper Trustpilot alternatives and competitors that let you collect reviews, respond to feedback, and manage your online reputation without the same pain points.
Let’s get started!
| Features | WiserReview (Best pick) | Trustpilot |
|---|---|---|
| Free plan | Yes | No |
| Pricing | Affordable plans start at just $9/ month | Higher pricing starts at $299 |
| Collect Reviews | Collect via email, SMS, direct links, and imports | Collect via email invites and reminders |
| Automation | Automated review requests and reminders are included in all plans | Automation is available but limited in the lower tiers |
| Moderation | Tools to check, filter, and organize feedback | Limited moderation, mainly a flagging system |
| Display Options | 10+ widgets (sliders, carousels, review walls, pop-ups) | TrustBox widgets and profile page options |
| Integrations | Connects with Google, Facebook, Shopify, WooCommerce, etc. | Vast integration network, strong API support |
| Support | Quick help and guidance are available across plans | Priority support only for higher-paid tiers |
| Ease of Use | Simple setup designed for all businesses | More complex setup, suited for enterprises |
| Growth Impact | Helps build credibility with fresh reviews and social proof | Strong visibility, but concerns over fake reviews affect trust |
Why look for Trustpilot alternatives?
Here are the main reasons companies switch to Trustpilot alternatives.
1. Pricing
Many businesses struggle with the high cost of Trustpilot’s paid plans.
For small businesses and growing ecommerce brands, the pricing can feel like a heavy expense.
Reviews are an ongoing need, not a one-time task, so affordable pricing is critical.
2. Credibility issues
One of the biggest issues is the rise of fake reviews.
Customers often question whether the feedback they read is genuine or posted with hidden motives. This makes the trust score less reliable and weakens brand credibility.
Businesses now want verified reviews that can be checked for authenticity. Having recent reviews that reflect real customer feedback helps companies show they are honest and transparent.
3. Limited control
Control over review content is another concern. Businesses often feel limited in how they can manage, display, or respond to reviews.
Some cannot easily organize user-generated content or adjust the way customer feedback appears on their site.
Without this control, it becomes harder to build a strong online reputation.
4. Support and flexibility
Better support and more flexible services are missing.
Businesses need a review tool that lets them respond quickly, manage reviews across Google, Facebook, and their website, and keep their online reputation strong.
5. Growth impact
Reviews affect traffic, credibility, and sales.
When companies feel they cannot manage reviews well with Trustpilot, they start to look at other platforms that give more value and help build trust with potential customers.
Now, let’s examine each tool individually, ranked based on its features, human customer support, price, and AI capabilities.
1. WiserReview
WiserReview is a trusted review management software and a strong Trustpilot alternative.
It helps companies collect reviews with automated review requests and also supports the import of reviews from other platforms.
The platform makes it easy to manage reviews by keeping all customer feedback in one place.
Businesses can display verified reviews and genuine feedback on their website, which reduces the impact of fake reviews and builds credibility.
With affordable pricing and better support, it delivers clear value compared to other competitors.
Collect reviews
WiserReview makes it easy to collect reviews from real customers. Feedback can be gathered through different channels, so businesses always have fresh and genuine reviews to share.
- Collect reviews through email, SMS, or links
- Support for text, photo, and video reviews
- Import existing reviews into one dashboard
Automate review request
Automation saves time and keeps reviews coming in without extra effort. WiserReview sends automated review invites that help businesses get steady responses.
- Send review requests on schedule
- Use reminders to increase responses
- Reduce manual work with automatic invites
Moderate reviews
Moderation helps businesses maintain control over what is displayed. WiserReview lets you check reviews, reduce fake ones, and keep verified feedback front and center.
- Review feedback before it goes live
- Spot and reduce fake or spam reviews
- Highlight verified reviews for credibility
Display reviews
Showing reviews where customers can see them builds trust. WiserReview offers simple tools to display reviews on websites and product pages.
- Show recent reviews on your site
- Use 10+ review widgets like sliders, review wall, pop-up, and carousels
- Share reviews on social media and email campaigns
Better support
Good support matters when handling reviews. WiserReview offers quick and helpful assistance so businesses don’t feel stuck.
- Fast replies from the support team
- Help with setup and use of features
- Guidance to improve review collection
Platform integration
Integrations make reviews more useful. WiserReview connects with platforms businesses already use, so everything stays in one place.
- Easily connect with Shopify, WooCommerce, and other ecommerce tools
- Link with Google and Facebook for a wider reach
- Keep all reviews together for easy insights
Pricing: Free plan available. Paid plan starts at $9/month
Rating: 4.8/5
2. Reviews.io
Reviews.io is a reliable review platform and a popular Trustpilot alternative for ecommerce brands.
It helps businesses collect reviews across different channels, automate invites, and show reviews on websites and product pages.
The platform focuses on building credibility through genuine customer feedback while also supporting integrations with tools such as Google, Facebook, and Shopify.
Main Features
- Collect reviews via email and SMS
- Automated review invites and reminders
- Verified reviews to reduce fake feedback
- Widgets to display reviews on websites
- Google and ecommerce integrations
Pros - ◆ Easy setup and user-friendly tools
- ◆ Low pricing with flexible plans
- ◆ Strong integrations with ecommerce platforms
Cons - ◆ Limited advanced features in lower plans<br>
- ◆ Some widgets require technical setup
Pricing: Starts at $45/month
Rating: 4.6/5
3. Yotpo
Yotpo is a well-known review tool often used by larger ecommerce brands.
It helps businesses collect, manage, and display customer reviews while also offering extra features like loyalty programs and SMS marketing.
The platform focuses on user-generated content to build social proof and improve sales.
Yotpo is more advanced than many competitors, but it comes with higher pricing, making it better suited for medium- to large-sized companies.
Main Features
- Collect and display reviews with widgets
- Photo and video reviews for social proof
- Loyalty and referral program tools
- SMS marketing options
- Ecommerce integrations with Shopify, BigCommerce, and more
Pros - ◆ Easy display of reviews across product pages and websites
- ◆ Advanced tools for marketing and loyalty
- ◆ Good integrations for ecommerce
Cons - ◆ Pricing is higher than most alternatives
- ◆ Setup may be complex for small businesses
Pricing: Starts at $79/month
Rating: 4.4/5
4. Birdeye
Birdeye is a customer experience and review software designed for businesses with multiple locations.
It helps collect reviews, manage customer feedback, and respond quickly across Google, Facebook, and other platforms.
Birdeye also offers survey tools, messaging, and analytics to give deeper insights.
It is ideal for service providers and enterprises that want an all-in-one platform to build trust and manage reputation at scale.
Main Features
- Collect and respond to reviews across platforms
- Messaging tools for direct customer contact
- Surveys and feedback forms
- Review monitoring with alerts
- Analytics and reporting tools
Pros - ◆ Works well for multi-location businesses
- ◆ Wide range of features in one platform
- ◆ Good support and onboarding
Cons - ◆ Higher pricing than many alternatives<br>
- ◆ Too complex for very small businesses
Pricing: Starts at $299/month
Rating: 4.7/5
5. Feefo
Feefo is the best review software for collecting genuine customer feedback.
It is known for reducing fake reviews and ensuring credibility through a closed-loop system.
Feefo helps businesses automate review collection, analyze insights, and display reviews to improve online reputation. It is widely used by both ecommerce brands and service companies.
Main Features
- Verified review system
- Automated review invites
- Display widgets for websites
- Ecommerce and CRM integrations
- Insights and analytics dashboards
Pros - ◆ Works well across the ecommerce and service industries
- ◆ Strong analytics and reporting tools
- ◆ Easy to use for both small and large businesses
Cons - ◆ Pricing can be high for startups
- ◆ Some features are locked in higher tiers
Pricing: Starts at $99/month
Rating: 4.5/5
6. PowerReviews
PowerReviews is a review tool made for ecommerce brands that want to boost product sales through user–generated content.
It focuses on product reviews, photos, and videos to drive trust and increase conversions.
PowerReviews also offers syndication features to share reviews across major retailers and platforms, making it a good choice for growing ecommerce brands.
Main Features
- Collect and display product reviews
- Photo and video review support
- Review syndication to retailers
- Analytics and insights
- Ecommerce platform integrations
Pros - ◆ Great for ecommerce product reviews
- ◆ Strong support for multimedia reviews
- ◆ Review syndication expands reach
Cons - ◆ Plans are expensive for small businesses<br>
- ◆ Best features suited for larger brands
Pricing: Custom (based on business needs)
Rating: 4.4/5
7. Stamped.io
Stamped.io is a review and UGC platform focused on ecommerce businesses, especially Shopify stores.
It helps collect product reviews, ratings, and photos while also offering loyalty and referral tools.
Stamped.io is known for its lower pricing and simple setup, making it popular with small and growing brands.
Main Features
- Collect product reviews and ratings
- Photo and video reviews for social proof
- Loyalty and referral programs
- Display widgets for websites
- Shopify and ecommerce integrations
Pros - ◆ Affordable pricing for small businesses
- ◆ Easy to use and quick setup
- ◆ Good balance of reviews and loyalty tools
Cons - ◆ Limited advanced features for enterprise users<br>
- ◆ Some integrations may need higher plans
Pricing: Starts at $23/month
Rating: 4.5/5
How to choose the right Trustpilot alternatives
Here are some clear steps to help you decide which review tool fits your business best:
➔ Define your needs
Start with the basics. A small business may only need affordable pricing and simple tools to collect reviews.
An ecommerce brand may want automation, integrations, and ways to display recent reviews. Service companies often care more about verified reviews and better support.
➔ Focus on core features
Look for review software that lets you collect reviews easily, automate invites, moderate feedback, and display positive reviews where customers can see them.
Integrations with tools you already use, like Google or Shopify, save time and keep everything in one place.
➔ Compare pricing and value
Check if the plans match the features you actually need. High-paid plans are not always necessary.
The best choice balances lower pricing with features like reviews, customer insights, and clear support.
➔ Think about growth
Choose a platform that helps your business grow.
Reviews should improve online reputation, bring more traffic, and build credibility with potential customers.
A tool that scales with you is better than one that limits you.
➔ Pick the right fit
The right choice is the one that combines collection, automation, moderation, display, support, and integration.
Platforms like WiserReview naturally address these needs, making them a practical fit for businesses that want more control without incurring high costs.
Conclusion
The right review platform should make it easy to collect feedback, maintain genuine reviews, and foster trust with customers.
The alternatives listed here each offer different strengths, from simple setups and lower pricing to advanced tools for larger companies.
The best choice is the one that fits your goals, supports growth, and helps you turn customer feedback into stronger credibility.
Frequently asked questions
Many businesses find Trustpilot’s paid plans expensive and struggle with limited control over reviews.
Look for tools that help you collect reviews easily, automate review invites, moderate feedback, and display recent reviews. Integrations with platforms like Google, Facebook, and ecommerce tools are also important for growth.
Small businesses often prefer platforms with affordable costs, quick setup, and automation. Options like WiserReview are popular choices because they balance cost with useful review features.
Ecommerce brands benefit from platforms that support product reviews and integrations with Shopify, WooCommerce, or BigCommerce. Tools like WiserReview and stamped.io are well-suited for this need.
Yes, most review platforms allow you to import existing reviews. This helps keep your past feedback and ratings in one place while continuing to collect new reviews on the alternative platform.
Many alternatives use review systems that ensure feedback comes from real customers. Some also include moderation tools, allowing you to review feedback before it goes live, thereby reducing the impact of fake or spam reviews.
Yes, several alternatives provide cheaper pricing plans compared to Trustpilot. Options like WiserReview are known for their flexible and budget-friendly plans, which still offer strong features.
Yes. By collecting reviews, displaying recent feedback, and enabling businesses to respond directly, these platforms help establish credibility. This improves customer trust and can lead to more traffic and sales.
Krunal
