Google review widget: how to add one to your website free (2026)

93% of shoppers read online reviews before buying. They trust what customers say far more than what businesses say about themselves.

The problem? Those reviews live on Google, not on your website. Most visitors never see them unless they go looking.

A Google review widget fixes this. It pulls your Google Business Profile reviews directly onto your website so visitors see real customer feedback without leaving your page.

This guide shows you exactly how to add one for free, where to place it, and how to make it work as a conversion tool.

Add a Google review widget to your website today

WiserReview connects to your Google Business Profile and displays your reviews automatically. Free plan available.

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What is a Google review widget?

A Google review widget is a small piece of embed code that pulls reviews from your Google Business Profile and displays them on your website.

It syncs automatically. When a new review comes in on Google, it shows up on your site without you touching anything.

Most widgets let you customize the layout (carousel, grid, badge, list), filter by star rating, and match the design to your brand. You paste one snippet of code into your site and you’re done.

Google doesn’t provide an official widget for this. They don’t have a built-in “embed reviews” feature for business owners. That’s why third-party tools like WiserReview exist. They connect to your Google Business Profile via the Google Places API, pull in your reviews, and give you a customizable embed code.

Also check: 53 Google review statistics every business must know (2026)

Why add a Google review widget to your website?

Most visitors don’t go looking for your Google reviews. They make a decision based on what they see on your page. If your page doesn’t show social proof, you’re losing conversions to businesses that do.

Here’s what embedding Google reviews actually does:

• Builds trust immediately: Real star ratings and written reviews from verified customers convert better than any copy you write about yourself
• Reduces bounce rate: Visitors who see reviews stay longer and explore more. The reviews answer the “can I trust this?” question before they even think to ask it
• Adds fresh content for SEO: Each new review adds keyword-rich, user-generated text to your page. Google values that for local search rankings
• Works automatically: New reviews appear on your site without you having to update anything. Set it once, and it runs itself
• Adds review schema markup: Quality widgets include structured data that helps Google display your star ratings as rich snippets in search results, increasing click-through rates

The placement matters too. Reviews near a pricing section or buy button reduce hesitation at the exact moment visitors decide whether to act.

How to add a Google review widget to your website (step by step)

Here’s exactly how to set up a free Google review widget using WiserReview. The whole process takes under 10 minutes.

Step 1: Create your free WiserReview account

Go to app.wiserreview.com/signup and sign up. The free plan includes review widgets and up to 100 review requests per month. No credit card needed.

Step 2: Connect your Google Business Profile

From your dashboard, go to Integrations and connect your Google Business Profile.

WiserReview pulls in your existing reviews automatically. For businesses with multiple locations, you can connect each location separately and display reviews from all of them in one widget.

Step 3: Choose your widget type

Open the Display Widgets section. You’ll see several layout options:

• Carousel: Reviews slide horizontally. Best for homepages and landing pages
• Grid: Multiple reviews displayed side by side. Works well for dedicated testimonials pages
• Badge: Compact star rating with review count. Perfect for footers and sidebars
• List: Full reviews stacked vertically. Best when you want visitors to read the details

Step 4: Customize the design

Adjust colors, fonts, and card style to match your brand. Set a minimum star rating filter if you want only 4- and 5-star reviews to display.

Choose how many reviews to show and whether the widget auto-scrolls or requires manual navigation.

Step 5: Copy your embed code

Click Publish or Get Embed Code.

WiserReview generates a JavaScript snippet. Copy it.

Step 6: Paste it on your website

Paste the embed code in your website wherever you want the widget to appear. It works on any platform that accepts custom HTML or JavaScript. See the platform-specific steps below.

Set up your free Google review widget in minutes

Connect your Google Business Profile, choose a layout, and paste one line of code. Free plan available.

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How to add a Google review widget on specific platforms

WordPress

In your WordPress editor, add a Custom HTML block where you want the widget to appear.

Paste the WiserReview embed code into the block. Save and preview. The widget works with all major page builders, including Elementor, Divi, and Gutenberg.

If you use Elementor, use the HTML widget.

Shopify

Go to your Shopify admin and open the theme editor.

Navigate to the page where you want the widget. Add a Custom HTML or Custom Liquid section and paste the embed code.

Save and publish. The widget loads automatically as new reviews come in.

Wix

In Wix Editor, click Add and select Embed Code. Choose Embed HTML and paste the widget code.

Position and resize the block on your page. Publish the site.

The widget updates automatically as new reviews arrive on Google.

Squarespace

Add a Code Block to the section where you want the widget.

Paste the embed code and click Apply.

Save and publish the page. Preview on mobile to confirm the responsive layout is working correctly.

Also check: How to add Google reviews on Squarespace

Webflow

In Webflow, add an Embed element to your page where you want the widget.

Paste the embed code and click Save and Close.

Publish your site. The widget renders in your published site immediately.

Any HTML website

Open your HTML file and paste the embed code in the body where you want the widget to appear.

Save and upload. The widget loads asynchronously, so it won’t affect your page speed.

Also check: How to add Google reviews on Website in 5 minutes

Where to place your Google review widget for maximum impact

The widget only converts if it’s where visitors are actually making decisions. Here’s where it works best:

• Homepage (below the hero): First impressions drive or lose trust. A widget of 5-star reviews immediately below your hero section answers “can I trust this?” before the visitor scrolls past
• Pricing page: Price objection is the most common conversion barrier. Reviews directly above or beside your pricing table reduce hesitation at the exact moment it peaks
• Product pages (ecommerce): Place the widget below the product description and above the add-to-cart button. Shoppers reading reviews are one step from buying
• Landing pages: For paid traffic, a review widget before your CTA section serves as the final proof point before the visitor decides to convert
• Contact or booking page: Visitors who reach your contact or booking page are already interested. A widget here reinforces the decision to actually reach out
• Footer or sidebar:  A compact badge widget in your footer gives passive social proof across every page of your site with minimal visual interruption

Types of Google review widget layouts

Not every layout suits every page. Here’s when to use each one:

Carousel widget

Slides through reviews automatically or on click. Best for homepage hero sections, landing pages, and anywhere space is limited, but you want to show multiple reviews.

Visitors see more reviews without the page getting longer.

Also check: How to add a review carousel to your website (2026 guide)

 Avatar widget

The Avatar widget displays customer photos along with their reviews, adding a personal touch that fosters authenticity and trust.

Google review badge

The Google Review Badge highlights your top Google or Facebook reviews in a badge format.

It’s designed to provide simple trust signals throughout your site.

Sidebar snippet

The Sidebar Snippet widget sits on the side of your website and expands when clicked.

It’s a non-intrusive way to show reviews while users browse.

Trust badge

The Trust Badge widget displays your overall Google rating and total review count in a compact format.

It’s a quick trust signal that boosts credibility at a glance.

How WiserReview’s Google review widget works

WiserReview connects directly to your Google Business Profile and keeps your widget up to date automatically.

When a new review comes in, it appears in your widget without you logging in. A review below your threshold won’t appear unless you adjust the filter from your dashboard.

What’s included:

• Google Business Profile sync: Pulls in all existing reviews and updates automatically as new ones arrive
• Multiple widget types: 12+ Review widgets like Carousel, grid, badge, list, and more. Each is fully customizable to match your brand
• Star rating filter: Show only reviews above a minimum rating. You control which reviews appear
• Schema markup included: Structured data ships with the widget, so Google can display your review data as rich snippets in search results
• Lightweight embed: Asynchronous loading means the widget never slows your page or affects Core Web Vitals
• Multi-source support: Combine Google reviews with Shopify, WooCommerce, or other platform reviews in a single widget
• Review collection built in: Automatically request new reviews via email, SMS, and WhatsApp after every purchase or appointment

Free plan covers up to 100 review requests per month and includes the core widget types. Paid plans start from $9/month. No annual contract required.

Display your Google reviews on your website today

WiserReview generates a widget from your real Google reviews. Customize the design, copy the code, and paste it anywhere. Free plan available.

Start Free →

Common mistakes to avoid with Google review widgets

• Burying the widget in the footer only: A footer badge is fine as a secondary placement, but it’s not enough on its own. Place the widget where decisions are actually made
• Showing too few reviews: A widget with 3 reviews looks thin. Aim for at least 8-12. If you don’t have enough yet, focus on collecting more before making the widget prominent
• Using a widget that slows your page: Some widgets load synchronously and hurt your Core Web Vitals. Always verify your widget uses asynchronous loading before going live
• Not filtering below 3 stars: You don’t have to display every review. Most widgets let you set a minimum star rating. A 4-star threshold is standard and doesn’t violate Google’s policies
• Forgetting mobile: Over 60% of web traffic is mobile. Test your widget on a phone before publishing. WiserReview’s widgets are responsive by default, but always verify before going live

Start showing your Google reviews where they convert

Your reviews are already there. Customers have left them on Google.

The only question is whether those reviews are visible where they actually influence decisions, or hidden on a platform most visitors never visit before converting.

A Google review widget brings that proof onto your page. Set it up once and it updates itself. Every new review your business earns goes to work for you automatically.