Adding a Google review widget to your website is one of the easiest ways to show genuine customer reviews and build trust with new visitors.
When you embed Google Reviews, you display fresh and genuine customer experiences right on your business page.
A Google business reviews widget not only highlights positive reviews but also improves your online reputation and helps attract potential customers from Google search results and Google Maps.
In this guide, you’ll learn how to easily embed Google reviews using smart widgets to display ratings and make the most of reviews to boost trust.
Let’s get started!
Why businesses use Google review widgets

A Google review widget enables businesses to display genuine customer feedback directly on their website.
Instead of directing visitors to Google Maps or search results, the widget displays Google reviews in one place, making it easy for potential customers to view them.
This makes it easy to highlight positive reviews and build trust with new visitors.
Businesses use Google reviews widgets because:
- Builds trust fast: Genuine customer reviews act as social proof and help visitors make buying decisions with confidence.
- Boosts local SEO: Fresh reviews displayed through a widget improve visibility in Google search results and your Google Business Profile.
- Improves conversions: By displaying genuine customer reviews in the right place on your site, you can convert more visitors into paying customers.
- Keeps feedback visible: A widget regularly pulls in new reviews, so your website always looks fresh and active.
- Easy setup: With tools that let you embed Google reviews using a short installation code, even non-technical users can add them to their WordPress website or any other website builder.
For most businesses, an embedded Google reviews widget is more than a design element; it’s a simple way to turn online reviews into a stronger marketing strategy.
Smart Google review widgets
Display Google reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.
Types of Google review widgets

Google review widgets come in various styles, each designed to display customer feedback in a way that fosters trust and complements your website’s layout.
Whether you want a simple badge or a dynamic review wall, you can choose the right widget for your business page.
- Google Review Carousel: Rotates Google business reviews in a slider style, ideal for homepages that want to showcase fresh feedback without occupying much space.
- Grid or List Widget: Displays detailed reviews in a clean grid or list, allowing visitors to scroll through more online reviews at once.
- Sidebar Widget: A compact option that sticks to the side of your business page and shows a stream of Google location reviews while users browse.
- Badge or Summary Widget: Highlights your average star rating and total Google reviews in a small widget, perfect for headers, footers, or landing pages.
- Popup or Floating Widget: Pops up with new reviews or shows a floating tab that users can click to read customer feedback instantly.
Using multiple types of review widgets gives you the flexibility to show both positive reviews for trust and reviews to keep your site active.
WiserReview – #1 Google review widget software

WiserReview makes it easy for businesses to embed Google reviews on their website and build trust with potential customers.
With a few clicks, you can connect your Google Business Profile and display reviews in widgets that match your site design.
WiserReview helps you collect reviews automatically, manage reviews in one dashboard, and display Google business reviews across any platform.
Without a complex setup. The tool gives you ready-to-use review widgets that work instantly.
Key Features of WiserReview:
- Collect Reviews: Automatically pull in Google location reviews to keep your widget filled with fresh, genuine feedback.
- Manage Reviews: Not every review is helpful, and some may even be spammy. WiserReview enables you to filter, organize, and respond to Google reviews from a single location.
- Multiple Widget Layouts: Choose from grids, carousels, sidebars, badges, or floating widgets to display reviews the way you want.
- Easy Installation: Get a simple widget installation code you can paste into your site—no coding skills required.
- Customization Options: Match your brand with flexible designs, colors, and layouts that fit any business page.
- Unlimited Widgets: Add reviews across different pages, products, or landing pages with no limits.
- Mobile-Friendly Design: Widgets are optimized to display Google reviews perfectly on both desktop and mobile devices.
- Free Plan Available: Start with a free Google reviews widget to test it on your website before upgrading for more features.
We’ll review each Google review widget to see how it works.
Smart Google review widgets
Display Google reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.1. Google carousel

The Google Carousel widget lets you showcase reviews in a swipeable layout.
It’s perfect for engaging visitors with multiple reviews in one section.
How It Works:
- Pulls reviews from your Google Business Profile in real-time
- Displays reviews in a sliding carousel format
- Can be placed on product pages, homepages, or landing pages
Key Features:
- Swipeable layout with smooth transitions
- Mobile-friendly and responsive design
- Option to display reviewer photo, rating, and text
- Works with multiple widgets across different pages
2. Auto slider

The Auto Slider widget automatically scrolls through reviews, keeping feedback visible without requiring any clicks.
It creates a dynamic, always-updating section on your site.
How It Works:
- Syncs with Google reviews directly
- Reviews scroll automatically in a loop
- Best placed on homepage headers, product sections, or testimonials area
Key Features:
- Adjustable scroll speed and layout
- Highlights both text and five-star ratings
- Clean design that fits any website style
- Updates with even more fresh reviews as they arrive
3. Trust badge

The Trust Badge widget displays your overall Google rating and total review count in a compact format.
It’s a quick trust signal that boosts credibility at a glance.
How It Works:
- Connects to your Google Business Profile
- Pulls overall star rating and review count
- Can be placed in website headers, sidebars, or footers
Key Features:
- Compact and visible trust badge
- Shows total reviews and average rating
- Works well on checkout and lead forms
- Builds instant credibility for new visitors
4. Sidebar snippet

The Sidebar Snippet widget sits on the side of your website and expands when clicked.
It’s a non-intrusive way to show reviews while users browse.
How It Works:
- Displays a review preview on the side of the page
- Expands on click to show more details
- Best for blogs, product pages, or service websites
Key Features:
- Sticky sidebar design for constant visibility
- Expandable panel with detailed reviews
- Customizable style to match your website
- Encourages users to explore reviews without leaving the page
5. Google review badge

The Google Review Badge highlights your top Google or Facebook reviews in a badge format.
It’s designed to provide simple trust signals throughout your site.
How It Works:
- Connects to Google API and fetches reviews
- Displays rating + review snippets inside a badge
- Can be placed at any section of your page
Key Features:
- Sleek, badge-style layout
- Works with both Google and Facebook reviews
- Easy to install with the embed code
- Mobile-optimized
Smart Google review widgets
Display Google reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.6. Floating review badge

The Floating Review Badge shows a scrollable badge with star ratings and reviews.
It stays fixed as visitors move through your site, reinforcing credibility.
How It Works:
- Connects directly to your Google reviews
- Shows rating + snippets in a floating position
- Remains visible while users scroll
Key Features:
- Always-on floating design
- Highlights star ratings and review text
- Easy to customize position and style
- Works on both desktop and mobile
7. Avatar
![]()
The Avatar widget displays customer photos along with their reviews, adding a personal touch that fosters authenticity and trust.
How It Works:
- Pulls profile pictures and reviews from Google
- Displays them in a clean carousel format
- Great for homepages, testimonials, or product pages
Key Features:
- Shows reviewer avatars with text + rating
- Dynamic carousel layout
- Boosts trust with a human connection
- Works with unlimited widgets
8. Review wall

The Review Wall widget displays all your reviews in one place, creating a full testimonial hub on your site.
How It Works:
- Collects reviews from Google and other platforms
- Displays them in a grid or wall-style format
- Ideal for testimonial or review-dedicated pages
Key Features:
- Grid-based layout with multiple reviews
- Supports text, photo, and video reviews on your website
- Auto-updates with new reviews
- Great for SEO and building trust at scale
Conclusion
A Google review widget helps you show customer reviews directly on your website.
It builds trust, highlights positive experiences, and makes it easy for visitors to see why others choose your business.
WiserReview provides you with ready-to-use widgets, allowing you to display Google reviews in a style that best suits your site.
Setup is quick, and every review becomes proof of your service quality.
Smart Google review widgets
Display Google reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.Frequently asked questions
A Google review widget is a tool that lets you display Google business reviews directly on your website. It shows ratings, comments, and customer feedback in real time.
You can embed Google reviews by using a Google review widget or plugin. Copy the installation code from the widget provider and paste it into your website admin panel.
Yes, many platforms offer a free Google reviews widget. WiserReview also provides a free plan that lets you embed Google business reviews with basic layouts and features.
Displaying Google business reviews builds trust with visitors, shows genuine customer feedback, and helps potential customers make faster buying decisions.
Yes, review widgets allow customization. You can choose layouts like carousels, grids, or badges, change colors, and filter reviews to fit your website design.
6 min