How to migrate from Shopper Approved to WiserReview safely

Many ecommerce brands that use Shopper Approved eventually face challenges such as limited flexibility in review management, a lack of product-focused review widgets, or reliance on separate tools for referrals and automation.

Migrating to WiserReview allows you to retain all your existing reviews, ratings, customer information, and media while unlocking more ways to display and manage reviews effectively.

In this Blog, we’ll cover the migration process, review display setup, and continuous review collection on your store.

Why brands move from Shopper Approved to WiserReview

Limited reporting & features

Some merchants feel Shopper Approved does not provide enough insights into review performance, making it harder to measure engagement or conversion impact.

Limited reporting can make it difficult to identify which reviews drive sales or improve customer trust.

Poor customer support

Businesses often face delays in resolving account or technical issues, slowing review management and limiting their ability to respond to customer concerns quickly.

Limited customization

Store owners want more control over where and how reviews are displayed. Shopper Approved offers limited widget flexibility, restricting layout and design options.

Expensive plans & Usage difficulty

High subscription costs, combined with a steep learning curve and difficult navigation, can make scaling review programs challenging.

Merchants often feel they are paying more for less functionality. Shopper Approved also does not publish plan rates publicly; its official pricing page asks you to book a demo or request a custom quote, which makes it harder to budget upfront.

Poor interface design & Outdated layout

Many users report that Shopper Approved’s interface feels outdated, with layout issues and unintuitive navigation.

This can make managing reviews time-consuming and reduce overall efficiency.

Better ecommerce integration

WiserReview supports product-specific reviews, multiple display widgets, AI-powered summaries, automated review collection, and referral marketing, offering more value and easier management in a single platform.

Shopper Approved vs WiserReview comparison

What gets migrated from Shopper Approved?

When moving from Shopper Approved to WiserReview, you can migrate:

• Review content and titles
• Star ratings
• Customer names and emails
• Review dates
• Product ID
• Photos and videos (if included)

As long as your export file contains these fields, WiserReview ensures accurate review mapping without losing social proof.

Step 1: Export reviews from Shopper Approved

Log in to your Shopper Approved business account, navigate to Menu→ Under Review Tool, and there is an option named Export Review.

Click Export to download a spreadsheet file. Make sure all fields are included, especially Product IDs, as they are required for mapping reviews correctly in WiserReview.

Note: If the downloaded format of the file is a spreadsheet convert into csv file is must.

Now u are ready to import the review into WiserReview using the exported CSV file.

Step 2: Create your WiserReview account and Import reviews

1. Visit WiserReview and click Sign Up, complete the onboarding, and create your workspace.

2. In your WiserReview dashboard, navigate to Manage Reviews → Import.

Select Import review via CSV, then click Integration.

Upload the CSV file you exported from Shopper Approved.

During the import process, carefully map each column to the correct WiserReview fields, including review content, star rating, customer information, review dates, product IDs, and any media links such as photos or videos.

Finally, verify the import by checking multiple product pages to ensure all reviews, ratings, photos, and videos display correctly.

Adjust any field mapping if needed to ensure a clean display.

Detailed guide: E-Commerce Platform Integration Guide

Move from Shopper Approved without losing reviews

Import your ratings, photos, and videos into WiserReview in a few simple steps.

Start free migration →

Display imported reviews with WiserReview widgets

Once your reviews are imported into WiserReview, the next step is making them visible across your store to build trust and influence purchasing decisions.

WiserReview offers a variety of customizable review widgets that can be placed on key pages.

1. Select a Widget

Go to Widgets in your WiserReview dashboard and choose the type of widget you want to display. Options include:

• Product Review Section: Detailed reviews displayed on product pages.
• Star Rating Widget: Shows average ratings on product listings and collections.
• Review Carousel: Rotating reviews for homepages or landing pages.
• Wall of Love: Highlights top positive reviews in one section.
• Trust Badge Widget: Displays review counts and ratings to boost credibility.
• Floating Review Widget: Keeps reviews visible as users browse the site.
• Question & Answer Widget: Allows shoppers to ask product-related questions.

2. Customize widget design

Adjust the widget to match your store’s branding. Customize layout, colors, fonts, review card styles, and how photos/videos appear.

You can also configure mobile responsiveness to ensure a consistent experience across devices.

3. Configure review display options

Decide which reviews appear in the widget.

Options include recent reviews, highest-rated, verified buyers, photo/video reviews, or product-specific reviews. Highlighting relevant feedback improves shopper trust and engagement.

4. Place the widget on your store

Once configured, copy the widget code or use the built-in placement options.

Verify placement on product pages, collection pages, and landing pages.

5. Preview and Publish

Preview widgets on desktop and mobile before publishing. Confirm ratings, content, and media load correctly.

Once satisfied, save and publish the widget. Visitors will now see your imported Shopper Approved reviews displayed professionally across your store.

Highlight key feedback with AI review summary

After importing your Shopper Approved reviews into WiserReview, you can enable AI Review Summary to make customer feedback easier to digest for shoppers.

The AI automatically scans all reviews and identifies common themes, such as product quality, sizing, delivery, or customer service. It then generates a concise summary that highlights the most frequently mentioned points, helping visitors quickly understand overall customer sentiment.

You can enable this feature directly in the Product Review Section widget. Go to Widgets → Product Review Section → Configure → AI Summary, and toggle on AI Summary or AI Topics.

This will surface key insights at the top of the review section, making it faster for shoppers to grasp what customers like most about your products.

By using AI Review Summary, you save shoppers time, improve their shopping experience, and increase the likelihood of confident purchasing decisions.

Start collecting new reviews automatically with WiserReview

Follow these steps to set up automated review collection for your imported Shopper Approved reviews:

1. Open the Automation Section

Go to your WiserReview dashboard and navigate to the Automate section.

This is where you manage all review collection workflows.

2. Create a New automation

Click Create automation to start a new automation.

Choose the trigger event, such as order completion, order delivery, or a custom webhook, that will initiate the review request.

3. Select Review Request Channels

Choose how you want to request customer reviews.

Supported channels include email, SMS, WhatsApp, or custom webhook. You can use one or multiple channels depending on your strategy.

4. Configure Timing and Reminders

Set when to send the review request after the trigger event, and add optional follow-up reminders for customers who haven’t submitted a review.

Customize the message content to include customer details, product information, and direct review links.

Once activated, this workflow ensures your store continuously collects fresh reviews, keeping your review section up to date and building social proof without manual effort.

Make the switch from Shopper Approved today

Reviews, advanced widgets, automation, AI summaries, and referrals in one platform.

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