Migrate from Trustpilot to WiserReview with more features

Trustpilot is one of the most recognized review platforms, helping businesses collect and display customer feedback.

However, many ecommerce brands eventually need more control over product reviews, review widgets, automated review collection, AI-powered summaries, and customer engagement features.

The good news is that switching from Trustpilot to WiserReview doesn’t mean starting over.

You can migrate your existing reviews, ratings, customer information, review dates, and supported media content while keeping the trust you’ve already built.

In this blog, you’ll learn how to migrate from Trustpilot to WiserReview, import your reviews, display them across your store, and automate future review collection.

Why store owners move from Trustpilot to WiserReview

More product review control

Trustpilot is mainly known for business and service reviews, while ecommerce stores often need product-specific reviews.

WiserReview helps you collect, manage, and display reviews directly on individual product pages.

More review collection options

WiserReview supports review collection through email, SMS, WhatsApp, QR codes, manual requests, and custom webhooks, giving businesses more flexibility in collecting customer feedback.

Better ecommerce experience

For ecommerce brands, WiserReview combines product reviews, UGC collection, review widgets, automation, referrals, and AI features in one platform.

Concerns about customer support

Some businesses report challenges with response times or resolving issues quickly when using larger review platforms.

WiserReview focuses on providing responsive support and onboarding assistance to help merchants get set up faster.

Concerns about review manipulation

Brands often want greater transparency and control over how reviews are collected and displayed.

WiserReview provides moderation tools and review management features that help businesses maintain authentic customer feedback.

Cost considerations

As businesses grow, review platform costs can become a concern.

Many merchants switch to WiserReview to access review collection, widgets, AI features, and referral marketing within a more cost-effective solution.

Easier to use

Some users find advanced review platforms difficult to configure and manage.

WiserReview is designed with a user-friendly interface that makes it easier to import reviews, customize widgets, automate requests, and manage customer feedback from a single dashboard.

What gets migrated from Trustpilot?

When moving from Trustpilot to WiserReview, you can import:

• Review content
• Star ratings
• Customer names
• Review dates
• Product ID
• Photo reviews
• Video reviews

Your exported review data can be imported into WiserReview and displayed through customizable review widgets.

Before you start the migration

Before starting, make sure you have access to your Trustpilot account, your ecommerce store admin, and your WiserReview account.

Export your review file from Trustpilot and check that it includes review text, ratings, customer details, dates, and product information if you want to display product-based reviews.

Product IDs are important for ecommerce stores because they help connect imported reviews with the correct products.

Export your reviews from Trustpilot

The product reviews page on your Trustpilot Business account allows you to filter, export, and manage reviews from one place.

Trustpilot gives you two types of reviews:

• Service reviews: Feedback about your overall business, service, shipping, or support.
• Product reviews: Feedback specifically tied to individual products you sell.

Step 1: Log in to your Trustpilot business account

• Go to business.trustpilot.com and sign in with your admin or manager account.

Only users with the right permission level (usually admin or manager) will see the export options.

Step 2: Choose the review type to export

From the main sidebar menu:

• For Service Reviews, go to: Reviews → Service Reviews

• For Product Reviews, go to: Reviews → Product Reviews

This step matters because the export files are different. Product Reviews include product-specific details such as name, SKU, and sometimes a product ID, all of which are helpful for ecommerce platforms.

Step 3: Export reviews in CSV format

• In the upper-right corner of the review table, click the Export icon or dropdown.
• Choose CSV format. (CSV is preferred for uploading into WiserReview.)
• The file will download and contain all available review data, including the reviewer’s name, rating, date, and text.

Service Review exports will focus on business experience.

Product Review exports will include product-related data such as product name, ID, or SKU, if available in your Trustpilot setup, and will require that the necessary information be available before importing it into WiserReview.

Import reviews into WiserReview

Shopify Stores

Install the WiserReview app from the Shopify App Store and connect it with your store. Once connected, your Shopify products will automatically sync.

Go to Manage Reviews → Import.

Select “Import review via CSV” and click on Integration.

Reviews and upload your Trustpilot CSV file.

Map your review fields, including:

• Review content
• Ratings
• Customer information
• Review dates
• Product ID
• Media files (if available)

Make sure Product IDs are mapped correctly if you want reviews connected with specific Shopify products.

After import, check your product pages to confirm reviews appear correctly.

Detailed guide: WiserReview + Shopify Integration Guide

WooCommerce Stores

Install the WiserReview plugin on your WooCommerce store and connect your account.

After syncing products, open Manage Reviews → Import.

Select “Import review via CSV” and click on Integration.

Reviews and upload your Trustpilot CSV file.

Match your review fields with WiserReview fields and confirm Product IDs or SKUs are correctly mapped.

Once complete, verify that reviews, ratings, and customer details display properly.

Detailed guide: WiserReview + WooCommerce Integration Guide

Display imported reviews with WiserReview widgets

Once your Trustpilot reviews are imported into WiserReview, the next step is displaying them across your store to build trust and help shoppers make purchase decisions.

WiserReview offers customizable review widgets that let you showcase customer feedback where it matters most.

To get started, go to Widgets in your dashboard, choose a widget, and click Configure.

Available review widgets

You can choose from:

• Product Review Section: Displays reviews on product pages.
• Star Rating Widget: Displays ratings next to products and collections.
• Review Carousel: Highlights testimonials in a slider format.
• Wall of Love: Showcases positive customer feedback.
• Trust Badge Widget: Displays ratings and review counts.
• Floating Review Widget: Keeps reviews visible while browsing.
• Question & Answer Widget: Let customers ask and view questions.

Customize the widget design

WiserReview allows you to customize:

• Colors and typography
• Layouts and card styles
• Review sorting and filters
• Display rules
• Review count visibility
• Customer profiles
• Photo and video display settings

This helps your widgets match your store’s branding while maintaining a professional look.

Filter and organize reviews

You can organize reviews by:

• Star ratings
• Most recent
• Most helpful
• Verified customers
• Photo reviews
• Video reviews
• Product-specific reviews

This makes it easier for shoppers to find relevant feedback.

Optimize placement

For Shopify, navigate to Online Store → Themes → Customize, then add the WiserReview app block to the desired page and save your changes.

For WooCommerce, use the plugin placement settings, shortcodes, or theme integration options to position the widget where you want reviews to appear.

For better results, consider placing:

• Product Review Sections on product pages
• Star Ratings on collection pages
• Trust Badges near add-to-cart buttons
• Review Carousels on homepages
• Wall of Love sections on testimonial pages
• Floating Widgets across the store

Preview before publishing

Before publishing, preview widgets on desktop and mobile to ensure everything looks correct.

Once published, your imported Trustpilot reviews will start building trust and supporting conversions throughout your store.

Highlight key feedback with an AI review summary

After importing your Trustpilot reviews, enable AI Review Summary to make customer feedback easier to understand.

Go to:

Widgets → Product Review Section → Configure → AI Summary

Enable AI Summary or AI Topics to highlight common customer opinions, product benefits, and frequently mentioned feedback.

This helps shoppers understand reviews faster before making a purchase.

Start collecting new reviews with automation

After migration, use WiserReview automation to continue collecting fresh reviews.

Step 1: Open automation

Go to your WiserReview dashboard and open Automate.

Step 2: Create automation

Click Create Automation and select the review request trigger.

Triggers can be based on:

• Product Name
• Customer

Step 3: Select review channel

Choose how you want to request reviews:

• Email
• SMS
• WhatsApp
• Custom webhook

Step 4: Set timing and activate

Choose when customers should receive review requests, customize your message, add reminders, and activate the workflow.

WiserReview will automatically send review requests based on the rules you’ve configured.

Conclusion

Migrating from Trustpilot to WiserReview lets you keep your existing reviews while gaining more control over how reviews are collected, displayed, and engaged with.

With customizable widgets, automated review requests, AI summaries, referral marketing, and ecommerce-focused features, WiserReview helps you turn customer feedback into stronger social proof.

If you need help switching, our team can assist with review imports, product mapping, widget setup, and onboarding.