Migrate from Feefo to WiserReview and keep reviews

Many ecommerce brands that use Feefo eventually face challenges such as high costs, limited customization, and restricted review display options.

While Feefo is a trusted platform, some businesses want more flexibility, better automation, and integrated AI features for product reviews.

Switching to WiserReview allows you to migrate your existing reviews, ratings, customer information, and media content without losing any of your social proof.

You can continue leveraging your reviews while gaining access to more advanced display, collection, and analytics tools.

In this blog, you’ll learn how to migrate from Feefo to WiserReview, import reviews, display them using customizable widgets, and set up automated review collection.

Why store owners move from Feefo to WiserReview

Expensive pricing

Many businesses find that Feefo’s pricing increases rapidly as order volume grows, which can be challenging for ecommerce stores looking to scale.

High costs often limit the flexibility brands need to manage reviews efficiently.

Limited customization

Feefo users often face restrictions in adjusting widgets, layouts, and review displays, making it difficult to align reviews with the brand’s website design and user experience.

Poor reporting

The reporting tools in Feefo can be basic or hard to interpret, providing limited insights into review trends, customer sentiment, or engagement metrics.

Missing features

Some essential capabilities may be absent in Feefo, including multi-channel review collection, AI-driven summaries, or integrated referral tools, which can require multiple separate platforms.

Limited features

Growing businesses often need more advanced review management features, but Feefo may not cover all areas such as UGC collection, automation, or flexible widget placement.

Improvement needed

Users sometimes encounter delays in updates or challenges adapting Feefo to their specific ecommerce workflows, slowing down review management and optimization.

WiserReview offers an all-in-one solution that addresses these limitations, providing comprehensive review collection, AI-powered insights, automation, referral marketing, and fully customizable display widgets.

Move from Feefo without losing reviews

Import your ratings, photos, and videos into WiserReview in a few simple steps.

Start free migration →

Feefo vs WiserReview comparison

What gets migrated from Feefo?

When moving from Feefo to WiserReview, you can import:

• Review text and star ratings
• Customer names and review dates
• Product ID
• Photo and video reviews
• Any media attachments included in Feefo exports

This ensures your social proof remains intact while transitioning to WiserReview.

Before you start the migration

Before you begin:

Log in to your Feefo account and export your reviews.

Make sure your export file contains review content, ratings, customer names, review dates, product IDs/SKUs, and media URLs.

Proper preparation guarantees a smooth import process.

Step 1: Export reviews from Feefo

1. Log in to your Feefo Dashboard.

2. Navigate to the Feedback tab in your Feefo Hub.

3. Use the “Download Data” button to trigger an export of your review data.

4. The system will generate a CSV file, which is emailed to the account that requested the export.

5. Depending on data volume, delivery can take up to 15 minutes.

Check the file carefully and ensure all important columns are present, especially Product IDs or SKUs, to ensure correct mapping during import.

Step 2: Create your WiserReview account and Import reviews

1. Visit WiserReview and click Sign Up, complete the onboarding, and create your workspace.

2. In your WiserReview dashboard, navigate to Manage Reviews → Import.

3. Select Feefo and click on Integration.

3. Click Upload File and select the CSV exported from Feefo.

4. Map each column from your CSV to the corresponding WiserReview field: review content, star ratings, customer details, review dates, product IDs or SKUs, and any media files.

5. Double-check that Product IDs or SKUs are mapped correctly to ensure reviews appear under the correct product pages.

Once the import completes, visit several product pages to confirm that reviews, ratings, and media are displayed correctly.

In a detailed guide:

Click Here – E-Commerce Platform Guide

Display reviews with WiserReview widgets

1. Open the widgets section

In to your WiserReview dashboard and navigate to Widgets from the left-hand menu.

This is where all available review display options are managed.

2. Select a widget

Choose the type of widget you want to use:

• Product Review Section – displays detailed customer reviews on product pages.
• Star Rating Widget – shows average ratings on collections or product listings.
• Review Carousel – highlights featured reviews in a rotating slider format.
• Wall of Love – creates a dedicated section showcasing top reviews.
• Trust Badge Widget – displays review counts and star ratings.
• Floating Review Widget – keeps social proof visible as customers browse the site.

3. Configure widget settings

Click Configure to customize the widget design. Adjust:

• Colors and fonts
• Layouts and card styles
• Review sorting and filters
• Media display options (photos, videos)
• Placement rules across pages

4. Preview and Publish

Use the preview feature to see how the widget looks on desktop and mobile.

WiserReview also provides the widget code snippet.

You can copy this code and embed it anywhere on your website product pages, landing pages, or custom HTML sections so your reviews appear exactly where you want them.

This is especially useful for custom stores or platforms where direct widget integration isn’t available.

Highlight key feedback with AI review summary

WiserReview’s AI Review Summary automatically analyzes all imported reviews and extracts the most commonly mentioned themes, product benefits, and customer sentiments.

Instead of requiring shoppers to read dozens or hundreds of individual reviews, the AI generates a concise summary that highlights strengths, weaknesses, and frequently noted experiences.

You can enable this feature by going to Widgets → Product Review Section → Configure → AI Summary.

From there, turn on AI Summary to generate a condensed overview, and AI Topics to categorize feedback into key themes such as product quality, sizing, durability, ease of use, shipping experience, or customer service.

Displaying AI summaries directly inside your review widgets helps visitors quickly understand what customers love or dislike about a product, improves decision-making, builds confidence in their purchase, and can ultimately boost conversions.

The AI summary updates automatically as new reviews are collected, keeping your review section fresh and easy for shoppers to scan.

Automate new review collection

1. Open the automation section

Log in to your WiserReview dashboard and navigate to Automate from the main menu.

This is where you can create and manage all review request automations and collect reviews automatically.

2. Create a new automation

Click Create automation to start a new automation for collecting reviews.

3. Select a trigger

Choose the event that will trigger the review request, such as:

• Customer name
• Product name

The trigger ensures customers receive review requests after they’ve had enough time to use the product.

4. Choose channel & Configure message

Select how you want to send review requests: Email, SMS, WhatsApp, or Custom Webhook.

Set the request timing, customize the message with product and customer details, and add follow-up reminders for customers who don’t respond.

WiserReview also lets you set up reminder messages for customers who don’t respond initially, boosting response rates without additional manual work.

5. Activate and Monitor

Once your workflow is configured, activate it.

Monitor submissions from the dashboard, optimize timing or messages if needed, and ensure a steady flow of new customer reviews is collected automatically.

Make the switch from Feefo today

Reviews, advanced widgets, automation, AI summaries, and referrals in one platform.

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Conclusion

Migrating from Feefo to WiserReview helps retain all your existing reviews while giving you more control, automation, and AI-powered insights.

With customizable widgets, multi-channel automation, and ecommerce-focused features, WiserReview ensures your reviews are more visible and effective.

By importing your Feefo reviews and enabling AI summaries, your store can maintain credibility, drive trust, and improve conversions while continuously collecting fresh feedback.