Migrate from Bazaarvoice to WiserReview in 2026

Bazaarvoice is a widely used review platform, but many ecommerce brands find it limiting over time.

Challenges such as high costs, complex setup, limited product-specific reviews, and reliance on separate tools for referrals or AI insights often push businesses to seek a more flexible solution.

WiserReview solves these issues by offering advanced review collection, AI-powered insights, customizable widgets, automated review requests, and referral marketing all while allowing you to migrate your existing reviews smoothly.

In this Blog, we’ll show you how to migrate from Bazaarvoice to WiserReview, display imported reviews on your store, and start collecting new customer feedback.

Why move from Bazaarvoice to WiserReview

High costs and usage limitations

Bazaarvoice pricing can become expensive as your store scales.

WiserReview offers a more cost-effective solution without compromising on features.

Complex setup and navigation

Bazaarvoice can be overwhelming for new users.

WiserReview is designed for ecommerce brands, featuring a simple dashboard for managing reviews, widgets, and automation.

Limited product-focused reviews

Bazaarvoice primarily focuses on business reviews.

WiserReview enables product-specific reviews, enhancing the shopping experience and building stronger trust in products.

Separate tools for marketing features

Referral marketing, AI review summaries, and UGC features in Bazaarvoice often require additional apps.

WiserReview combines all these in a single platform.

AI Insights

WiserReview automatically analyzes reviews to summarize customer feedback and highlight key points, helping shoppers make informed purchase decisions quickly.

Move from Bazaarvoice without losing reviews

Import your ratings, photos, and videos into WiserReview in a few simple steps.

Start free migration →

Bazaarvoice vs WiserReview comparison

What gets migrated from Bazaarvoice?

When moving to WiserReview, you can import:

• Review content and ratings
• Customer names and review dates
• Product ID
• Photo and video reviews
• Product mapping information

Proper export from Bazaarvoice ensures all reviews are correctly linked to the right products in WiserReview.

Before you start the migration

Access your Bazaarvoice account and export all reviews.

Verify the exported file contains review content, ratings, customer info, review dates, product IDs, and media links.

Step 1: Exporting reviews from Bazaarvoice

1. From the List View, apply any filters to narrow the focus of your review list.

2. Select the ellipses icon (…) in the upper-right corner,

3. Select Export to CSV. A progress spinner will appear.

4. Once the export is complete, the file will be saved to your default Downloads folder.

Ensure your export includes:

• Product identifiers (Product ID or SKU)
• Ratings and review content
• Customer names and dates
• Media URLs for photos or videos

Having accurate product mapping is essential for a smooth import into WiserReview.

Step 2: Create your WiserReview account and Import reviews

1. Visit WiserReview and click Sign Up, complete the onboarding, and create your workspace.

2. In your WiserReview dashboard, navigate to Manage Reviews → Import.

Select Import review via CSV, then click Integration.

Upload the CSV file you exported from Bazaarvoice.

During the import process, carefully map each column to the correct WiserReview fields, including review content, star rating, customer information, review dates, product IDs, and any media links such as photos or videos.

Finally, verify the import by checking multiple product pages to ensure all reviews, ratings, photos, and videos display correctly.

Adjust any field mapping if needed to ensure a clean display.

Detailed guide: E-Commerce Platform Integration Guide

Display reviews with WiserReview widgets

In the WiserReview dashboard, go to the Widgets section. This is where you can manage, customize, and place all your review display widgets across your store.

Select the type of widget you want to use. Options include:

• Product Review Section: Shows detailed reviews on product pages.
• Star Rating Widget: Displays average ratings near products or collection listings.
• Review Carousel: Rotates selected reviews for homepages or landing pages.
• Wall of Love: Displays positive customer feedback in a gallery format.
• Trust Badge Widget: Compact rating display near checkout or CTA buttons.
• Floating Widget: Keeps reviews visible while customers browse.
• Q&A Widget: Lets shoppers ask questions and see answers.

Click Configure to adjust the widget design. Customize colors, fonts, layout, review cards, sorting options, filters, and media display.

You can highlight photo or video reviews, filter by verified buyers, or show only selected products.

Preview the widget to see how it looks on desktop and mobile devices.

Once satisfied, place it on product pages, collection pages, homepages, or landing pages where reviews have the most impact. Check multiple pages to ensure the widget displays correctly and boosts trust across your store.

AI review summary

WiserReview can automatically generate AI-review summaries of your imported reviews, condensing hundreds or even thousands of customer comments into easily digestible insights.

This allows shoppers to quickly understand the overall sentiment and key points without reading every review individually.

The AI identifies recurring themes such as product quality, sizing and fit, shipping experience, durability, or customer service.

It can also highlight commonly mentioned product features or pain points, giving potential buyers a snapshot of what most customers are saying.

To enable it, navigate to Widgets → Product Review Section → Configure → AI Summary.

You can turn on AI Summary to display a concise overview or use AI Topics to categorize feedback into themes.

This real-time analysis updates as new reviews are collected, keeping your review section current and helping shoppers make faster, more confident purchase decisions.

Start collecting new reviews automatically

1. Open the automation section

Log in to your WiserReview dashboard and navigate to Automate to set up automated review requests.

This is where you can create and manage all automated review collection workflows for your store.

2. Create a new automation

Click Create automation to start a new review request flow. Choose the trigger event that will initiate the request, such as order completion, fulfillment, delivery, or a custom webhook event.

Picking the right trigger ensures customers receive requests at the optimal time.

3. Select review request channels

Choose how the review requests will be sent. WiserReview supports multiple channels, including Email, SMS, WhatsApp, and custom webhook triggers.

You can use one channel or a combination to maximize review submission rates.

4. Configure timing, messages, and reminders

Set the delay for sending the review request after the trigger event, usually a few days post-delivery.

Customize the message content to match your brand voice, include product details, and add a direct link for submitting reviews. Optionally, enable follow-up reminders for customers who do not respond to the initial request.

Step 5: Activate and monitor automation

Once configured, activate the workflow. Monitor the performance from the dashboard to track submissions, adjust timing, or update messages as needed.

This ensures a continuous flow of fresh reviews, keeping your store’s social proof current and trustworthy.

Make the switch from Bazaarvoice today

Reviews, advanced widgets, automation, AI summaries, and referrals in one platform.

Create free account →

Conclusion

Migrating from Bazaarvoice to WiserReview ensures you retain all existing reviews while gaining full control over review collection, display, and customer engagement.

WiserReview combines AI insights, advanced widgets, referral marketing, and automated review workflows in one platform, helping you maximize the value of every review.

With smooth migration and ongoing automation, your store can continue building trust, increasing engagement, and boosting conversions without interruption.