Migrate from Fera to WiserReview without losing any reviews

Fera is a popular review platform, but many growing ecommerce brands face limitations with review display options, automation, AI-powered insights, and referral marketing.

Switching to WiserReview allows you to migrate all your reviews, ratings, customer details, photos, and videos while gaining more control, flexible widgets, automated review collection, and AI-powered insights.

In this Blog, you’ll learn how to migrate from Fera to WiserReview, display imported reviews, and start collecting new reviews automatically.

Why store owners move from Fera to WiserReview

App stability issues

Users report that the app frequently crashes, especially when managing multiple projects.

This can lead to serious disruptions, including offline reviews and lost customer feedback.

Changing pricing & conditions

Several merchants have experienced sudden changes in Fera’s pricing or usage conditions every few months, often resulting in unexpected charges.

Many note that these changes also affect app functionality.

Limited customization

Some merchants find it difficult to customize widgets or integrate reviews into their websites effectively.

This limitation reduces the flexibility needed to match store branding or display reviews in high-visibility areas.

Slow performance

Users mention sluggish performance, with pages taking a long time to load, and the app feeling slow during daily use.

This can negatively affect the customer experience when reviews are displayed.

Poor customer support

Many merchants report that support is slow to respond or resolve ongoing review management issues.

Problems like offline reviews or malfunctioning features often remain unresolved for extended periods.

Complicated setup

Some store owners find the app more complex than necessary, making it difficult to onboard new staff or manage multiple stores efficiently.

Fera vs WiserReview comparison

Move from Fera without losing reviews

Import your ratings, photos, and videos into WiserReview in just a few steps.

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What gets migrated from Fera?

When migrating from Fera to WiserReview, you can import all essential review data to ensure a smooth transition.

This includes review text, star ratings, customer names, review dates, product-specific review information, as well as any photo or video reviews.

Product mapping information is also imported, so each review is correctly linked to the corresponding product. To make sure all reviews are mapped accurately, it’s important that your Fera export file includes the Product IDs for each item.

Before you start the migration

Before starting the migration process, make sure you have access to your Fera account, your ecommerce store’s admin panel, and your WiserReview account.

Begin by exporting your review data from Fera in CSV format. Once exported, verify that the file includes all critical fields such as ratings, review text, customer information, review dates, Product IDs, and any media links.

Confirming these details in advance ensures a smooth import and proper display of reviews on your store after migration.

Step 1: Export your reviews from Fera

To export your reviews from Fera, follow these simple steps:

Product IDs are crucial to ensure each review maps to the correct product in WiserReview.

Check the CSV carefully for missing or inconsistent data before importing. Verifying your export in advance helps maintain review accuracy and ensures a smooth migration.

Step 2: Import reviews into WiserReview

Shopify stores

Once your Fera reviews are exported, start by installing the WiserReview app from the Shopify App Store.

After installation, connect the app to your store. WiserReview will automatically sync your Shopify product catalog, ensuring each imported review is matched to the correct product.

Next, navigate to Manage Reviews → Import Reviews in your WiserReview dashboard.

Select Fera and click on Integration.

Click Upload File and select the CSV exported from Fera.

Carefully map each column in your CSV to the corresponding WiserReview fields, including review content, star ratings, customer names, review dates, media files, and most importantly, Product IDs.

Correct mapping of Product IDs is crucial to ensure reviews appear on the intended product pages.

After mapping, start the import process and wait for it to complete. Once finished, review a few product pages in your Shopify store to confirm that ratings, reviews, and media are displayed accurately and in the right place.

Detailed guide: WiserReview + Shopify Integration Guide

WooCommerce stores

For WooCommerce, install and activate the WiserReview plugin on your WordPress store. Connect it to your WiserReview account, and allow it to sync all WooCommerce products.

Go to Manage Reviews → Import Reviews.

Select Fera and click on Integration.

During the import, map all review fields carefully, including ratings, review text, customer information, review dates, media files, and Product IDs or SKUs.

Accurate mapping ensures that each review is linked to the correct product.

Once the import completes, verify multiple product pages to ensure reviews, star ratings, and media content appear correctly. If any reviews are misplaced, check the Product ID or SKU mapping in your CSV and re-import the affected reviews if needed.

Detailed guide: WiserReview + WooCommerce Integration Guide

Display imported reviews with WiserReview widgets

After importing your Fera reviews into WiserReview, follow these steps to display them across your store effectively:

1. Access the widgets section

Log in to your WiserReview dashboard.

Navigate to the Widgets menu to view all available review widget types.

2. Choose a widget

Select the widget type that fits your store’s needs. Options include:

• Product Review Section: Displays detailed reviews on product pages.
• Star Rating Widget: Shows average ratings on collection pages or product titles.
• Review Carousel: Rotating display for homepages or landing pages.
• Wall of Love: Dedicated section for showcasing positive feedback.
• Trust Badge Widget: Compact ratings and review counts for credibility.
• Floating Review Widget: Keeps reviews visible while browsing.
• Question & Answer Widget: Allows shoppers to ask and view product questions.

3. Configure widget settings

Click Configure to customize the widget.

Adjust colors, fonts, layouts, review card styles, sorting options, filters, and media display.

Choose which reviews to feature, including photo/video reviews, top-rated, or most recent reviews.

5. Publish the widget

For Shopify, navigate to Online Store → Themes → Customize, then add the WiserReview widget block.

For WooCommerce, use plugin placement settings, shortcodes, or theme integration options.

Save and publish your changes.

6. Verify placement

Visit your store and check multiple pages to ensure the widget displays correctly on product pages, collections, homepages, and landing pages.

Test both desktop and mobile views to confirm consistency.

Highlight key feedback with an AI review summary

Once your Fera reviews are imported into WiserReview, you can use the AI Review Summary to help shoppers quickly understand the most important points from customer feedback.

Instead of reading dozens or hundreds of reviews, AI automatically analyzes the review content to identify recurring themes, commonly mentioned product benefits, and overall customer sentiment.

To enable this feature, go to:

Widgets → Product Review Section → Configure → AI Summary

Here, you can choose to turn on AI Summary for a concise overview or AI Topics to categorize reviews into key themes such as product quality, fit, durability, ease of use, shipping experience, and customer service.

This allows visitors to see summarized insights right at the top of the review section, improving their shopping experience and helping them make faster, more confident purchasing decisions.

Additionally, the AI summary updates automatically as new reviews are collected, keeping the feedback overview current and relevant.

Merchants can use this feature to highlight positive aspects, spot common concerns, and make data-driven decisions to improve products or customer experience.

Start collecting new reviews with automation

Once your Fera reviews have been imported and displayed, it’s important to continuously gather fresh reviews to keep your store’s social proof active.

WiserReview provides a review automation system that allows you to send review requests automatically, saving time and ensuring consistent feedback collection.

1. Open the automate section

Log in to your WiserReview dashboard and click on Automate from the main menu.

This section allows you to create, manage, and monitor all automated review collection workflows.

2. Create a new workflow and set triggers

Click Create Workflow to start a new review request process. Choose a trigger event that initiates the request.

Common triggers include order fulfillment, delivery, or order completion. If your store uses custom checkout systems or third-party integrations, you can use webhook events to automatically trigger review requests.

3. Select the review request channel

Decide how you want to reach your customers. WiserReview supports multiple channels, including Email, SMS, WhatsApp, and Webhook-based requests.

You can select a single channel or combine multiple channels to increase review submission rates.

5. Add reminder messages

Enable follow-up reminders for customers who do not respond to the first request.

You can schedule one or more reminders to provide gentle nudges without overwhelming the customer. This significantly increases the collection of reviews without manual follow-up.

6. Activate and monitor workflow

Review all settings and activate your workflow. WiserReview will automatically send review requests based on the triggers and channels you configured.

Use the dashboard analytics to monitor performance, track submission rates, and make adjustments to improve results over time.

Move from Fera without losing reviews

Import your ratings, photos, and videos into WiserReview in just a few steps.

Start free migration →

Make the switch from Fera today

Reviews, flexible widgets, automation, AI summaries, and referrals in one platform.

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