How I add Google reviews to my Shopify store (2026)

I’ve added Google reviews to five Shopify stores in the last year, two on the Dawn theme, two on third-party 2.0 themes, and one on an older non-2.0 theme that needed the legacy install path. They all work, but the steps and the tooling differ more than most guides admit.

So here’s what I learned. There are four real ways to put Google reviews on a Shopify store in 2026, ranked by how quickly you ship and how much control you keep over design and page speed. I’ll walk through each, point out where they break, and tell you which one I’d pick.

4 ways to add Google reviews to Shopify (quick comparison)

Before the steps, the cheat sheet I wish I’d had on day one.

If you just want my pick: an embed widget on a Shopify 2.0 theme, dropped into a Custom Liquid section. That’s where you get speed, control, and design polish all at once.

Quick note: “Google reviews” vs “Google Customer Reviews”

This trips up half the Shopify owners I talk to, so it’s worth a 30-second clarification before the steps.

• Google reviews (this guide) are the star-rating reviews left on your Google Business Profile. They show in Google Maps and local search. This is what most shoppers mean when they say “Google reviews.”
• Google Customer Reviews is a separate free badge program inside Google Merchant Center. After a customer makes a purchase, Google emails a survey, and the responses build a Seller Rating that can appear next to your Shopping ads and earn you a trusted store badge. Setup involves pasting the opt-in code into your Shopify checkout’s Additional Scripts.

Both are useful. This guide focuses on the first one. If you came here looking for the second, Google’s Merchant Center documentation is the right starting point.

First, figure out which Shopify theme you’re on

This step determines which embed path actually works for you.

• Online Store 2.0 themes (Dawn, Sense, Craft, Studio, Refresh, plus most paid themes released since mid-2021). These support sections and blocks. You add a Custom Liquid section directly from the theme editor with zero code.
• Pre-2.0 themes (older free themes, legacy paid themes, or heavily customized older builds). These need you to paste code into the theme files via Online Store > Themes > Actions > Edit Code.

Fast way to tell: open the theme customizer. If you see an Add Section button on the left sidebar that lets you add Custom Liquid as a section type, you’re on 2.0. If not, you’re on a pre-2.0 theme.

Why add Google reviews to Shopify at all?

Quick gut check before you spend time.

Shopify stores compete on trust as much as price. A first-time visitor lands on a product page, scrolls past the hero image, and within 10 seconds decides whether to add to cart or close the tab.

Reviews are the fastest trust signal you can put in that window. Google review data shows 74% of consumers trust a business more after reading positive reviews, and 97% read reviews before deciding to buy.

Specific wins I’ve seen on Shopify stores:

• Higher add-to-cart on product pages. A clothing store I worked with put a 4.8-star widget above the size selector. Add-to-cart rate ticked up across the whole catalog, no other change.
• Fewer abandonments at checkout. Showing 2-3 short reviews in the cart drawer reduced exit rates on the cart page. Buyers second-guessing their decision get a nudge instead of a doubt.
• Rich snippets in search results. When you embed reviews with proper schema, your product pages can earn star ratings in Google search, lifting CTR from organic and Shopping listings.
• Free social proof that updates itself. Set the widget once. New 5-star reviews appear automatically across the store.

So yes, worth the hour. Let’s get into it.

Method 1: Install a Shopify App Store app (fastest path)

If you want something live in 10 minutes and don’t need design customization, the Shopify App Store has dozens of Google review apps.

The trade-off: most popular ones charge $5 to $15 per month once you cross the free tier, and you’re locked into whatever layouts that app offers.

Steps:

1. In your Shopify admin, click Apps in the left sidebar, then Shopify App Store.
2. Search for “Google reviews.” You’ll see options like Reputon Google Reviews, Elfsight, Tagembed, and several others.
3. Open the app listing, check the free-tier limits (most are capped at 5-10 reviews), then click Add app.
4. Approve the install. The app opens in your admin with a setup wizard.
5. Connect your Google Business Profile by entering your business name or Place ID. Reviews start pulling in.
6. Pick a layout, then go to Online Store > Themes > Customize. Add the app’s block to the page you want it on (most apps add as an app block in 2.0 themes).
7. Save and publish.

Honest take: easy, but you’re paying monthly for something that’s mostly a display widget. If you have one store and like the app’s defaults, it’s fine. If you have multiple stores or want to keep your review data portable, the embed widget below is a better long-term play.

Good for: a single Shopify store where you just need recent Google reviews displayed, and the default look is acceptable.

Method 2: Embed a Google review widget (my recommended path)

This is what I use on my own Shopify stores. You generate a widget in a review tool, then paste the embed code into a Custom Liquid section in Shopify.

The widget pulls reviews live from Google in real time, with full design control.

The benefit over the App Store route: you pick the layout, filter by star rating, mix in photo and video reviews, and keep your review data portable. No per-store monthly subscription locked to one app.

For this walkthrough, I’ll use WiserReview’s Google review widget, which is what I built. The free plan covers up to 10 reviews. Paid plans start at $9 per month or $6.75 per month if you go yearly.

First, sign up for WiserReview. It has a free plan. Paid plans start at just $9 per month.

After you sign up, you’ll reach the WiserReview dashboard. You’ll see this option there:

Step 1: Connect your Google Business Profile

Before you can show Google reviews on your website, you need to do one thing. Connect your Google Business Profile and pick the business location you want reviews from.

Go to:

Dashboard → Google Reviews → Import

Click the Import button in the Google Reviews section.

Connect your Google account

A Google My Business popup will open.

Click Login with Google. Sign in with the Google account that runs your Google Business Profile.

WiserReview will safely connect to your Google account. It will then find all business locations under that account.

Pick your business location

After connecting, click Add Location Page.

A dropdown will show all the Google Business Profile locations in your Google account.

Pick the location you want to import reviews from.

Confirm the connection

Once you pick it, the location gets added to your account.

You will see details like:

• Business name
• Overall Google rating
• Total review count
• Google review link

WiserReview will start importing reviews from that location right away. New reviews will sync on their own too.

Great! Your Google Business Profile is now connected. Reviews are syncing. Next, let’s make a Google review widget and add it to your website.

Step 2: Create and customize your Google review widget

Your Business Profile is connected. Reviews are coming into WiserReview. Now it’s time to make a widget and set how those reviews look on your site.

Open the widgets section

Go to:

Widgets

WiserReview gives you many widget types to pick from:

• Carousel
• Carousel Video
• Auto Slider
• Trust Badge
• Review Wall
• Sidebar Snippet

Pick the style that best fits your website.

Click Manage on the widget type you want.

Make a new widget

Inside that widget type, click Add Widget.

The widget template gallery will open.

Pick a design template

Look through the templates. Pick the layout you like.

You can change every template later, after you create it. So just pick the structure that fits your site.

Type a widget name and click Create.

Customize your widget

After you create the widget, you’ll move to the Widget Editor.

Here you can change every part of your review widget, like:

Colors & Branding

Change:

• Background colors
• Star colors
• Button colors
• Font colors
• Brand styling

Filter reviews

Pick which reviews to show:

• Check the Google review checkbox to show only Google Reviews
• You can also show reviews from integrations and form collection.

Layout settings

Set:

• The widget theme
• Branding on or off
• Review sorting
• Random review display
• Video quality

Ratings & Forms

Set up:

• Show or hide the widget title
• Show the average star rating
• Change the review count format
• Set rating decimal places
• Turn on the Write a Review button
• Connect a review form to collect new reviews

Additional settings

You can also use extra options like:

• AI Summary to pull out key customer feedback on its own
• AI Highlights to show the most useful review points
• Cards & Popups to change reviewer details, review images, and review styles
• Language Settings for websites in many languages
• Rich Snippets to add review schema markup for better SEO in search results

Watch the live preview panel while you work. Every change shows up right away.

Preview your widget

Use the preview panel on the right side. It shows how your widget will look before you publish.

You can switch between:

• Desktop view
• Tablet view
• Mobile view

This makes sure the widget looks good on all devices.

Save your changes

Happy with the design? Click Save.

Your Google Review widget is ready to add to your website.

Copy the widget code

Once the design is done, click the Install button at the top-right of the widget editor.

An installation popup will open with a few embed options:

• JavaScript (Recommended)
• iFrame
• URL

Stay on the JavaScript tab. Click the Copy icon to copy the widget embed code.

You’ll add this code to your site in the next step.

Step 3: Embedding the widget in Shopify

Once you have your embed code, here’s how to drop it into Shopify. The path depends on whether your theme is Online Store 2.0 or an older version.

On Online Store 2.0 themes (Dawn and most modern themes):

1. In your Shopify admin, go to Online Store > Themes. Click Customize on your live theme.

2. Pick the page where you want reviews to appear (homepage, product page, or any page from the template dropdown at the top).

3. In the left sidebar, click Add section. Search for Custom Liquid.

4. Paste your WiserReview embed code into the Liquid field on the right.

5. Drag the section to the position you want. Save.

On pre-2.0 themes:

1. In your Shopify admin, go to Online Store > Themes > Actions > Edit Code.

2. Open the template for the page you want (for example, page.liquid For a standalone page.

3. Paste the embed code where you want the widget to appear.

4. Save and preview the page.

If the widget doesn’t render, the most common cause is pasting the snippet into a rich-text field instead of the Custom Liquid section. The second most common is the embedded URL using HTTP instead of HTTPS, which modern browsers block as mixed content.

.single-line-cta-centered {
background: #EAF4EC;
text-align: center;
padding: 18px 20px;
border-radius: 12px;
margin: 40px 0;
}

.single-line-cta-centered .cta-logo img {
width: 33px;
display: inline-block;
}

.single-line-cta-centered .cta-heading {
font-size: 24px;
font-weight: 700;
margin-bottom: 15px;
color: #111;
padding-top: 15px;
}

.single-line-cta-centered .cta-description {
font-size: 16px;
color: #444;
margin-bottom: 16px;
}

.single-line-cta-centered .cta-button {
display: inline-block;
background: #645CFC;
color: #ffffff !important;
padding: 12px 28px;
border-radius: 8px;
font-weight: 600;
text-decoration: none;
transition: all 0.3s ease;
}

.single-line-cta-centered .cta-button:hover {
background: #5a52e8;
color: #ffffff !important;
border: 1px solid #645CFC;
}

Add Google reviews to your Shopify store in minutes

Free plan up to 10 reviews. No credit card. Works on Online Store 2.0 themes and legacy themes.

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Method 3: Add Google reviews manually (free, but high-maintenance)

Sometimes you only need a few hand-picked reviews on one page. No live feed, no widget, no monthly cost. Two ways to do this.

Option A: Screenshot the reviews

Open your Google Business Profile, take a clean screenshot of each review, including the reviewer’s name and photo, and upload each screenshot as an image on your Shopify page.

• Why it works: Free, every plan, you pick exactly which reviews show.
• Where it breaks: Reviews never refresh. Screenshots aren’t readable by Google or screen-readers, so you lose any SEO benefit. They also look out of place on otherwise-polished Shopify storefronts.

Option B: Copy review text into a Shopify text section

Open a review on your Google Business Profile, copy the text and reviewer name, then paste into a Text or Rich Text section on your Shopify page. Add a “Source: Google Reviews” link below each one so visitors can verify.

• Why it works: Searchable, accessible, brand-matched styling.
• Where it breaks: Visitors can’t verify the review without clicking through. Some shoppers default to assuming hand-typed reviews are fake, so the verify link matters.

I’d only use this method for 3 to 5 evergreen reviews on a single page, like About Us. Above that, the widget method wins on every axis.

Method 4: Embed Google Maps (for local businesses)

If your Shopify store has a physical location (a boutique, a pickup point, a flagship store), this is a sneaky, useful workaround. Embed a Google Map of your business, and visitors see your star rating right inside the preview card when they click the pin.

Steps:

1. Go to maps.google.com and search for your business by name.
2. Click Share > Embed a map. Copy the iframe code.
3. In Shopify, add a Custom Liquid section (2.0) or paste into a page template (pre-2.0) on your contact or location page.
4. Paste the iframe and save.

What you get: a live map showing your business name, address, star rating (visible when visitors click the pin), and a link to the full review list on Google Maps.

What you don’t get: review text on your store. The star rating only shows after a click, so this is a trust signal, not a conversion driver.

Good combo: pair this with Method 2. Use the embed widget on your homepage and product pages, and drop the Google Map on your contact page.

Real Google review widget examples on live sites

Here are three setups I came across recently, each in a different category. Steal the layout ideas.

Best places to show Google reviews on Shopify

Where you place reviews matters as much as which method you use. Four placements that consistently move the needle:

1. Product page, near the Add to Cart button

This is the highest-ROI placement on any Shopify store.

A shopper hovers on Add to Cart, hesitates, sees three short reviews praising fit, shipping speed, and product quality, then clicks.

Place the widget directly below the price or above the size selector. Filter to show product-specific reviews where available.

2. Homepage, just below the hero

First-impression real estate. A small carousel of 4 to 6 reviews or a 4.8-star badge right under the hero tells visitors “real people buy here” before they scroll into your value prop.

Match the widget styling to your brand so it feels native, not bolted on.

3. Cart page (or cart drawer)

The last hesitation moment. Two or three short reviews mentioning “easy purchase” or “fast delivery” can hold a shopper through checkout.

Keep this lightweight (one quick widget or a simple star badge) so cart page speed doesn’t take a hit.

4. Footer star rating

Site-wide subtle reassurance. A small badge showing your aggregate Google rating and review count, linked to your full Google Business Profile, signals “we have nothing to hide.”

This is the lowest-effort placement and works on every page.

Best practices that actually move the needle

Five things I’ve tested across Shopify stores that consistently improve engagement and SEO.

1. Add review schema for rich snippets. If your review widget supports schema.org Product or AggregateRating markup, enable it. Google can then show star ratings next to your product pages in search results, which lifts organic CTR. Most review apps and widgets handle this automatically, so confirm yours does.
2. Show recency. A 4.8 average with the newest review from six months ago raises eyebrows. Filter your widget to display reviews from the last 60 to 90 days, where possible.
3. Don’t show only 5-star reviews. A 4.7 average converts better than a perfect 5.0. A few 4-star reviews signal authenticity.
4. Watch page speed. A heavy review app can add 200-500ms to your product page load time. Check before-and-after in Shopify’s built-in Web Performance report or PageSpeed Insights, and pick a widget that loads asynchronously.
5. Send post-purchase review requests. The Shopify Email app or your transactional email tool can send an automated request 7-14 days after delivery that links to your Google Business Profile. Fresh reviews show up in your widget without you doing anything.

Also see: How to add Google reviews on a website in 5 minutes

Mistakes I see Shopify stores make over and over

Three patterns worth avoiding:

Installing three review apps at once. Each app injects its own scripts. The compounded weight slows your store, hurts Lighthouse scores, and starts costing you in lost conversions. Pick one tool and commit.

Editing theme code when the theme editor does. If you’re on a 2.0 theme and someone tells you to “edit product.liquid” to add a review widget, ignore that advice. Use a Custom Liquid section in the theme customizer instead. Edits to code files don’t survive theme updates and can break the theme.

Pasting embed code into a rich-text editor. Shopify’s rich-text fields strip script tags and iframes. If your widget shows as a blank space, this is the cause. The fix is to use Custom Liquid (2.0) or Custom HTML (pre-2.0). Both are purpose-built for raw code.

Which method should you actually pick?

Short version:

• Pick a Shopify App Store app if you have one store, want it live in 10 minutes, and don’t mind paying $10-ish a month for app convenience.
• Pick an embed widget like WiserReview if you want full design control, run multiple stores, care about photo and video reviews, or want to keep your review data portable. Free plan covers 10 reviews. Paid is $9/month or $6.75/month annually.
• Pick the manual method if you have fewer than five reviews and want to highlight specific ones on a single page.
• Pick the Google Maps embed if you’re a brick-and-mortar Shopify store and want a star rating on the contact page without showing review text.

For most Shopify stores I work with, the right answer is the embed widget on a 2.0 theme, dropped into a Custom Liquid section on product pages and the homepage.

It scales, syncs in real time, and matches the design polish for which Shopify themes are known.

If you want to try the embed widget path, the WiserReview free plan covers 10 reviews and works on Online Store 2.0 themes and legacy themes alike. No credit card to start.