Loox vs Yotpo vs WiserReview: Best Pick (2026)

Choosing the right review app isn’t easy. Loox starts at $12.99 per month, but only includes photo reviews in the base plan.

Yotpo’s paid plan starts around $ 15/month and increases quickly if you want more features.

WiserReview starts at $9 per month and includes all key features from the outset.

Some tools require an additional fee for basic features. Others leave out what you really need until you upgrade. This wastes time and money and slows your store’s growth.

This guide compares WiserReview, Loox, and Yotpo side by side. It shows what each tool offers, its cost, and how easy it is to use. This will help you select the one that best suits your store.

WiserReview vs Yotpo vs Loox Side-by-Side Comparison

What is WiserReview

WiserReview is a great tool that provides all the features you need to collect, manage, and display customer reviews, without requiring an upgrade for basic tools.

It’s simple to use and quick to set up.

What WiserReview offers that Loox and Yotpo don’t

• Video Reviews Included: WiserReview supports photo, video, and text reviews in all plans. Loox only gives video reviews in higher plans. Yotpo charges much more for the same.
• Google Review Sync: WiserReview lets you show your Google reviews right on your site. Loox doesn’t offer this. Yotpo limits it to premium plans.
• WhatsApp Review Requests: Only WiserReview allows you to send review invites via WhatsApp, along with email and link. Loox only supports email. Yotpo supports SMS but on higher plans.
• Smart Filters and Auto-Tagging: Reviews get auto-tagged by product, rating, or keywords, so you can sort and display them easily. Loox doesn’t have this. Yotpo only offers similar tools in advanced plans.
• Flexible Display Widgets: Show reviews as sliders, carousels, badges, or popups. WiserReview gives you full control. Loox offers limited layouts. Yotpo’s good-looking widgets are locked behind high-tier plans.
• No-Code Setup: WiserReview works out of the box with Shopify, WooCommerce, Wix, and more. No tech skills needed.
• Better Pricing: WiserReview starts at $9/month with full access. Loox starts at $12.99/month with limits. Yotpo can cost $169 per month for advanced features.

Pricing: Free plan available, Pro plan starts at $9/month

Rating: 4.8/5

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What is Yotpo

Yotpo is built for fast-growing and large eCommerce brands.

It offers product reviews, loyalty tools, referrals, SMS marketing, and more.

It works across platforms but comes with a higher price tag.

Many core features are only available in premium plans, which may not be suitable for smaller stores.

Main Features:

• Collect text, photo, and video reviews
• Send review requests via email and SMS
• Google seller ratings integration
• Loyalty and referral programs
• Product page and site-wide widgets
• Works with Shopify, Magento, BigCommerce

Pros

• ◆ Packed with marketing and review tools.
• ◆ Strong design options for displaying reviews.
• ◆ Google SEO and ratings support.

Cons

• ◆ Expensive for small stores.
• ◆ Setup takes time.
• ◆ Key features are locked in higher plans.

What is Loox

Loox is a review app made for Shopify stores.

It focuses on photo reviews and helps brands collect and show visual feedback.

You can send review requests via email and offer discounts to customers who leave reviews.

It looks good on product pages, but many key features, such as video reviews and advanced layouts, require a higher-tier plan, which is why some merchants seek a more flexible Loox alternative.

Main Features:

• Collect photo and video reviews
• Email-based review requests
• Grid, list, and carousel display options
• Upsell popups using reviews
• Discount codes for reviewers
• Works only with Shopify

Pros

• ◆ Clean photo review layouts.
• ◆ Upsell tools included.
• ◆ Easy to install for Shopify users.

Cons

• ◆ No free plan.
• ◆ Video reviews need an upgrade.
• ◆ No Google review sync.
• ◆ Limited to Shopify only.

Which one to choose?

If you want all the main features in one plan, WiserReview is the best choice.

It lets you collect photos, videos, and text reviews. You can send requests by email or WhatsApp.

You can sync Google reviews and show them using sliders, popups, or badges. It works with Shopify, WooCommerce, Wix, and more. You don’t need any coding, and setup takes just a few minutes.

Loox is good if you only want photo reviews on a Shopify store. It looks nice, but video reviews and other features need a higher plan.

Yotpo offers additional features, including loyalty and SMS tools, but most of these are only available in premium plans. Setup takes longer and may need help.

In short:

WiserReview: Best value, full features, simple setup

Loox: Good for basic photo reviews on Shopify

Yotpo: Full suite of tools, but high cost and complex setup

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

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Conclusion

Selecting the right review tool depends on your store’s needs and your budget.

WiserReview provides you with all the key features from the outset. It’s easy to use, works on multiple platforms, and costs less.

Loox is easy to use and looks clean, but it only works with Shopify. It’s focused mainly on photo reviews. If you want video reviews or other advanced features, you’ll need to pay more. There’s also no free plan.

Yotpo offers many tools, but they are expensive and more challenging to set up.

If you run a small or mid-sized store and want a review app that’s affordable, comprehensive, and easy to use, WiserReview is the clear winner.

You don’t have to upgrade to unlock what should already be included. Everything you need is ready from day one.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.