10 Best customer feedback tools in 2026

The best customer feedback tools help you collect real customer insights, spot problems early, and turn feedback into higher conversions.

Every day, customers share their thoughts, complete surveys, and write reviews. You miss opportunities to improve your products and boost sales if you don’t monitor and respond to that feedback.

The majority of brands gather feedback. Few people use it to develop.

In this guide, you will find the 10 best customer feedback tools in 2026 that’ll help you capture customer feedback, resolve issues quickly, and improve sales.

What are customer feedback tools?

Customer feedback tools are software applications that collect, manage, and analyze customer feedback to improve products, services, and the overall customer experience (CX).

Through surveys, review forms, in-app widgets, heatmaps, QR codes, emails, or live chat, these tools collect user feedback. They then compile the information into insights that can be put to use. 

Teams can see what customers like, dislike, and what needs improvement thanks to these tools, which aggregate all responses in one location.

They help businesses make better decisions based on actual customer feedback, enhance products, and address service problems.

Why customer feedback tools matter for business growth

Feedback is a competitive advantage in addition to being helpful. Companies that consistently gather and respond to consumer feedback increase customer retention, strengthen their products, and turn more visitors into customers.

Without a dedicated customer feedback tool, 

• Feedback stays scattered across email, social media, and support chats.
• Teams miss important complaints or product issues.
• You rely on guesswork rather than real customer data.
• Negative experiences grow before you notice them.
• You lose repeat customers and potential sales.

Feedback eliminates “gut feeling” from decisions about products. It can accelerate development cycles by up to 30% by helping teams prioritize features that customers genuinely want.

According to statistics, businesses that prioritize customer experience (CX) see an 80% increase in revenue, and 87% of customers will return if they have a positive experience. 

Customer feedback tools: Quick comparison

10 best customer feedback tools in 2026

Here are the 10 best customer feedback tools in 2026 that help you collect reviews, surveys, and real user insights in one place.

A. Review & UGC (user-generated content) platforms

1 .WiserReview

WiserReview is a review management software created for businesses aiming to gather, organize, and showcase customer reviews with less hassle and expense.

It eliminates the need for manual follow-ups by automatically sending review invitations through email, WhatsApp, or SMS right after a purchase or customer interaction, while the experience is still fresh in their minds.

It is the first choice for businesses aiming to boost conversion rates by leveraging trust. It can be set up in under 10 minutes without coding.

Key Features:

• Automated review requests via email, SMS, and WhatsApp based on purchases, sessions, or milestones
• Multi-format reviews: customers can leave text, photo, or video reviews
• Display widgets: carousels, pop-ups, walls of love, trust badges, and floating snippets, all schema-optimized for Google rich results
• AI-powered moderation: auto-filters low-quality reviews and highlights key phrases; AI responds to reviews
• Review tagging & filtering: filter reviews by product, service type, or custom categories and show them right where they convert
• Multi-platform import: import reviews from Google, Facebook, Trustpilot, Yelp, and more in one place.
• SEO Rich Snippets: Indexes reviews to help your products show up with star ratings in Google search results.
• Incentive System: Provides coupons or discounts in exchange for reviews.

Pricing

2. BazaarVoice

Bazaarvoice is an enterprise-level UGC solution that assists large brands in aggregating and distributing customer reviews, photos, and Q&A content on key retail channels such as Walmart, target, and Costco.

It helps brands to connect with a global network of shoppers and retailers. It is a unique solution for brands that require review syndication at scale.

It is designed for brands that sell their products through various third-party channels.

Key Features

• Retailer Syndication: Distributes reviews from your site to major retail partner sites.
• UGC collection: ratings, reviews, photos, videos, Q&A
• Sampling Programs: Manages product distribution to influencers for early reviews.
• Social Commerce: Curates shoppable Instagram content based on customer photos.
• Insights & Benchmarking: Compares your product performance against competitors in your category.

Pricing: Custom Quote (Enterprise-focused).

B. Survey & form-based feedback tools

3. SurveyMonkey

SurveyMonkey is a widely used cloud-based platform for creating, distributing, and analyzing online surveys, quizzes, and polls.

It offers a massive library of templates and sophisticated logic features suitable for everything from employee engagement to market research.

It offers a powerful respondent panel called “SurveyMonkey Audience” for purchasing survey responses, a feature few competitors match.

Key Features

• Pre-built survey templates: Ready-to-use templates for quick survey setup. Offers over 400 pre-built, expert-certified survey templates. 
• Logic Jump: Creates custom paths for respondents based on their previous answers. Show only relevant questions to reduce drop-offs.
• Genius AI: An AI assistant that helps draft questions and predicts survey success. It also suggests improvements to increase response rates.
• Global Panel: Allows you to buy responses from specific demographics worldwide. Target audiences by age, location, income, and more.
• Benchmarking: Compares your NPS or CSAT results against industry standards.

Pricing: Free trial available. Paid plans start at $18/month.

4. Typeform

Typeform conducts surveys in a conversational way, displaying one question at a time to give the survey a more natural feel, unlike traditional multi-question surveys.

It has consistently achieved a higher completion rate than the traditional multi-question survey and is therefore ideal for customer-facing forms, lead capture, and brand-aligned feedback.

Typeform is better suited to design-oriented teams and marketers than to researchers or enterprises.

Key Features

• Conversational Interface: Displays one question at a time to increase engagement, prevent dropouts, and provide an interactive experience.
• Conditional Logic (Logic Jumps): Personalizes the user experience by displaying or skipping questions based on previous responses, allowing for complex, personalized, and relevant surveys.
• Brand Customization: Complete control over fonts, colors, and backgrounds to reflect your brand.
• Real-Time Analytics & Reporting: Provides real-time insights into responses and completion rates, with the ability to export data.
• Videoask Integration: Enables you to gather and respond to feedback through video. 

Pricing

5. Zonka Feedback

Zonka Feedback is a customer feedback and experience intelligence solution that uses AI, and it is capable of gathering feedback at all touchpoints, including offline

It is more than just a survey builder, as it enables customer experience teams, product managers, and multi-location businesses to gather feedback via email, SMS, WhatsApp, web, in-app, and offline kiosk channels, and then analyze it using AI.

It is especially useful for businesses that have physical locations, such as hotels, hospitals, and retail stores, that use tablets and kiosks.

Key Features

• Multi-Channel Survey Distribution: Collect feedback through emails, SMS, web widgets, in-app notifications, WhatsApp, and offline on tablets/kiosks.
• Offline Feedback: Collect feedback through kiosks or tablets without requiring an internet connection.
• Survey Builder & Customization: Includes templates and types (NPS, CSAT, CES, rating scales, and emojis). Enables full white-labeling with custom branding, logos, and themes.
• AI-Powered Analytics & Insights: Automatically analyzes sentiments, intent, and key themes in open-ended feedback. Comes with real-time dashboards to track trends and performance.
• Integrations: Integrates with popular CRMs and helpdesk software (e.g., Salesforce, Slack, Zendesk). 

Pricing: Custom pricing available based on business requirements.

C. Website & in‑app experience feedback tools

6. Hotjar

Hotjar is a user behavior analytics platform that enables website owners to gain insights into how users engage with their website through heat maps, session recordings, and feedback tools. 

Hotjar provides qualitative insights into why users behave the way they do, enabling improvements in user experience and conversion rates. 

Hotjar is used by brands like HubSpot, Adobe, and FabFitFun and is trusted by both tech and DTC brands.

Key Features

• Heatmaps: Visual representations (clicks, moves, and scrolls) showing where users focus, ignore, or drop off on a page.
• Session Recordings: Replays of individual user journeys, allowing you to watch, in real-time, how they navigate, hesitate, or experience frustration on your site.
• Feedback & Surveys: Tools to directly ask users for input, including
  pop-up widgets for immediate feedback on specific pages.
• Conversion Funnels: Analysis tools to track where visitors drop off during a multi-step process, such as a checkout or signup flow. 

Pricing

7. Mopinion

Mopinion is a dedicated user feedback platform built for digital channels, websites, mobile apps, and email.

It helps digital marketing and UX teams move beyond raw data by uncovering the “why” behind customer behavior through real-time feedback collection and analysis.

It is designed for digital marketers who have to dig deep into the “Digital Voice of the Customer.” It performs well in dealing with complex data in a high-traffic setting.

Key Features

• Multi-Channel Support: Gather feedback from websites, native mobile apps (iOS, Android, Windows), and email campaigns.
• Variety of Form Types: Supports modal, embedded, slide-in, and conversational (chat-style) forms.
• Drag-and-Drop Form Builder: Build and customize forms to fit your brand’s design and style.
• Advanced Analytics: Customizable analytics dashboards with text analysis and sentiment analysis.
• Smart Alerts: Real-time alerts via email or webhook when critical feedback is received (e.g., when the score goes down).

Pricing

8. Usersnap

Usersnap is a feedback and bug-tracking tool designed specifically for product development and QA teams. 

It allows users to send annotated screenshots and screen recordings directly to developers. It bridges the gap between customer complaints and technical fixes.

It integrates directly with project management tools like Jira, Azure DevOps, Asana, Trello, and Slack, bridging the gap between customer feedback and product development.

Key Features

• Visual Bug Reporting: Users can draw on the screen to point out issues.
• Video feedback: short screen recordings to capture issues in action.
• Targeted Microsurveys & Widgets: Customizable, in-product widgets and surveys (NPS, CSAT, thumbs up/down) to collect user sentiment at specific, crucial moments.
• AI-Powered Analysis: Automatically categorizes, labels, and summarizes incoming feedback to identify high-urgency issues and trends.
• Two-Way Integrations: Connects with 50+ tools, including Jira, Slack, Trello, and Zendesk, enabling two-way synchronization to keep teams updated without switching contexts.

Pricing

D. CX and CRM suites with built‑in feedback

9. Qualtrics

Qualtrics is an enterprise-grade Experience Management (XM) platform. It is designed for large organizations that need to analyze complex datasets across customer, employee, and brand experiences.

It goes far beyond surveys,  offering a full suite of tools for customer experience, employee experience, product research, and brand tracking, all powered by advanced AI and predictive analytics.

Qualtrics is better for enterprises with large research budgets and dedicated CX teams; it is not suited for small businesses or teams looking for quick-start tools.

Key Features

• Advanced Survey & Data Collection: Build complex surveys using over 100 question types, including video/audio feedback.
• iQ Engines: Advanced AI that performs sentiment, topic, and statistical analysis automatically.
• Workflow Automation: Set up automated triggers (e.g., email alerts) based on respondent activity or satisfaction scores.
• Predictive Analytics: Forecasts future customer behavior based on historical feedback.
• Integration Capabilities: Connects with CRMs (e.g., Salesforce), customer support tools (e.g., Zendesk), and collaboration software (e.g., Slack) to sync data.

Pricing: Custom pricing, based on business requirements.

10. HubSpot Customer Feedback

HubSpot Customer Feedback is a Service Hub feature that allows companies to create, distribute, and analyze surveys.

It comes with Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) to gauge customer loyalty, increase customer retention, and act on feedback.

The key benefit of this feature is that feedback is directly linked to a customer’s contact card. It helps sales and service teams get a 360-degree view of the customer.

Key Features

• NPS/CSAT/CES Surveys: Standard industry surveys with easy automation.
• Targeted Distribution: Send surveys via email or embed them on web pages using HubSpot’s tracking code.
• Automated Ticketing: Automatically creates a support ticket when a user leaves a negative rating.
• Feedback Dashboards: Tracks how customer satisfaction changes over time.
• Integrations: Connects with tools like Slack and Jira to share feedback with relevant teams. 

Pricing

How to choose the right customer feedback tool

The right tool depends on the type of feedback you need, where your customers are, and how you’ll use the data. Here’s a quick framework;

1. Define Your Primary Goal Alignment

Don’t buy a tool just because a lot of people use it. Buy it because it will help you with your specific problem. Choose between product reviews, NPS surveys, website feedback, or bug reports in your app.

Each tool is made for a different job. When you know what you want, you don’t have to pay for things you don’t need.

2. Understand your customers

Pick a tool that works with how your customers like to respond. Some people like short surveys, while others like long reviews. 

The more you help them, the more likely they are to respond.

3. Check integrations

Verify that the tool works with your CRM, help desk, e-commerce system, or website platform.

Integration is essential because it keeps all of your feedback in one location and saves you time. Errors and additional work are produced by manual imports and exports.

4. Evaluate ease of use

Without technical expertise, your team should be able to start surveys or gather reviews. 

Your team can act more quickly with a straightforward dashboard and straightforward reports. A tool won’t be utilized if it is too complex.

5. Compare pricing and value

Look beyond the price tag to see what else you get for your money, including response limits, feature access, and any hidden costs.

Select a tool that benefits your company and fits within your budget.

Wrap Up

Customer feedback solutions are absolutely necessary in the year 2026 and represent the foundation of decision-making that improves the customer experience.

The ten solutions cover all the bases, from the collection and display of trust-building feedback to the management of enterprise-level experience programs.

Begin the process by identifying the ultimate goal of feedback and matching it to the correct category, and then filtering based on budget and capabilities.

Most of the solutions offer a free trial, which should be taken advantage of before making a commitment.