WordPress powers millions of websites, from small business sites to online stores and blogs. But no matter how good your site looks, if visitors don’t trust your business, they’ll hesitate to buy or sign up.
That’s where Google reviews come in. These reviews provide the social proof you need to build credibility and increase conversions.
With WiserReview, you can easily embed Google reviews into your WordPress site, ensuring potential customers see authentic feedback right where it matters most.
Why add the Google review widget to WordPress?
Adding Google reviews to WordPress is more than just displaying star ratings; it’s about turning browsers into buyers. Here’s why it matters:
Boosts trust quickly:74% of consumers say they trust a business more after reading positive Google reviews.
Drives higher conversions: Businesses with 25+ reviews average double the revenue of those with only a handful.
Improves local SEO: Google factors in review signals like quantity, quality, and recency when ranking websites. Embedding reviews directly on your WordPress site supports these signals.
Engages diverse audiences: Whether you run a WooCommerce store, a blog, or a service website, reviews show prospects that real customers recommend your brand.
Use case example: A local restaurant using WordPress showcases Google reviews on its homepage. Visitors see dozens of recent 5-star reviews, which encourages them to book a table.
Build trust with every visitor
In just minutes, display your Google reviews on WordPress site.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews in WordPress
After generating your custom widget code with WiserReview, embedding reviews in WordPress is straightforward:
Log in to WordPress Admin.
Go to the page or post where you want to display reviews.
In the Gutenberg editor, click the + icon to add a new block.
Select Custom HTML block.
Paste the WiserReview embed code into the block.
Preview your page, then hit Publish/Update.
Your reviews will now display directly on your WordPress site in a fully customizable widget.
Other method to add a Google review
Some WordPress site owners attempt alternative ways to showcase reviews:
1. Screenshot method
Benefit: Quick, no setup required.
Problem: Reviews don’t update automatically and look less professional.
2. Copy-paste method
Benefit: Easy to place anywhere on the site.
Problem: Text-only reviews lack verification, so they may look fake.
Why WiserReview is better
WiserReview is superior because it syncs reviews in real-time, is verifiable, and integrates seamlessly with WordPress design.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for WordPress
To make the most of Google reviews on WordPress, follow these strategies:
Position strategically: Place the review widget above the fold on landing pages, or near CTAs on service pages.
Showcase a mix of reviews: Highlight both text and star ratings to give context beyond numbers.
Use widgets across your site: Add reviews to your homepage, footer, and checkout pages for consistent trust signals.
Style for your brand: Customize fonts, colors, and layouts with WiserReview to ensure reviews look native to your WordPress theme.
Leverage plugins smartly: While Podia has built-in embedding options, WordPress allows flexibility through blocks and widgets. Take advantage of this by testing different placements for reviews.
Build trust with every visitor
In just minutes, display your Google reviews on WordPress site.
Overloading with widgets: Adding too many review widgets can slow site speed, hurting SEO. Solution: Feature only 5–7 key reviews.
Hiding reviews deep in pages: If reviews are buried in long content, visitors may not see them. Solution: Place them near decision points.
Failing to update styles: A widget that doesn’t match your WordPress theme can look unprofessional. Solution: Customize with WiserReview to ensure seamless branding.
Wrap-Up
Adding Google reviews to your WordPress site is one of the fastest ways to build trust and boost conversions.
While screenshots or manual text copies exist, WiserReview provides the most reliable and professional solution, complete with live syncing, customization, and effortless embedding.
Don’t let potential customers leave your WordPress site without seeing why others love your brand. Start embedding Google reviews today with WiserReview.
Frequently asked questions
No. With the Gutenberg editor, you can simply paste the WiserReview code into a Custom HTML block.
Yes. WiserReview syncs live, so new reviews appear instantly.
Yes. WiserReview offers full customization for fonts, colors, and layouts.
Yes. Google reviews improve trust and influence local SEO rankings.
WiserReview offers flexible plans, from individual site owners to agencies managing multiple WordPress sites.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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