Add the Google review widget to HubSpot and showcase client feedback directly on your site. Build trust, improve credibility, and drive more leads with reviews.
HubSpot is a leading CRM and marketing automation platform, widely used by businesses to attract, engage, and delight customers.
While HubSpot helps streamline marketing and sales, building trust with potential customers still requires proof of credibility.
This is where Google reviews shine. By embedding authentic customer reviews directly into your HubSpot site or landing pages, you can increase trust and boost conversions.
With WiserReview, integrating Google reviews into HubSpot is quick, seamless, and impactful.
Why add the Google review widget to HubSpot?
For HubSpot users, Google reviews aren’t just a nice touch; they’re a conversion booster. Here’s why:
Instant trust signals:74% of consumers trust a business more after reading positive reviews.
Increased revenue: Businesses with 25+ reviews generate over 100% more revenue than those with few reviews.
SEO and visibility: Reviews influence Google’s local search algorithms, which improves your brand’s online reach.
Support for inbound funnels: Reviews can reduce friction at every stage of your HubSpot funnel, from lead generation to final conversion.
Use case example: A B2B SaaS company adds Google reviews to its HubSpot landing pages. Prospective clients see positive testimonials from real users, increasing demo requests and conversions.
Build trust with every visitor
In just minutes, display your Google reviews on your HubSpot site.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews in HubSpot
After generating your Google review widget code with WiserReview, embedding it into HubSpot is simple:
Log in to your HubSpot dashboard.
Navigate to your Website Pages or Landing Pages.
Open the page where you want reviews displayed.
Drag and drop a Custom HTML module into your page.
Paste the WiserReview embed code into the module.
Save and publish your page.
Your Google reviews will now appear live on your HubSpot site, auto-updating as new reviews come in.
Other method to add a Google review
Some HubSpot users try manual approaches:
1. Screenshot method
Benefit: Quick to add.
Problem: Static and doesn’t update automatically.
2. Copy-paste text method
Benefit: Easy to place anywhere on a page.
Problem: Not verifiable and reduces trust.
Why WiserReview is better
WiserReview ensures reviews are authentic, auto-updating, and customizable, making them a superior choice over static screenshots or copied text.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for HubSpot
Follow these strategies to make the most of Google reviews in HubSpot:
Place reviews in funnels: Add them to landing pages, lead forms, and thank-you pages.
Highlight relevant reviews: Showcase testimonials related to your product or service.
Keep design consistent: Customize widget fonts and colors to align with HubSpot’s branding.
Prioritize recent reviews: Display the latest reviews to show active engagement.
Test placement in workflows: Use A/B testing to determine where reviews perform best.
Build trust with every visitor
In just minutes, display your Google reviews on your HubSpot site.
Overloading with reviews: Too many reviews distract from CTAs. Solution: Use 3–7 impactful ones.
Using outdated testimonials: Old reviews reduce trust. Solution: Ensure WiserReview displays recent feedback.
Not optimizing for mobile: Many HubSpot visitors are mobile users. Solution: Use WiserReview’s responsive widget.
Wrap-Up
Adding Google reviews to HubSpot is one of the most effective ways to improve trust, SEO, and conversions.
While screenshots and manual text are possible, they lack professionalism and automation.
WiserReview offers the best solution, embedding live, verifiable, and customizable Google reviews directly into HubSpot pages and funnels.
Boost your HubSpot campaigns today by integrating Google reviews with WiserReview.
Frequently asked questions
Yes. You just paste the WiserReview embed code into a Custom HTML module.
Yes. WiserReview syncs reviews in real time.
Yes. WiserReview lets you adjust layouts, fonts, and colors.
Yes. Google reviews influence search rankings.
Yes. WiserReview has flexible plans suitable for startups, SMBs, and enterprises.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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