Ecwid is a powerful eCommerce solution that allows businesses to sell anywhere on websites, social media, and marketplaces.
But no matter how broad your reach is, conversions still depend on customer trust. Research shows that 93–98% of consumers read reviews before making a purchase, and 74% trust businesses more when they see strong Google ratings.
Embedding Google reviews directly into your Ecwid store with WiserReview helps you build instant credibility, increase sales, and strengthen SEO.
Why add the Google review widget to Ecwid?
Adding a Google review widget to your Ecwid store can bring multiple benefits:
Build trust instantly: Over 80% of buyers rely on Google reviews when deciding whether to purchase.
Boost revenue: Businesses with 25+ reviews generate 108% more income on average.
Improve SEO: Review signals (recency, quality, and volume) contribute ~20% to local ranking factors.
Enhance shopping experience: Reviews placed on product and checkout pages help reduce hesitation and increase conversions.
For Ecwid merchants, showcasing Google reviews can make your store stand out and encourage customers to buy with confidence.
Build trust with every visitor
In just minutes, display your Google reviews on your Ecwid store.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews in Ecwid
Once you’ve generated your Google review widget code using WiserReview, embedding it into Ecwid is straightforward:
Log in to the Ecwid Admin Panel: Access your store dashboard.
Navigate to Website Settings: Go to Website > Edit Site (or your site builder integration, if using Wix, WordPress, or Weebly with Ecwid).
Add a Custom Code Block: Insert a custom HTML/Embed element where you want the reviews to appear.
Paste the WiserReview Code: Copy and paste your generated widget code into the block.
Save and Publish: Update your store to make reviews visible.
This method ensures your reviews appear live, are mobile-friendly, and integrate seamlessly with Ecwid’s storefront.
Other method to add a Google review
If you’re not using WiserReview, there are alternative approaches:
1. Manual iframe embedding
Benefit: Free and simple.
Problem: Static design, no updates, and poor responsiveness.
2. Third-party widgets or scripts
Benefit: Some tools allow review integration.
Problem: They can be heavy, affect store performance, or focus only on product reviews instead of Google reviews.
Compared to these, WiserReview offers real-time syncing, customization, and lightweight performance tailored for Ecwid stores.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for Ecwid
To maximize the impact of reviews on your Ecwid store, follow these best practices:
Place reviews on high-traffic pages: Add them to your homepage, product pages, and checkout flow.
Customize design to match your store: Align widget fonts, colors, and layout with Ecwid’s theme for a seamless experience.
Showcase the most recent reviews: Fresh reviews resonate more with shoppers.
Reply to reviews actively: Businesses that respond to all reviews see a 16% lift in conversions.
Avoid clutter: Use sliders or carousels to keep the store layout clean while still showcasing multiple reviews.
Build trust with every visitor
In just minutes, display your Google reviews on your Ecwid store.
Here are the top mistakes to avoid when adding reviews to Ecwid:
Only showing perfect 5-star reviews: A mix of positive and neutral reviews looks more authentic.
Using static screenshots: Screenshots don’t update and lack credibility. Use live widgets instead.
Ignoring mobile optimization: Ecwid stores often serve mobile shoppers. Non-responsive embeds can reduce trust and conversions.
Wrap-Up
Embedding Google reviews in your Ecwid store is one of the most effective ways to build trust, improve SEO, and increase sales.
While manual iframes or scripts exist, they’re limited and unreliable. WiserReview offers a professional, automated, and mobile-friendly solution tailored for Ecwid merchants.
Ready to boost your store’s credibility? Start using WiserReview today and turn customer feedback into your strongest sales tool.
Frequently asked questions
No. WiserReview generates an embed code that can be pasted into Ecwid’s custom code blocks.
Yes. WiserReview syncs reviews in real time from your Google Business Profile.
Yes. You can place the widget on product, category, or checkout pages for maximum impact.
No. WiserReview widgets are lightweight and performance-optimized.
Yes. They adapt seamlessly to Ecwid’s responsive storefront design.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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