3 min 
Google reviews and Facebook reviews both show customer feedback, but they work differently.
Google reviews appear in search results and maps, while Facebook reviews show up on a business’s page inside the platform.
Understanding these differences helps you know where to focus your time and how to use each for trust and visibility.
This guide explains how each platform handles reviews and what that means for your business.
Let’s get started!
Google reviews vs Facebook reviews
| Points | Google reviews | Facebook reviews |
|---|---|---|
| Placement | Show in Google Search and Google Maps next to your business listing. | Show on your Facebook Page under the Reviews or Recommendations tab. |
| Audience | Reaches people actively searching for products or services. | Reaches people already on Facebook, followers, and their friends. |
| Impact | Directly improves local search ranking and map visibility. | Boosts social proof and engagement but doesn’t affect Google ranking. |
| Review style | 1–5 star ratings with text, photos, and videos. | “Yes/No” recommendations with text, photos, and videos. |
| Ease of posting | Anyone with a Google account can post a review. | Anyone with a Facebook account can leave a recommendation. |
| Management | Managed through the Google Business Profile dashboard. | Managed through your Facebook Page settings. |
| Reach | High exposure to new customers via search results. | Stronger engagement with your existing community on Facebook. |
| Notification | Alerts via email or the Google Business Profile app. | Alerts via Facebook notifications. |
| Use in Ads | Reviews can appear in Google Ads as seller ratings. | Reviews appear on your Page but aren’t shown directly in Facebook Ads. |
| Longevity | Reviews stay visible long-term on your listing. | Reviews may get buried in your feed over time. |
What are Google reviews and Facebook reviews?
Here are the basics of Google reviews and Facebook reviews.
Google reviews
Google reviews are feedback left by customers on your Google Business Profile. They appear in Google Search and Maps with a 1–5 star rating and optional text, photos, or videos.
These reviews influence how high your business shows up in local search results and help people judge your service quality.
Key points:
- Direct impact on local search ranking and visibility.
- Show trust signals for pricing, service, and overall experience.
- Managed inside the Google Business Profile dashboard.
WiserReview helps you collect and organize Google reviews automatically so you always have fresh feedback to show online.
Facebook reviews
Facebook reviews (Recommendations) are feedback posted on your business’s Facebook Page.
Customers give a “Yes” or “No” recommendation with a comment and can add photos or videos.
These reviews increase your social proof and spark engagement among your followers and their friends.
Key points:
- Strengthen community presence and encourage interaction.
- Show up on your Facebook Page under Reviews or Recommendations.
- Managed in your Page settings; no effect on Google search ranking.
WiserReview makes it easy to repurpose your best Facebook reviews into branded social posts, keeping your page looking fresh.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Pros and cons of each platform
Here are the key pros and cons of Google reviews and Facebook reviews.
Google reviews
Pros
- High visibility in Google Search and Maps.
- Direct impact on local search ranking.
- 1–5 star ratings with text, photos, and videos give rich proof.
- Trusted by people actively searching for products or services.
- Managed easily inside the Google Business Profile dashboard.
Cons
- Requires customers to have a Google account to post.
- Negative reviews can lower star ratings quickly.
- Public feedback is hard to remove once posted.
- Less chance to interact socially with reviewers compared to Facebook.
- Need a steady flow of reviews to stay competitive.
Facebook reviews
Pros
- Builds trust with your followers and their friends.
- Simple “Yes/No” recommendations are quick for customers to post.
- Supports photos and videos to make posts more engaging.
- Sparks conversation and shares on your Page.
- Good for showing social proof and community presence.
Cons
- No direct effect on Google search ranking.
- Reviews may get buried in the feed over time.
- Requires customers to have a Facebook account to post.
- Harder to reach people outside your existing follower base.
- The recommendations format (“Yes/No”) provides less detail than a 1–5 rating.
Which should your business focus on?
Choosing between Google reviews and Facebook reviews depends on your goals and audience.
If you want higher visibility in search results and Google Maps, Google reviews have more impact.
- They reach people actively looking for your service and directly influence local search rankings.
If your main goal is to build a community, engage followers, and create shareable content, Facebook reviews are stronger.
- They reach people already connected to your Page and can spark comments, likes, and shares.
Many businesses benefit from using both Google for search visibility and credibility, as well as Facebook for ongoing interaction and social proof.
Start with the platform where your customers are most active, then build a steady presence on the other to cover both search and social audiences.
WiserReview helps you manage reviews from both Google and Facebook in one dashboard. It collects reviews, organizes, and lets you display reviews easily, so you can focus on building trust across both platforms without extra work.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Conclusion
Google reviews drive search visibility and trust with people actively looking for your service.
Facebook reviews build social proof and engagement with your followers.
Using both gives you reach and credibility across search and social.
WiserReview brings Google and Facebook reviews into one dashboard so you can collect, manage, and display feedback easily.
Frequently asked questions
Google reviews show up in Google Search and Maps and affect local search ranking. Facebook reviews appear on your Page and build social proof, but don’t influence Google search results.
Google reviews are more effective for improving search visibility and attracting people actively looking for your service.
Facebook reviews work better for building a community, sparking comments, and sharing content among followers.
Yes. Using both helps you reach new customers through search while keeping your existing audience engaged on social media.
WiserReview collects and organizes reviews from both platforms in one dashboard, lets you respond quickly, and makes it easy to display or repurpose feedback without extra work.
Krunal
