BigCommerce is built for fast-growing and enterprise ecommerce brands, but scale alone does not guarantee trust.
Shoppers often compare multiple stores before purchasing, and without visible proof from real customers, hesitation increases.
Testimonials solve this by showing authentic buying experiences, helping shoppers feel confident choosing your BigCommerce store over competitors.
Why add testimonials to BigCommerce?
BigCommerce is designed for performance and growth, and testimonials directly support revenue-focused goals.
- Testimonials build trust for first-time and returning shoppers
- Stores with testimonials can increase conversions by up to 34 percent
- 93 percent of online shoppers say reviews influence their purchase decisions
- Social proof reduces cart abandonment on high-value orders
Because BigCommerce stores often handle larger catalogs and higher order values, testimonials help reassure buyers at critical decision points.
How to add testimonials to BigCommerce
Adding testimonial widgets to your website or online store is fast and requires no code.
First, sign up for a WiserReview account.
Next, follow the steps below to show a clean, high-converting testimonial on your site.
Start by importing your existing testimonial via a direct integration or CSV import.
If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.
After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.
For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
This is another testimonial nudge example from Fundamental Skincare:
This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on BigCommerce
After generating your WiserReview embed code, follow these BigCommerce-specific steps:
- Log in to your BigCommerce admin dashboard
- Go to Storefront and open Pages or Theme Files
- Select the page, product, or template where you want testimonials
- Add an HTML block or edit the theme file
- Paste the JavaScript embed code, iframe, or URL from WiserReview
- Save changes and publish the storefront
You can also use BigCommerce Page Builder widgets to place testimonials without touching theme code.
Best places to show testimonials on BigCommerce
Strategic placement ensures testimonials support shoppers throughout the buying journey.
Product pages
Product pages are the most important conversion points.
Testimonials placed near product descriptions or add to cart buttons reassure shoppers that others purchased and were satisfied.
This reduces perceived risk and increases purchase confidence.
Homepage sections
Homepage testimonials build immediate trust for new visitors.
When shoppers land on your store for the first time, seeing real customer feedback signals credibility and encourages deeper browsing.
Cart and checkout pages
Many shoppers abandon carts due to last-minute doubt.
Testimonials placed near cart summaries or checkout buttons reassure buyers right before payment, reducing abandonment and increasing completed orders.
Category and collection pages
Category pages help shoppers compare products.
Testimonials placed within or below product listings guide decisions and reinforce trust, especially for premium or technical products.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your BigCommerce store.
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Wrap up
BigCommerce gives you the tools to scale ecommerce operations, but testimonials give shoppers confidence to buy.
By embedding WiserReview testimonials across key BigCommerce pages, you reduce doubt and increase conversions without redesigning your store.
Start adding testimonials today and let real customer experiences drive more BigCommerce sales.
