ClickFunnels pages are designed to sell, but even the best funnel fails without trust.
Visitors may understand your offer yet hesitate at the final step. That hesitation usually comes from doubt.
Testimonials remove that friction by showing real people achieved real results, helping prospects feel confident enough to move forward in your funnel.
Why add testimonials to ClickFunnels?
ClickFunnels is built around conversion psychology, and testimonials are one of its strongest trust drivers.
Testimonials increase confidence at every stage of a funnel
Funnels with testimonials can increase conversions by up to 34 percent
92 percent of buyers read testimonials before purchasing online
Social proof reduces drop-offs on order and upsell pages
Because ClickFunnels controls the entire buyer journey, testimonials can be used precisely where objections appear.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on ClickFunnels
After generating your WiserReview embed code, follow these ClickFunnels-specific steps:
Log in to your ClickFunnels account
Open the funnel where you want testimonials to appear
Select the funnel step such as a landing, order, or upsell page
Add a Custom JS/HTML element or Custom Code block
Paste the JavaScript embed code, iframe, or URL from WiserReview
Save the page and update the funnel
The testimonials will instantly appear inside your funnel without breaking the layout.
Best places to show testimonials on ClickFunnels
Strategic placement ensures testimonials support decisions at the most critical moments.
Opt-in and landing pages
Landing pages introduce your offer. Testimonials placed here build immediate trust and reduce skepticism.
When visitors see proof early, they are more likely to opt in, register, or continue through the funnel.
Sales pages
Sales pages handle objections and explain value. Testimonials placed near key benefits or pricing reinforce claims and make promises believable.
This increases conversions, especially for high-ticket offers and webinars.
Order and checkout pages
Many funnels lose prospects at checkout due to last-minute doubt.
Testimonials placed near the order button reassure buyers that others made the same decision and were satisfied, reducing abandonment.
Upsell and downsell pages
Upsell pages require extra trust. Testimonials from customers who upgraded or continued help justify additional purchases.
This increases average order value without aggressive selling.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your ClickFunnels site.
Two to four focused testimonials usually work best.
Yes. The same embed code can be added to different funnel steps.
Absolutely. Social proof is critical for high-value purchasing decisions.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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