Flatsome is built for high-performing WooCommerce stores, but even fast and well-designed shops struggle without trust.
Shoppers may browse products, scroll galleries, and still hesitate before buying. That hesitation usually comes from uncertainty.
Testimonials solve this by showing real customer experiences and reassuring shoppers that your store is reliable and worth purchasing from.
Why add testimonials to Flatsome?
Flatsome is a conversion-focused WooCommerce theme, which makes testimonials especially effective.
- Testimonials build strong trust signals on product and shop pages
- Stores with testimonials can increase conversions by up to 34 percent
- 93 percent of shoppers say reviews influence their buying decisions
- Social proof reduces cart abandonment on WooCommerce stores
Because Flatsome uses UX Builder and optimised layouts, testimonials can be placed precisely where buying decisions happen.
How to add testimonials to Flatsome
Adding testimonial widgets to your website or online store is fast and requires no code.
First, sign up for a WiserReview account.
Next, follow the steps below to show a clean, high-converting testimonial on your site.
Start by importing your existing testimonial via a direct integration or CSV import.
If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.
After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.
For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
This is another testimonial nudge example from Fundamental Skincare:
This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on Flatsome
After generating your WiserReview embed code, follow these Flatsome-specific steps:
- Log in to your WordPress dashboard
- Go to Pages or Products and open the page using UX Builder
- Add an HTML element or Custom HTML block
- Paste the JavaScript embed code, iframe, or URL from WiserReview
- Save the changes and update the page
You can also add testimonials inside Flatsome blocks or templates for reuse across product and shop pages.
Best places to show testimonials on Flatsome
Strategic placement ensures testimonials support shoppers throughout the buying journey.
Product pages
Product pages are the most important conversion points.
Testimonials placed near product descriptions or add to cart buttons reassure shoppers that others purchased and were satisfied.
This reduces perceived risk and increases confidence in product quality.
Homepage sections
Homepage testimonials build immediate trust for first-time visitors.
When shoppers land on your store, seeing real customer feedback signals credibility and encourages deeper browsing instead of quick exits.
Shop and category pages
Category pages help shoppers compare products. Testimonials placed within or below product listings guide decisions and reinforce trust, especially for higher-priced or featured products.
Cart and checkout areas
Cart abandonment often happens due to last-minute doubt.
Testimonials placed near the cart or checkout sections reassure buyers right before payment.
Even short testimonials can significantly reduce hesitation.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your Flatsome site.
Start Free →
Wrap up
Flatsome gives you speed, design, and WooCommerce optimisation, but testimonials give shoppers confidence to buy.
By embedding WiserReview testimonials across key Flatsome pages, you reduce doubt and increase conversions without redesigning your store.
Start adding testimonials today and let real customer experiences drive more sales.
