How to display testimonials on Instapage for free

This guide shows how to add and display testimonials on Instapage for free using an easy setup, no technical skills needed.

User Written By Krunal
Jan 22, 2026
Time 3 min
Add Testimonials to Instapage

Instapage landing pages are built for performance, but even the most optimised page can struggle if visitors do not trust the offer.

People hesitate before submitting forms or clicking buy buttons when they lack proof.

Testimonials remove that hesitation by showing real results from real customers, reassuring visitors at the exact moment decisions are made.

Why add testimonials to Instapage?

Instapage is designed for high-conversion campaigns, and testimonials directly support that goal.

Because Instapage focuses on precise optimisation, testimonials can be placed exactly where objections appear.

How to add testimonials to Instapage

Adding testimonial widgets to your website or online store is fast and requires no code.

First, sign up for a WiserReview account.

Next, follow the steps below to show a clean, high-converting testimonial on your site.

Start by importing your existing testimonial via a direct integration or CSV import.

If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.

Review integration

After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.

Review widget section

For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.

Carousel video

You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.

Review widget code

Here is how the Wall of Love looks on the MyMunche website.

My Munche Testimonial Example

This is another testimonial nudge example from Fundamental Skincare:

Fundamental skincare testimonial example

This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.

You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.

Embed testimonials on Instapage

After generating your WiserReview embed code, follow these Instapage-specific steps:

  1. Log in to your Instapage account
  2. Open the landing page you want to edit
  3. Click Edit Page to launch the Instapage editor
  4. Drag and drop an HTML widget onto the page
  5. Paste the JavaScript embed code, iframe, or URL from WiserReview
  6. Save and publish the page

The testimonials will display instantly on your live Instapage landing page without affecting responsiveness.

Best places to show testimonials on Instapage

Strategic placement ensures testimonials support conversions at critical moments.

Above the fold sections

Visitors decide quickly whether to trust a landing page. Testimonials placed near the top establish credibility immediately.

This reassures users that the offer is legitimate and worth their attention, reducing bounce rates.

Near primary call to action

Placing testimonials just before or after the main call to action reduces last-minute hesitation.

Seeing proof right before submitting a form or clicking a button increases conversion confidence.

Form sections

Forms create natural friction. Testimonials placed beside or below forms reassure visitors that others successfully took the same step.

This reduces anxiety around sharing personal information.

Pricing or offer sections

When pricing is involved, testimonials help justify value.

Feedback that highlights outcomes reframes cost as an investment, supporting stronger conversion performance.

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All your testimonials in one place

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Wrap up

Instapage gives you the tools to build high-performing landing pages, but testimonials give visitors the confidence to act.

By embedding WiserReview testimonials across key Instapage sections, you reduce doubt and increase conversions without redesigning your page.

Start adding testimonials today and let real customer experiences power your campaigns.

Frequently asked questions

Yes. Testimonials directly reduce friction and improve form submissions and clicks.

No. Properly embedded testimonials load efficiently and do not affect performance.

Two to four focused testimonials usually perform best.

Yes. The same embed code can be added to different pages.

Absolutely. Social proof is critical when converting paid traffic.

Krunal

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.

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