Learn how to display testimonials on Webflow for free. A simple way to show real customer feedback and build trust, no coding or complex setup required.
Webflow gives designers and teams complete control over layout and interactions, but even the most polished site can struggle to convert without trust.
Visitors may admire the design yet hesitate to sign up, request a demo, or buy. That hesitation usually comes from uncertainty.
Testimonials solve this by showing real customer experiences and validating your offer at key decision points.
Why add testimonials to Webflow?
Webflow is commonly used for SaaS, startups, agencies, and high-quality marketing sites where credibility matters.
Testimonials build trust on custom-designed landing pages
Pages with testimonials can increase conversions by up to 34 percent
88 percent of users trust online testimonials as much as personal recommendations
Social proof increases engagement on interactive and animated pages
Because Webflow allows precise control over structure and CMS content, testimonials can be placed exactly where reassurance is needed.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on Webflow
After generating your WiserReview embed code, follow these Webflow-specific steps:
Log in to your Webflow dashboard
Open the project where you want to add testimonials
Navigate to the page or template you want to edit
Drag and drop an Embed element onto the canvas
Paste the JavaScript embed code, iframe, or URL from WiserReview into the Embed element
Publish the site to make the testimonials live
You can also add testimonials inside Webflow CMS templates for reuse across multiple pages.
Best places to show testimonials on Webflow
Webflow layouts allow intentional placement, which makes testimonial positioning very powerful.
Hero and above-the-fold sections
Testimonials placed near the hero section establish credibility immediately.
When visitors see real customer feedback within seconds, they are more likely to stay, scroll, and engage with your site instead of leaving.
Near primary call to action
Webflow sites often guide visitors toward a single action. Testimonials placed just before or after call to action buttons reduce hesitation.
This reassures visitors that others trusted the offer and benefited from it.
Feature and solution sections
Webflow pages often explain features visually. Testimonials placed after key features validate claims and show that benefits translate into real results.
This strengthens belief and supports confident decision-making.
Pricing pages
Pricing pages naturally create friction. Testimonials near pricing tables help justify cost by highlighting outcomes and satisfaction.
This reframes price as value and improves conversions for paid plans.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your Webflow site.
Webflow gives you creative freedom and performance, but testimonials give your site credibility.
By embedding WiserReview testimonials across key Webflow sections and CMS templates, you reduce doubt and increase conversions without compromising design.
Start adding testimonials today and let real customer experiences strengthen your Webflow site.
Frequently asked questions
Yes. Testimonials are especially effective for SaaS, agency, and startup Webflow sites.
No. Properly embedded testimonials load efficiently and maintain performance.
Two to five focused testimonials usually work best.
Yes. Using CMS templates makes reuse simple.
Absolutely. Testimonials build trust and credibility quickly.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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