How to collect and add testimonials to WooCommerce
Learn how to collect and add testimonials to WooCommerce. A simple way to gather real customer feedback and display it to build trust and increase sales on your store.
WooCommerce gives you full control over your online store, but control alone does not guarantee sales.
Many WooCommerce stores lose customers at the final step because shoppers hesitate to trust a new brand.
When buyers do not see proof from real customers, doubt increases. Testimonials solve this by showing real purchase experiences and reassuring shoppers that your store is reliable.
Why add testimonials to WooCommerce?
WooCommerce powers millions of online stores, and testimonials play a critical role in converting visitors into buyers.
Testimonials build trust for first-time WooCommerce shoppers
Stores with testimonials can increase conversions by up to 34 percent
93 percent of online shoppers say reviews influence what they buy
Social proof reduces cart abandonment and checkout hesitation
Because WooCommerce supports flexible layouts and customisation, testimonials can be placed exactly where buying decisions happen.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on WooCommerce
After generating your WiserReview embed code, follow these WooCommerce-specific steps:
Log in to your WordPress dashboard
Go to Pages or Products and open the page you want to edit
Open the page using your editor or builder
Add a Custom HTML or Code block where you want testimonials to appear
Paste the JavaScript embed code, iframe, or URL from WiserReview
Update or publish the page
You can also place testimonials inside WooCommerce templates or reusable sections for site-wide visibility.
Best places to show testimonials on WooCommerce
Strategic placement ensures testimonials support shoppers throughout the buying journey.
Product pages
Product pages are the most important conversion points.
Testimonials placed near product descriptions or add to cart buttons reassure shoppers that others purchased and were satisfied.
This reduces perceived risk and increases confidence in product quality.
Homepage sections
Homepage testimonials build immediate trust for new visitors.
When shoppers land on your store for the first time, seeing real customer feedback signals credibility and encourages deeper browsing.
Cart and checkout pages
Many shoppers abandon carts due to last-minute doubt.
Testimonials placed near cart summaries or checkout buttons reassure buyers right before payment, reducing abandonment and increasing completed orders.
Category and shop pages
Category pages help shoppers compare products.
Testimonials placed within or below listings guide decisions and reinforce trust, especially for higher-priced or featured items.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your WooCommerce store.
WooCommerce gives you the flexibility to sell anything online, but testimonials give shoppers the confidence to buy.
By embedding WiserReview testimonials across key WooCommerce pages, you reduce doubt and increase conversions without changing your store design.
Start adding testimonials today and let real customer experiences drive more sales.
Frequently asked questions
Yes. Testimonials strongly influence buying decisions and reduce hesitation.
No. Properly embedded testimonials load efficiently and do not affect performance.
Three to five relevant testimonials usually work best.
Can testimonials be reused across multiple WooCommerce pages?
Absolutely. Even a few testimonials can significantly improve trust and conversions.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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