WooCommerce gives you full control over your online store, but control alone does not guarantee sales.
Many WooCommerce stores lose customers at the final step because shoppers hesitate to trust a new brand.
When buyers do not see proof from real customers, doubt increases. Testimonials solve this by showing real purchase experiences and reassuring shoppers that your store is reliable.
Why add testimonials to WooCommerce?
WooCommerce powers millions of online stores, and testimonials play a critical role in converting visitors into buyers.
- Testimonials build trust for first-time WooCommerce shoppers
- Stores with testimonials can increase conversions by up to 34 percent
- 93 percent of online shoppers say reviews influence what they buy
- Social proof reduces cart abandonment and checkout hesitation
Because WooCommerce supports flexible layouts and customisation, testimonials can be placed exactly where buying decisions happen.
How to add testimonials to WooCommerce
Adding testimonial widgets to your website or online store is fast and requires no code.
First, sign up for a WiserReview account.
Next, follow the steps below to show a clean, high-converting testimonial on your site.
Start by importing your existing testimonial via a direct integration or CSV import.
If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.
After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.
For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
This is another testimonial nudge example from Fundamental Skincare:
This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on WooCommerce
After generating your WiserReview embed code, follow these WooCommerce-specific steps:
- Log in to your WordPress dashboard
- Go to Pages or Products and open the page you want to edit
- Open the page using your editor or builder
- Add a Custom HTML or Code block where you want testimonials to appear
- Paste the JavaScript embed code, iframe, or URL from WiserReview
- Update or publish the page
You can also place testimonials inside WooCommerce templates or reusable sections for site-wide visibility.
Best places to show testimonials on WooCommerce
Strategic placement ensures testimonials support shoppers throughout the buying journey.
Product pages
Product pages are the most important conversion points.
Testimonials placed near product descriptions or add to cart buttons reassure shoppers that others purchased and were satisfied.
This reduces perceived risk and increases confidence in product quality.
Homepage sections
Homepage testimonials build immediate trust for new visitors.
When shoppers land on your store for the first time, seeing real customer feedback signals credibility and encourages deeper browsing.
Cart and checkout pages
Many shoppers abandon carts due to last-minute doubt.
Testimonials placed near cart summaries or checkout buttons reassure buyers right before payment, reducing abandonment and increasing completed orders.
Category and shop pages
Category pages help shoppers compare products.
Testimonials placed within or below listings guide decisions and reinforce trust, especially for higher-priced or featured items.
All your testimonials in one place
Collect testimonials, manage every response, and display them on your WooCommerce store.
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Wrap up
WooCommerce gives you the flexibility to sell anything online, but testimonials give shoppers the confidence to buy.
By embedding WiserReview testimonials across key WooCommerce pages, you reduce doubt and increase conversions without changing your store design.
Start adding testimonials today and let real customer experiences drive more sales.
