Birdeye pricing review: Is it worth the cost?

Birdeye is known for giving businesses a complete toolset to handle reviews, messaging, social posts, listings, and customer engagement, all centralised in one place, so you don’t need a million different apps floating around. 

The one question businesses keep asking is: “Does the price really match up to the value?” With BirdEye’s plans starting at a pretty high price point, you want to know whether the platform really delivers on growth or if you’re just paying for features that’ll never get used.

In this guide, you’ll get a clear view of what BirdEye actually costs, how their pricing model works, and what each plan includes. We’ll also break down the hidden fees and what it’s really like for multi-location businesses to pay.

By the end, you’ll know whether BirdEye is worth investing in or if a cheaper, smarter option would be a better fit for your business.

Birdeye pricing overview

Birdeye pricing breakdown

Understanding what you’re paying for helps you decide if Birdeye fits your business model.

How Birdeye’s pricing model works

Birdeye charges per location, per month. Each location adds the full plan cost to your monthly bill. 

A 5-location business on the Growth plan pays $1,995/month ($399 × 5 locations). This model works differently from tools that charge per user or per feature. 

BirdEye also offers a 30-day free trial, which lets you have access to some of their social media management tools – not all, but some. If you want a custom price for your business, you can actually request a quote straight on the BirdEye website.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Birdeye’s three core plans

The benefits provided by each plan vary widely between tiers; however, functionality remains consistent throughout. The functions of BirdEye do not actually vary significantly from tier to tier.

Starter plan: $299/month per location

Reputation & Basic Messaging: With this plan, you will receive basic functionality from BirdEye, including automated review generation via the BirdEye platform, consolidated messaging via an SMS/webchat interface, and an online business directory listing for your company.

Growth plan: $399/month per location

Social Media Integration: This builds on the Starter plan by adding social media management capabilities, including content scheduling and AI tools to help you engage on Facebook and Instagram.

Dominate plan: $449/month per location.

Full Automation & AI Chat: This is their top tier, and it’s got all the Growth features plus things like the AI-powered website chatbot and enhanced analytics, to really automate the customer experience.

True cost for multi-location businesses

For multi-location businesses, Birdeye’s actual cost is a tiered, per-location, per-month pricing model in which the price per location decreases as the total number of locations increases.

For businesses with 4 or more locations, the listed Starter/Growth/Dominate plans are replaced by a customizable “Premium” plan that requires direct consultation with the Birdeye sales team.

Birdeye offers custom pricing for enterprises, with volume discounts reducing per-location costs as the number of locations increases. The exact discount structure requires sales negotiation.

Hidden fees & add-ons to watch for

When budgeting for Birdeye, businesses should be aware of several potential hidden fees and optional add-ons that can increase the total cost beyond the base monthly subscription price. 

• Set up fees for complex CRM or POS integrations.
• Strict annual contracts with auto-renewal that require written cancellation 90 days before renewal.
• Early termination fees if you cancel before the contract ends.
• “Innovation Fee” is added during renewal, often around 8 percent.
• Extra training costs for complete onboarding or team workshops.
• Carrier fees for SMS (10DLC compliance) are passed through to the customer.

Common add-ons that cost extra

• Mass texting tools.
• Referral program features.
• AI-driven survey tools.
• Insights AI and competitor tracking.
• Google Seller Ratings.

What you get for the price: Birdeye strengths

BirdEye’s strengths lie in its all-in-one platform, which delivers significant value through AI-powered efficiency and top-notch customer support.

Comprehensive all-in-one platform

BirdEye consolidates all the essential business functions into one dashboard, so you don’t have to juggle multiple disconnected software solutions.

This integration makes life easier for tasks such as online reputation management, unified messaging (text, webchat, social DMs), social media publishing, listings management, and even payment processing across all locations.

AI-powered efficiency

This platform heavily relies on AI to automate boring tasks.

AI-powered review response generation, social media post creation, customer feedback summarization for key insights, and powering website chatbots-all these features help businesses scale their operations efficiently and minimize the amount of manual effort required.

Excellent customer support

Birdeye emphasizes strong user support. 

This includes comprehensive onboarding processes, dedicated account managers for larger clients, live training webinars, and readily available technical assistance to help businesses maximize their return on investment and address issues quickly.

Birdeye vs. competitors: Is the price justified?

Let’s compare Birdeye with alternatives to see if the premium pricing makes sense for your business. 

WiserReview

WiserReview is a review management platform built for modern eCommerce brands. It helps online stores collect more reviews, show them on product pages, and improve conversions with simple automation. 

The setup is quick, the interface is clean, and it works smoothly with Shopify, WooCommerce, BigCommerce, Webflow, Wix, Squarespace, and other major platforms. 

It focuses on speed, affordability, and real revenue impact for stores of all sizes.

Key features

• Collect reviews through email, WhatsApp, and shareable links.
• Capture text, photo, and video reviews.
• Show reviews using sliders, carousels, badges, popups, and product-page widgets.
• Sync reviews across multiple stores with the same catalog.
• Translate reviews using built-in AI.
• Works well with leading eCommerce platforms.

Pricing

Offers a free plan with access to 10 reviews. Paid plans start at $9 per month, and the exclusive plan is $19/month with AI. 

❮

❯

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

SocialPilot Reviews

SocialPilot Reviews is part of the broader SocialPilot ecosystem that handles social media, listings, and reviews all under one dashboard. It’s built for small businesses and agencies that want a cheap way to collect reviews and manage multiple locations.

Key features

• Automated review request campaigns.
• Review monitoring for multiple brands and locations.
• AI-powered replies and CRM integrations.
• Listing management and branded emails.

Pricing

Starter plan: Free for one brand. Pro plan: $25 per month.

NiceJob

NiceJob is designed for service-based businesses that rely heavily on referrals and customer satisfaction. It focuses on helping companies grow through consistent review generation and word-of-mouth marketing. 

It offers straightforward automation tools, customer engagement tools, and optional website management, all in one spot for brands that want to have basically everything they need in one place.

Key features

• Automated review requests with follow-up reminders.
• Review widgets for websites.
• Automatic sharing of top reviews on social platforms.
• Optional website and landing page service.

Pricing

Review plan: $75 per month. Pro plan: $125 per month. 

Wrap up

Birdeye gives strong review, listing, and customer messaging tools. It suits businesses that need a complete system and can handle the higher cost.

Its features help multi-location brands stay organized and automate key tasks. For teams that rely on heavy workflows, the platform delivers steady value.

But many small and mid-size stores may find the price and contract terms too high. Most core review needs do not require an enterprise-level tool.

WiserReview offers a simpler and more affordable option with fast setup and key review features. It gives stores everything they need without the high cost of Birdeye.

Article by

Krunal

Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.