2 min 
Google review attributes are short tags customers can add when leaving a review.
They highlight specific details about their experience, such as “great service,” “professional staff,” or “poor communication.”
These attributes make reviews more useful because they show not just the rating, but the reasons behind it.
For businesses, attributes give insight into what customers notice most, both good and bad.
They also help new customers quickly understand the strengths and weaknesses of a business.
In this blog, we’ll cover the full list of Google review attributes, what each one means, and how they shape customer trust and search visibility.
Let’s get started!
What are Google review attributes?
Google review attributes are extra details customers can add when leaving a review on your Google Business Profile.
Instead of just giving a star rating, people can choose short tags that describe their experience, like “great service,” “friendly staff,” “slow delivery,” or “poor communication.”
These attributes make reviews more specific and useful. They explain why a customer gave a certain rating, helping others understand the business’s real strengths and issues.
For businesses, attributes act as quick feedback signals. Positive ones show what customers value most, while negative ones highlight areas that need improvement.
Over time, this helps you see patterns and make changes that improve both customer satisfaction and online reputation.
All your Google reviews in one place
Collect Google reviews, manage every response, and display them where they matter most.Full list of common attributes & their meanings
| Category | Attributes | Meaning |
|---|---|---|
| Service | Great service, Fast service, Slow service, Easy process, Poor communication | Shows how smooth, quick, or clear the service was. |
| Staff | Friendly staff, Professional staff, Unhelpful staff, Helpful advice | Describes the behavior, skill, and support of employees. |
| Quality | Good quality, High quality, Low quality, Value for money, Overpriced | Reflects product or service quality and the customer’s view on pricing. |
| Environment | Clean environment, Comfortable space, Poor hygiene | Highlights the condition, cleanliness, and comfort of the location. |
| Delivery & Returns | Fast delivery, On-time delivery, Slow delivery, Easy returns | Covers speed, reliability, and convenience of shipping or returns. |
| Experience / Options | Wide selection, Limited options, Easy to book, Easy to order | Focuses on choice, variety, and simplicity of booking or ordering. |
| Food & Dining (restaurants, cafes) | Fresh food, Tasty food, Portion size, Menu variety, Drink options | Explains the quality, taste, and variety of food and drinks. |
| Healthcare & Wellness | Skilled doctor, Caring staff, Clean facility, Short wait time, Clear instructions | Shows trust, care, and clarity in health services. |
| Retail / Shopping | Good selection, Stock availability, Easy checkout, Helpful staff | Relates to product availability and shopping experience. |
| Hospitality (hotels, travel, salons) | Comfortable stay, Clean rooms, Good amenities, Easy check-in, Friendly staff | Highlights stay experience, cleanliness, and convenience. |
How attributes appear on Google (Search, Maps, Profile)
Google review attributes show up in different places where people look for businesses.
They act like quick tags that give context to the star ratings. Instead of reading every review, customers can see what others noticed most.
Here’s how they show up across Google:
Google Search
When someone searches your business name, attributes can appear right under your star rating.
For example, you might see “great service” or “poor communication” listed below the main listing. This gives quick context without opening the full profile.
Google Maps
On Maps, attributes appear in the review section of your listing. If many people mention “friendly staff” or “clean environment,” those tags show up as common highlights.
This helps potential customers compare nearby businesses at a glance.
Google Business Profile
Inside your profile, attributes sit next to reviews as short tags. They stand out visually, so people don’t have to read every review to spot trends.
Over time, the most repeated attributes shape the overall impression of your business.
Why this matters:
- For customers, attributes save time, as they can see what others liked or disliked right away.
- For businesses, attributes highlight strengths to build on and weaknesses to fix. Even a single negative tag repeated often can affect how people view your profile.
Wrap up
Google review attributes add meaning to star ratings by showing the reasons behind customer feedback.
They make it easier for people to see what others noticed most and help businesses understand their strengths and weaknesses.
For customers, attributes save time and provide quick context when choosing where to go.
For businesses, they act as direct feedback that can guide improvements and highlight what is working well.
Paying attention to these tags is a simple way to build trust, improve visibility, and create a better experience for future customers.
All your Google reviews in one place
Collect Google reviews, manage every response, and display them where they matter most.Frequently asked questions
They are short tags customers can select when leaving a review, such as “great service” or “poor communication.”
No. Attributes vary by business type. For example, restaurants may show “tasty food,” while hotels may show “clean rooms.”
They can appear in Google Search, Google Maps, and inside your full Google Business Profile next to reviews.
They give clear insight into what customers value most and what issues come up often, helping you improve service and reputation.
No. Attributes are generated from customer reviews, so businesses cannot edit or remove them. The only way to influence them is by improving real customer experiences.
Krunal
