5 min 
Google reviews can influence whether a customer chooses your business.
A high rating improves trust, boosts local SEO, and drives more customers through your door. But managing Google reviews manually takes time and can lead to missed opportunities.
Using Google review management software helps you collect more reviews, send review requests automatically, respond faster, and monitor customer feedback in real time.
It also makes it easy to showcase positive reviews on your website, social media, and Google Business Profile to build a stronger online reputation.
In this guide, we’ll compare eight leading Google review management tools so you can choose the best option to grow your business and manage customer reviews effectively.
Let’s get started!
| Tools | Features | Standout Benefits |
|---|---|---|
| WiserReview (Best pick) | Automated review requests, all reviews in one dashboard, customizable replies, and review tracking | Complete Google review management made simple for any business |
| Famewall | Collect text/video reviews, import from sites, create testimonial pages | Showcase selected reviews to boost trust |
| Wiremo | Automated requests, product review display, AI analysis, and multi-language support | Improve product pages with verified reviews |
| Reviewinc | Collect from 600+ sites, email/SMS requests, sentiment analysis | Manage reviews from a wide range of sources |
| ReviewOnMyWebsite | Review widgets, automated requests, AI responses, and social sharing | Add live reviews to your website easily |
| Reviewly | Google review automation, negative feedback filter, SMS/email requests | Focus only on growing Google reviews |
| ReviewTrackers | Multi-site monitoring, sentiment tracking, and local listing management | Track and manage reviews for multiple locations |
| NiceJob | Automated invites, trust badge, social sharing | Turn positive reviews into social media content |
Why managing Google reviews matters?
Managing Google reviews matters because users trust feedback from others more than you might think. Reviews show up everywhere: Google Business Profile, Google Maps, Facebook, and review sites.
They directly shape customer trust, search ranking, and your reputation.
- 95% of customers read online reviews before buying.
- Around 49% trust online reviews as much as personal recommendations.
That trust leads to action. Customers prefer businesses with recent, positive feedback. They use tools that help them manage customer reviews and stay responsive.
Managing reviews gives you these key benefits:
- Better online reputation and stronger social proof.
- Improved local SEO, fresh reviews help with search rankings.
- Timely review responses build trust and show you value feedback.
- Faster handling of negative reviews protects your brand image.
- Insight into customer sentiment and behavior trends.
Now, let’s examine each tool individually, ranking them based on their features, human customer support, price, and AI features.
1. WiserReview -#1 Google review management software
WiserReview is a Google review management software that helps you collect, manage, and display Google reviews without extra effort.
All reviews are consolidated in a single dashboard, where you can respond, track trends, share top feedback on your website or social media, and support photo and video reviews.
With WiserReview, you save time, strengthen your online reputation, and attract more customers.
1. Collect Google Reviews Effortlessly
Collecting high-quality Google reviews is simple and automated with WiserReview. The platform lets you send review requests at the right moment through email, SMS, or WhatsApp, completely hands-free.
- Trigger review requests after purchases or service completions using the Automate module
- Embed sleek review request Forms on your website or thank-you pages
- Offer Incentives like discount codes to motivate customers to leave feedback
This makes it easy to build a steady stream of authentic Google reviews, boosting your credibility and SEO visibility.
2. Manage All Reviews from One Dashboard
Take full control of your online reputation with WiserReview’s centralized Manage Reviews interface.
You can view, filter, and respond to your Google reviews in real-time, all from one place.
- Organize reviews with Tags (e.g., by product, service, sentiment)
- Apply Moderation Filters to auto-hide profanity or off-brand language
- Reply to reviews directly within the dashboard to stay engaged with your audience
This helps your team stay responsive, organized, and fully in control of your public-facing reviews.
3. Display Reviews That Drive Conversions
Turn positive Google reviews into high-impact social proof across your website. WiserReview’s customizable Google review Widgets help you showcase the best testimonials wherever they matter most.
- Use a Carousel widget for homepages or product sections
- Add a Floating Popup that grabs attention as users scroll
- Display a Trust Badge to reinforce credibility near CTAs
- Create a branded Review Wall for a dedicated testimonials page
Every widget is mobile-friendly, SEO-enhanced, and easy to embed, with no coding needed.
Pricing:
2. Famewall
Famewall helps businesses collect and display customer reviews in text or video format.
It supports Google reviews and pulls feedback from multiple review sites.
It offers simple widgets to embed on your website, helping you build trust and improve your online reputation.
It’s suitable for small businesses, agencies, and personal brands looking to increase social proof.
Main Features
- Collect text and video reviews from customers
- Import reviews from Google, Trustpilot, G2, Amazon, Yelp
- Create a “Wall of Fame” landing page for testimonials
- Easy-to-use review display widgets
- Engagement analytics for views and clicks
Pricing
3. Wiremo
Wiremo is a review management software designed for e-commerce stores.
It helps you send automated review requests, collect customer feedback, and display verified reviews on your product pages.
It works with Shopify, WooCommerce, Squarespace, and WordPress, making it easy for store owners to manage online reviews and improve conversions.
Main Features
- Automated review request emails
- Integration with popular e-commerce platforms
- Display reviews with photos and ratings
- AI-based review analysis
- Multi-language support
Pricing
4. Reviewinc
Reviewinc is a reputation management platform that collects, monitors, and manages online reviews from over 600 sites, including Google and Facebook.
It offers tools to send review requests, respond to customer feedback, and analyze sentiment trends.
Businesses can use it to maintain a positive online reputation and increase local visibility.
Main Features
- Collect reviews from multiple review sites
- Automated review request messages via email or SMS
- Real-time review monitoring and alerts
- Detailed sentiment and trend reports
- Multi-location management features
Pricing
- Custom pricing.
5. ReviewOnMyWebsite
ReviewOnMyWebsite allows you to display customer reviews from Google, Facebook, Yelp, and other sites directly on your website.
It helps automate review requests and includes AI-assisted response templates.
The platform also offers white-label options for agencies and social sharing tools to maximize reach.
Main Features
- Import reviews from multiple review sites
- Review display widgets for websites
- Automated review requests via email or SMS
- AI-powered customizable response templates
- Social sharing for positive reviews
Pricing
6. Reviewly
Reviewly helps businesses collect Google reviews and manage their online reputation automatically.
It sends review requests after customer interactions, making it easy to gain more positive reviews.
With real-time monitoring, you can respond quickly to customer feedback and improve satisfaction.
Main Features
- Automated Google review requests
- Review monitoring and alerts
- Negative feedback filtering
- Simple dashboard for all reviews
- SMS and email integration
Pricing
7. ReviewTrackers
ReviewTrackers centralizes reviews from multiple sites, giving businesses a complete view of their online reputation.
It offers review monitoring, sentiment analysis, and tools to respond to reviews efficiently.
It’s especially useful for brands with multiple locations and a focus on local SEO.
Main Features
- Centralized review management dashboard
- Review monitoring from 100+ sites
- Customer sentiment and trend analysis
- Local listing management
- Multi-user collaboration tools
Pricing
- Custom pricing.
8. NiceJob
NiceJob helps businesses get more reviews through automated requests and reminders.
It also turns positive feedback into social media posts and displays ratings on your website through trust badges.
It’s designed to improve online reputation and generate more customer referrals.
Main Features
- Automated review invitations and follow-ups
- Display ratings with a Trust Badge
- Share top reviews on social media automatically
- Integrate with multiple review sites
- Simple setup for small and medium businesses
Pricing
How to pick the right Google review management tools
Choosing the right Google review management software depends on your business size, industry, and goals.
A good tool should help you collect more Google reviews, monitor customer feedback in real time, and make it easy to send review requests automatically.
It should also support customizable review response templates so you can reply quickly and maintain a strong online reputation.
Key factors to consider:
- Ease of use: A simple dashboard makes it faster to manage customer reviews and view all your Google reviews in one place.
- Automation features: Look for automated requests via email or SMS to collect new reviews without manual work.
- Multi-platform support: The best tools integrate with other review sites like Facebook and Yelp for a complete picture of your brand’s online reputation.
- Response management: Tools with review monitoring and personalized responses help you handle negative reviews quickly.
- Reporting and insights: Analytics on customer sentiment and review performance show you where to improve and how to get more positive reviews.
- Pricing and scalability: Ensure the tool fits your current budget and scales with your needs, whether you have one location or multiple.
Advanced tips to turn reviews into marketing assets
Google reviews are more than just feedback. They can be powerful marketing assets when used the right way.
With the right Google review management tool, you can turn positive reviews into content that builds trust, improves local SEO, and drives business growth.
1. Display reviews on your website
Embed Google reviews and ratings from other review sites directly on your site using widgets from your review management software.
Placing positive reviews on your homepage, product pages, or booking pages builds instant trust and increases conversions.
You can also use customizable templates to match your site’s design and keep your brand’s online reputation consistent.
2. Share reviews on social media
Turn customer feedback into ready-to-post content for Facebook, Instagram, or LinkedIn.
Highlighting positive feedback and authentic reviews helps your brand reach new audiences and strengthens your online reputation.
Pair each post with visuals, before-and-after photos, or service highlights to get more engagement and attract more customers.
3. Add reviews to your ads
Include high-star ratings and short review quotes in Google Ads, Facebook Ads, or display campaigns.
This adds social proof and can improve click-through rates while attracting more customers.
Test different reviews to see which ones drive the most clicks and use review performance data to refine your ad strategy.
4. Use reviews in email marketing
Feature recent positive reviews in your newsletters or promotional emails.
Adding authentic customer sentiment makes your emails more convincing and encourages repeat business.
Segment your audience and match reviews to their interests for more personalized responses and higher conversions.
5. Show service improvements from feedback
Monitor for negative reviews and address them by letting people know how you’ve fixed the problem.
Showing that you act on customer feedback builds trust and can lead to more Google reviews.
Share short stories about changes you’ve made so customers see you value their opinions.
Conclusion
Managing Google reviews helps your business earn trust and bring in more customers.
The right Google review management software makes it easier to collect positive reviews, reply to negative feedback, and protect your online reputation.
Pick a tool that works with your Google Business Profile, sends review requests automatically, and tracks review performance in one place.
Use it to monitor new reviews, respond fast, and share authentic feedback on your website and social media.
Strong review management keeps your business reputation clear and helps you grow through better customer feedback and stronger customer relationships.
Frequently asked questions
It’s a tool that helps you collect, track, and respond to Google reviews from one place. It can send review requests, alert you to new reviews, and help manage your online reputation.
They save time, help you get more positive reviews, and make it easier to handle negative feedback quickly. This keeps your business reputation strong and improves local SEO.
Yes. Most review management software also works with Facebook reviews, Yelp, TripAdvisor, and other review sites.
The tool sends review request messages by email or SMS after a customer buys or uses your service, helping you get more Google reviews without extra work.
Yes. WiserReview combines review monitoring, customizable review response templates, and a centralized dashboard, making it easier to manage all your Google reviews and grow your business.
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