Squarespace is one of the most popular website builders, loved by entrepreneurs, small businesses, and creatives for its sleek templates and easy design tools.
But no matter how beautiful your Squarespace site looks, potential customers often hesitate to buy or book without social proof.
That’s where Google reviews come in. With WiserReview, you can seamlessly embed Google reviews on your Squarespace site, boosting credibility and increasing conversions.
Why add the Google review widget to Squarespace?
Adding Google reviews to Squarespace provides more than just a nice design element; it builds trust and drives results:
Instant credibility:74% of customers say they trust a business more after reading positive reviews.
Higher sales: Businesses with 25+ reviews generate over 100% more revenue than those with just a few.
SEO benefits: Reviews influence local search rankings, giving your Squarespace site an organic visibility boost.
Reduce hesitation: Whether you’re selling products, services, or bookings, reviews help reassure visitors to take action.
Use case example: A photography business on Squarespace embeds Google reviews on its services page. Visitors see positive feedback about the photographer’s professionalism, increasing confidence to book a session.
Build trust with every visitor
In just minutes, display your Google reviews on your Squarespace site.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews to Squarespace
After generating your custom widget code with WiserReview, embedding it into Squarespace is easy:
Log in to your Squarespace dashboard.
Go to the page where you want reviews displayed and click Edit.
Click the + icon to add a new block.
Select the Embed block.
Paste your WiserReview embed code into the box.
Adjust size and placement as needed.
Save and Publish your page.
Your Google reviews will now display live on your Squarespace site.
Problem: Lacks authenticity since the text isn’t verifiable.
Why WiserReview is better
WiserReview provides real-time syncing, professional styling, and verified Google reviews, making it a far better choice than static screenshots or copied text.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for Squarespace
To maximize the impact of Google reviews on your Squarespace site, follow these best practices:
Place reviews near CTAs: Add reviews next to “Shop Now,” “Book Now,” or “Contact” buttons to reduce hesitation.
Use clean layouts: Squarespace is known for minimal, modern designs. Use grid or slider widgets to maintain aesthetic balance.
Highlight recent reviews: Show fresh reviews to reflect current service and quality.
Customize to match branding: Adjust widget fonts and colors to align with your Squarespace theme.
Feature reviews across key pages: Display reviews on your homepage, service/product pages, and checkout page.
Build trust with every visitor
In just minutes, display your Google reviews on your Squarespace site.
Using outdated reviews: Old reviews reduce credibility. Solution: Showcase new ones with WiserReview’s live syncing.
Overloading with too many reviews: Too much content clutters pages. Solution: Display 5–7 of your best reviews.
Not testing mobile display: Many Squarespace visitors are on mobile. Solution: Ensure your widget is responsive for smooth mobile browsing.
Wrap-Up
Adding Google reviews to your Squarespace site is one of the easiest ways to boost trust, improve conversions, and enhance SEO.
While screenshots and text copies are possible, they lack professionalism and automation.
WiserReview is the best solution for embedding live, authentic, and customizable Google reviews that fit seamlessly with Squarespace designs.
Boost your Squarespace site today by embedding Google reviews with WiserReview.
Frequently asked questions
No. You just paste the WiserReview embed code into an Embed block.
Yes. WiserReview syncs reviews in real time.
Yes. WiserReview lets you adjust layouts, colors, and fonts.
Yes. Reviews are a known factor in Google rankings.
Yes. WiserReview offers flexible pricing for small businesses, creatives, and agencies.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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