Add Google reviews on Webflow – Boost trust & sales
Adding Google reviews to your Webflow site makes your business look more trustworthy and helps you win more customers. This guide shows you simple ways to set it up and use reviews to boost sales.
Webflow empowers designers and businesses to build custom, high-performance websites without coding.
But no matter how visually stunning your Webflow site is, conversions can suffer without proof of customer trust. Shoppers today rely heavily on reviews.
93–98% of consumers read them before making a purchase, and 74% trust a business more when they see strong Google ratings.
Embedding Google reviews directly on your Webflow site with WiserReview gives you a powerful way to showcase credibility, improve SEO, and increase conversions.
Why add the Google review widget on Webflow?
Adding Google reviews to Webflow can elevate your site in several ways:
Instant credibility: Over 80% of consumers rely on Google reviews when evaluating businesses.
Revenue growth: Businesses with 25+ reviews earn 108% more than those with few.
SEO boost: Reviews influence ~20% of local search ranking signals.
Social proof across industries: Whether you run a portfolio, SaaS landing page, or eCommerce site, reviews provide validation that persuades visitors to act.
For Webflow users, reviews turn a visually pleasing site into a trusted, conversion-friendly experience.
Show Real Reviews That Build Trust
In just minutes, display your Google reviews on your Webflow site.
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
First, sign up for WiserReview. It has a free plan, and paid plans start at just $9/month.
Once your account is created, you’ll land on the WiserReview dashboard. Scroll down a bit, and you’ll see this option:
Click on “Visit Import Reviews Section.”
From there, you’ll find many options to pull in reviews. Choose the integration method that works best for you.
After connecting successfully, go to the Widgets section and select any widget you like.
Next, go to Filter Review Options, pick your review source, and start customizing your widget.
When you’re done customizing, click on Install in the upper-left corner. Copy the code and paste it where you want the Google review widget to appear on your site.
That’s it, your widget is now live and helping build trust and credibility for your site.
And here’s the best part: WiserReview offers multiple Google review widget styles you can choose from.
Plus, WiserReview doesn’t just display Google reviews; it also helps you collect and manage them. It’s a complete Google review management tool.
Here’s a video guide for reference:
How to embed Google reviews in Webflow
After generating your Google review widget code using WiserReview, embedding it into Webflow is simple:
Log in to Webflow Designer: Access your Webflow project.
Open the Desired Page: Select the page where you want reviews to be displayed.
Add an Embed Element: Drag and drop the Embed component from the elements panel.
Paste the WiserReview Code: Insert the generated widget embed code into the editor.
Save and Publish: Update your site, then preview it live to see the reviews in action.
This method ensures your reviews are responsive, stylish, and aligned with your Webflow design.
Other method to add a Google review
There are alternative ways to integrate reviews into Webflow:
1. Manual iframe embedding
Benefit: Free and quick.
Problem: Limited design customization, no mobile responsiveness, and requires manual upkeep.
2. Third-party scripts or custom code
Benefit: Developers can build custom integrations.
Problem: Requires coding expertise, takes more time, and can affect site performance if not implemented properly.
WiserReview offers the ideal balance—automatic syncing, customization options, and performance-optimized embeds for Webflow.
3 Best Google review widget examples
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for Webflow
To maximize the impact of Google reviews on your Webflow site, follow these best practices:
Feature reviews on landing and product pages: Place reviews near CTAs to encourage conversions.
Maintain design consistency: Customize widget colors, fonts, and layouts to match your Webflow theme.
Highlight recent reviews: Fresh reviews build more trust than outdated ones.
Engage with reviewers: Responding to feedback via your Google Business Profile boosts trust and can increase conversions by ~16%.
Use sliders for multiple reviews: Present reviews in an interactive slider or grid to avoid clutter and maintain a clean design.
Show Real Reviews That Build Trust
In just minutes, display your Google reviews on your Webflow site.
When embedding Google reviews in Webflow, avoid these pitfalls:
Using screenshots instead of live embeds: Static images look unprofessional and don’t update automatically.
Ignoring mobile optimization: Webflow sites attract mobile users, so your review widget must be responsive.
Overcomplicating with heavy scripts: Custom-coded scripts may slow down Webflow performance. Stick to lightweight solutions like WiserReview.
Wrap-Up
Embedding Google reviews on your Webflow site is one of the best ways to add credibility, boost SEO, and drive sales.
Manual iframes and custom code exist, but they lack scalability and user-friendliness. WiserReview provides a seamless, customizable, and mobile-friendly solution tailored for Webflow users.
Ready to showcase your best feedback? Start using WiserReview today and transform your Webflow site into a trusted conversion machine.
Frequently asked questions
Yes. WiserReview generates an embed code you can paste directly into Webflow’s Embed element.
Yes. WiserReview syncs reviews in real time from your Google Business Profile.
Yes. You can place them on homepages, landing pages, product pages, or footers.
No. WiserReview widgets are lightweight and optimized for performance.
Yes. They are fully responsive and adapt seamlessly to your Webflow design.
Article by
Krunal
Krunal Vaghasiya is a marketing tech expert who helps businesses get more customers by using automated reviews, social proof, and smart follow-ups. He shares practical tips on review tools, marketing automation, and improving conversions.
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