Most businesses send plain review emails that customers ignore. These messages sound robotic and fail to inspire action.
This lack of response hurts trust and sales. Customers want to feel heard, not just asked for a favor.
A personal and friendly email can help you receive genuine reviews. It builds trust and turns happy buyers into loyal customers.
This guide shares 10 product review email examples that get clicks, replies, and results.
1. Post purchase” Quick review” request
The short review request is an excellent approach to request that customers provide evaluations or feedback on products and services via email.
Businesses can use this review request email template to make it simple for customers to read and understand, while also encouraging them to provide their feedback promptly.
Subject line: Share Your Feedback -We’d Love to Hear from You!
Hi [Customer Name]
Thank you for choosing our [Brand Name]!
We’d love a quick review – it only takes a minute and really
helps others make confident decisions.
[Leave a Review] (Insert link)
Best,
[Your Name]
[Your Company]
2. Email review template for a recent purchase
The company has pre-written review request emails for recent e-commerce customers, which are sent a few days after purchase.
These emails aim to prompt customers to share their new experiences, thereby boosting the brand’s reputation.
Subject line: How’s your new [Product Name]?
Hi Customer’s Name,
Thank you for your recent purchase from (brand name). We hope you enjoy your (product name).
If you’ve had the opportunity to utilize it, we’d be glad if you could share your experience.
Your feedback helps us ensure every customer loves their [Your Company Name] products.
[Link to Product Review Page]
Best,
[Your Name]
[Your Company]
3. Review after customer support
Following up after a support interaction demonstrates your commitment to quality and improvement in our services.
It helps organizations increase client trust and enhance their experience with your brand.
Subject line: Did we resolve your problem? Share your thoughts!
Hi [Customer Name],
Thanks for contacting our team recently. We recently assisted you with [product issue].
We’d love to know how the experience went. Your thoughts help us improve and continue building consumer trust.
Share Your Feedback [Link to Review]
We appreciate your time and value your input!
Best,
[Your Name]
[Your Company]
4. Follow-up email template
For consumers who have not responded to your initial request. A soft nudge often does the trick without coming off as pushy.
Subject line: Just a quick reminder –we’d love your feedback!
Hi [Customer Name],
We notice you haven’t had a chance to leave a review yet! Your feedback is valuable, and it only takes a minute!
Click below to share your thoughts – we truly appreciate it.
[Leave a Review]
Thanks for being a part of [Your Company]!
Best,
[Your Name]
[Your Company]
5. Generic post-purchase review request
It’s a straightforward and respectful way to gather essential feedback without overwhelming the customers.
The simplicity often leads to higher response rates as it requires minimal effort.
Subject Line: Tell us about your experience!
Hi [Customer name],
Thank you for your recent purchase of [product name]. We hope you’re enjoying it.
Your feedback helps us improve and allows other customers to help make an informed decision about our product.
Would you please share your experience? It only takes a few minutes.
[Link to review site]
Thank you for being a valued customer.
Best,
[Your Name]
[Your Brand name]
6. The visual and engaging email
Visual reviews provide a more substantial social proof and can showcase product usage in real-life scenarios.
User-generated content, including photos and videos, has a significant influence on potential customers.
Subject Line: How does your new [Product Name] look in real life?
Hi [Customer Name],
We love seeing how you use your [Product Name]! If you have a moment, we’d be delighted if you could share your thoughts, along with a photo or video.
[Link to Product Review Page]
[Optional: Include a small example of a visual review from another customer]
Thanks for being a part of the [Your Company Name] community!
Best,
[Your Name]
[Your Company]
7. The incentive offer
Offering a tangible reward directly motivates customers to take the time to write a review.
Offering incentives can significantly increase response rates, especially from customers who might not otherwise take the time to review.
Subject line: Review your [Product Name] & get [Discount/Points]!
Hi [Customer Name], We’d love to hear your thoughts on your new [Product Name]!
As a thank you for sharing your feedback, we’ll give you [Discount Percentage]% off your next order or [Number] loyalty points.
It’s quick and easy – click below to share your thoughts!
[Link to Product Review Page]
We value your opinion!
Best,
[Your Name]
[Your Company]
8. The star-rating email template
The review email lowers the barrier with an easy star rating click in the email.
It helps collect quick reviews while encouraging deeper feedback on the review page.
Subject line: How would you rate your recent purchase?
Hi [Customer Name],
Your opinion means everything to us! Tap a star below to tell us how [Product Name] worked out for you.
Once you’ve rated us, you can leave a few words if you’d like.
Your input benefits future customers and helps us improve.
[Go to Review Page]
Thank you for your time and support!
Best,
[Your Name]
[Your Company]
9. Repeat customer review email
Your devoted customers are more likely to leave positive feedback about your product.
This email template strengthens your relationship while inviting feedback that other shoppers can trust.
Subject Line: You’ve been with us a while -we’d love your feedback.
Hi [Customer Name],
As a valued repeat customer, your feedback means the world to us!
We noticed that you recently purchased another [Product Name], and we’d love to hear about your experience with it this time around.
Has it met your expectations? Are you finding it as great as before?
Your insights not only help us continue providing excellent products but also assist other loyal customers like yourself.
Could you just take a few moments to share your thoughts?
[Link to Product Review Page]
Thank you for your continued support and trust in [Your Company Name]!
Best,
[Your Name]
[Your Company]
10. Feedback approach (After a negative interaction resolution)
You can share the email with customers after you’ve resolved their issue.
It shows accountability, invites honest feedback, and may even turn a frustrated buyer into a brand advocate.
Subject Line: We would still like to hear about your [Product Name] experience.
Hi [Customer Name],
Following up on our recent talk, we would still appreciate your comments on your [Product Name].
We’re always striving to improve, and your honest opinion helps us do just that.
Sincerely,
[Your Name]
[Your Company]
Why WiserReview is the smart way to collect product reviews
WiserReview helps businesses collect, manage, and display customer feedback easily. It replaces plain, ignored emails with friendly and personal review requests.
With WiserReview, users can:
- Send automated review request emails after each purchase.
- Add direct review links inside emails or SMS messages.
- Personalize messages with customer names and product details.
- Add visuals or incentives to increase response rates.
WiserReview displays all reviews in a single, clean dashboard. It helps teams track feedback, respond quickly, and share positive reviews on websites or product pages.
Businesses can also display reviews through widgets, carousels, and pop-ups to build trust.
WiserReview turns customer feedback into trust signals that increase sales and reveal what customers value most.
How to ask for product reviews via email
Asking for reviews helps you build trust, strengthen customer relationships, and collect feedback that grows your brand.
To do it right, focus on strategy, timing, and personalization.
Here are five key steps to follow before sending a review email:
1. Time your request well
Ask when customers feel happiest with your product or service. Send the email soon after delivery or once they’ve had enough time to use the product.
2. Pick the right channel
Use the platform your customers prefer. Send an email, quick SMS, or ask in person after a good experience.
3. Make it personal
Use the customer’s name and mention the items they purchased. Show that you care about their unique experience.
4. Keep it simple
Write short, clear emails. Add one-click review links or easy rating options to save time and effort.
5. Always thank them
End with a sincere thank you. Gratitude makes people feel valued and more likely to respond.
Wrap up
Online reviews build trust and drive business growth.
Automated review emails help you collect honest feedback, highlight happy customers, and learn from negative experiences.
A review platform handles the process, allowing your team to focus on serving customers.
Tools like WiserReview organize reviews, display social proof, and strengthen customer trust.
When you keep the process simple and personal, you build credibility and gain insights that improve your products.
Start growing your reputation through the voice of your customers.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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