Shopper Approved vs Trustpilot: Which one to choose?

If you are choosing between Shopper Approved and Trustpilot, the simple answer is this: Shopper Approved is better for fast review collection and Google seller ratings. 

Trustpilot is better if you want a wider reach, public profiles, and more visibility across many markets.

Shopper Approved fits businesses that want a steady flow of reviews with a strong impact on Google search. Trustpilot fits businesses that want a large review community and a well-known brand name that shoppers already recognize.

This guide shows the key differences, the strengths of each tool, and how to pick the one that matches your goals and budget.

Quick comparison: Shopper Approved vs Trustpilot vs WiserReview

Here is a quick table that shows how Shopper Approved, Trustpilot, and WiserReview compare across key features.

Platform overview

Here are the three platforms you are comparing. Each one works differently and fits a different type of business.

What is Shopper Approved?

Shopper Approved is a review tool that helps businesses collect seller ratings and product reviews. 

It focuses on getting a high number of verified reviews from real customers. These reviews help your ads and search listings show rating stars, which builds trust and boosts clicks.

It suits stores that want fast review volume and strong search visibility.

What is Trustpilot?

Trustpilot is a public review platform where customers rate businesses and share their experiences. 

It has a large review base and strong brand visibility. Every business gets a public profile where all reviews appear. 

It suits companies that want a wider reach, strong reputation signals, and a platform that shoppers already recognize.

What is WiserReview?

WiserReview is a review-management platform for online stores. 

It helps you collect text, photo, and video reviews through email, SMS, WhatsApp, and direct links. 

You also get modern widgets, review filters, and full control over what you show on your site. It suits stores that want more replies, a cleaner design, and a lower-cost option.

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Feature-by-feature comparison

Here are the main differences between Shopper Approved, Trustpilot, and WiserReview across each feature, written in a simple and clear way.

1. Review collection

Shopper Approved focuses on verified reviews from real orders. It sends review requests right after a purchase, which creates a steady flow of fresh feedback. This helps new stores build trust fast.

Trustpilot takes a broader approach. Anyone can leave a review at any time, whether invited or not. This creates a larger pool of feedback, but you may also get reviews from customers who did not buy recently.

WiserReview focuses on fast replies. It sends review requests through email, SMS, WhatsApp, and direct links. This multichannel approach works well in markets where people respond on mobile. WiserReview also supports photo and video reviews, which adds richer content for product pages.

2. Review quality and authenticity

Shopper Approved ties reviews to actual orders. This reduces fake input and keeps the feedback clean. Most reviews are short and direct because they come right after checkout.

Trustpilot keeps reviews public and uses fraud checks to maintain fairness. This creates transparency, but reviews can vary widely in length and detail because anyone can post.

WiserReview lets you filter, approve, or hold reviews before they go live. This gives you control over tone and accuracy. You can also group similar reviews or highlight stronger ones, which keeps the content balanced and helpful for shoppers.

3. Integrations and compatibility

Shopper Approved works with common e-commerce systems and fits smoothly into order flows. Stores with simple setups can install it quickly.

Trustpilot connects with many marketing tools, CRM systems, and enterprise platforms. This suits larger businesses with more complex workflows.

WiserReview integrates with Shopify, WooCommerce, BigCommerce, Wix, and other major store builders. It also supports API and webhook updates, which help automate review syncing or connect the system with internal tools.

4. SEO and visibility

Shopper Approved helps show seller-rating stars in Google search and ads. This boosts trust for new stores and improves click-through rate.

Trustpilot gives you a public page that can rank for your brand name. This adds visibility, especially in markets where Trustpilot is popular.

WiserReview supports rich snippets for product reviews. Your product pages can show star ratings in search, which improves discovery for individual listings. This is helpful for stores with many SKUs or high catalog volume.

5. Trust sales and widgets

Shopper Approved offers simple trust badges and star ratings. These work well for checkout pages and landing pages that need quick trust signals.

Trustpilot offers a wide range of trust boxes and public badges. Many shoppers recognize the Trustpilot logo instantly, which helps boost confidence.

WiserReview gives stores modern, flexible review widgets. You can show photo reviews, video reviews, long review walls, and compact badges. The styling is clean and fits well with e-commerce themes. Stores with strong visual products will benefit from this layout.

6. Customer support

Shopper Approved provides steady support that works well for small and mid-size stores. The system is simple, so you rarely need help after setup.

Trustpilot offers stronger account support for high-paying plans. This suits enterprise stores that need dedicated help and guidance.

WiserReview gives fast and responsive support. The team guides you through setup, automation, import steps, and design questions. This is helpful for stores that want a smooth onboarding experience without technical complexity.

Which one should you choose?

The clear choice depends on what your store needs most. Each platform solves a different problem. 

One focuses on speed, one focuses on reach, and one focuses on control and value. Use the points below to match the platform with your goal.

Choose Shopper Approved if

• You need fast review volume from real buyers.
• You want seller-rating stars to show in Google search and ads.
• You prefer a simple setup that runs on its own.
• You rely on paid traffic and need trust signals quickly.

Choose Trustpilot if

• You want strong visibility through a public review page.
• You need to reach across markets where Trustpilot is well known.
• You want a review credibility backed by a large community.
• You want your brand name to show up with reviews in search.

Choose WiserReview if

• You want more replies through email, SMS, and WhatsApp.
• You want photo and video reviews for better product proof.
• You want modern widgets that show reviews and fit your store design.
• You want a lower monthly cost with full features included.

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Wrap up

Shopper Approved, Trustpilot, and WiserReview each solve a different review need. 

Shopper Approved gives you fast, verified reviews that help your store show seller-rating stars in Google. 

Trustpilot gives you a wide reach, strong brand visibility, and a public profile that shoppers already know. WiserReview gives you higher reply rates, photo and video reviews, flexible widgets, and a lower monthly cost.

Your choice depends on what you want to improve first. Speed, reach, or control. Pick the tool that matches your budget, how your customers respond, and how much visibility you want in search.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.