3 min 
Many eCommerce brands will compare both Klaviyo and Yotpo, as they each have different yet effective ways to help you grow your eCommerce business.
Klaviyo is a full-service eCommerce marketing automation tool that excels at data-driven, personalized email and SMS marketing automation. In contrast, Yotpo provides practical ways for brands to collect customer reviews, create loyalty programmes, and reward customers for returning to buy again.
For this reason, many eCommerce store owners are confused about how these two platforms differ. The primary difference is in how each platform enables a brand to cultivate ongoing relationships with its customers.
This guide will simplify that comparison and help you choose the option that best meets your needs, ensuring you have neither wasted time nor money.
Quick comparison: Yotpo vs Klaviyo vs WiserReview
| Feature | WiserReview | Klaviyo | Yotpo |
|---|---|---|---|
| Best For | Review management & display | Email & SMS automation | eviews and loyalty programs |
| Starting Price | Start with the free plan, paid plans start at just $9/month | $30/month (150 Messages per month) | $15/month (50 orders) |
| Email Marketing | Integrates seamlessly | Advanced | Basic-to-moderate |
| Reviews & UGC | Advanced & AI-powered | Basic (Shopify only) | Advanced |
| Loyalty Programs | Integrates with tools | No | Built-in |
| Automation | Smart & effortless | Industry-leading | Moderate |
| Learning Curve | Easy | Moderate-to-steep | Moderate |
| Integration | High integration flexibility with any custom-built e-commerce site | 350 e-commerce and other platforms | Shopify, BigCommerce, Klaviyo, SMS, email tools |
Overview of the Platforms
When selecting the best application for your organisation, it is essential to know the purpose of each programme.
What is Klaviyo?
Klaviyo is a marketing automation platform and business-to-consumer (B2C) Customer Relationship Management (CRM) tool built specifically for e-commerce businesses.
The platform helps businesses create personalized email and SMS campaigns using customer data from various sources.
Pros - ◆ Deep data integration with eCommerce platforms
- ◆ Advanced Segmentation & Personalization
- ◆ Unified Email and SMS/WhatsApp
- ◆ Integrated AI assists
Cons - ◆ High and Complex Pricing
- ◆ Steep learning curve for beginners
- ◆ Platform Limitations
What is Yotpo?
Yotpo is an e-commerce marketing platform that helps businesses grow by getting customer-generated content – reviews, ratings, and photos – out there where it can do some good.
They’ve also got a suite of marketing tools, including email, SMS, and loyalty programs.
Pros - ◆ Offers a full suite of marketing tools
- ◆ Seamless integration with major e-commerce platforms
- ◆ Extensive Syndication
- ◆ Strong Customer Support
Cons - ◆ High cost for full feature access
- ◆ Customization Requires Expertise
- ◆ Steeper Learning Curve
What is WiserReview?
WiserReview is a robust review management platform that helps you collect, manage, and showcase customer reviews to boost trust and conversions.
The tool offers a single dashboard for managing reviews from platforms like Google and can be integrated with e-commerce platforms such as WooCommerce, BigCommerce, Shopify, and Wix.
The application has a fast, simple startup time, enabling users to see their reviews in just a few minutes.
Pros - ◆ Affordable and Transparent Pricing
- ◆ Easy and quick Setup
- ◆ Robust Review Collection Automation
- ◆ Rich Media Support (UGC)
- ◆ Strong and seamless Integrations
Cons - ◆ Free plan is limited
- ◆ Requires platform integration
- ◆ No offline review collection
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Core Features Comparison
Let’s break down how Klaviyo, Yotpo, and WiserReview handle the features that matter most to eCommerce businesses.
Customer reviews, UGC & social proof
Yotpo
Specializes in creating a comprehensive UGC and social proof ecosystem. It excels at collecting diverse content (text, photos, videos, Q&A) and strategically displaying it across the customer journey to drive conversions. It is a feature-rich, all-in-one solution for reviews, loyalty, and SMS, but often at a higher cost.
Klaviyo
Klaviyo’s strengths include advanced marketing automation, segmentation, and analytics.
They also use UGC to enhance personalisation in their email and SMS campaigns, rather than providing robust, native UGC management and display tools.
WiserReview
WiserReview is a budget-friendly, easy-to-use solution for smaller to medium-sized eCommerce businesses.
They offer all the basic capabilities you need to collect user-generated content, such as photos and video reviews, and they sync with Google; however, they are not as expensive as their larger competitors.
Loyalty & rewards programs
Yotpo
provides a full-featured, integrated framework that gives you access not only to your customers’ reviews but also to your company’s loyalty programs, referral networks, and SMS marketing functions, all under one roof.
Klaviyo
does not currently support loyalty programs but can effectively integrate with third-party loyalty applications (e.g., Smile.io) to create highly targeted, personalized email and SMS marketing automation campaigns.
WiserReview
It is a specialized, affordable review management application that collects and displays consumer-generated text, image, and video feedback for the social proof marketing cycle, but does not offer any loyalty rewards or referral program features.
Email marketing & automation
Yotpo
Assembles all marketing channels under one roof (commerce marketing suite), including Email and SMS, Reviews, and Loyalty Tools. It also offers seamless integration of these marketing tools to enhance overall customer satisfaction.
Klaviyo
It is a dedicated, best-in-class email and SMS marketing automation platform that excels in advanced segmentation, behavioral triggers, and deep data analytics. It treats review and loyalty data as inputs to its powerful communication engine.
WiserReview
Does not offer email marketing but integrates seamlessly with platforms like Klaviyo. The platform supports integrations with Klaviyo, Zapier, and other marketing tools, allowing you to use review data in your existing email workflows.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Pricing & value for money
Pricing varies significantly based on your business size and needs. Here’s what you can expect:
| Tier | Yotpo | Klaviyo | WiserReview |
|---|---|---|---|
| Free Plan | Yes (limited features, up to 100 monthly orders) | Yes (up to 250 contacts, 500 emails/month) | Yes (free basic plan available) |
| Entry Level | $79/month (for up to 500 monthly orders) | $20/month (for 251-500 contacts, 5,000 emails/month) | $9/ month (for up to 250 orders, all core features) |
| Mid Tier | $169/month (Pro plan, more orders/features) | $150/month (for 10,000 contacts) | $19/month (5000 invites/month) |
| Enterprise | Custom Pricing (Premium/Enterprise) | Custom pricing, Klaviyo One | Custom Pricing |
Wrap up
Well, Yotpo and Klaviyo are both good at helping you grow your business, but they do it in very different ways. For example, one focuses strongly on reviews and loyalty, while the other is much more about automating your email and SMS campaigns.
If you need something simple, affordable, and easy to use that lets you collect and showcase genuine customer reviews, then WiserReview is your best bet. It’s got all the basics without the high price tag or complexity.
Take your pick, choose the one that best fits what you’re trying to do. For most shops that want to get set up quickly and show off a bit of social proof with really clean review workflows, WiserReview is a sweet spot in terms of features and value.
Frequently asked questions
Yes! WiserReview integrates seamlessly with Klaviyo, allowing you to trigger email flows based on review submissions and include review data in your campaigns.
For small businesses that may add several modules, Yotpo's price tag may be pretty high to absorb.
WiserReview offers the most straightforward setup with minimal configuration. Klaviyo has a moderate learning curve, while Yotpo requires more time to configure across multiple modules.
No coding is required for basic features on any platform. WiserReview and Klaviyo offer no-code widget builders, while Yotpo may require developer assistance for custom implementations.
Yes, both WiserReview and Yotpo provide their users with the benefit of schema markup for publishing star ratings in Google search results. Klaviyo's review component (Shopify only) supports rich snippets.
Krunal
