WiserReview lets you translate review content, collect reviews in your customer’s language, and customise widget text for multi-language sites. This guide covers all three.
Review Translation (AI-Powered)
Translate your existing and incoming review content (review title and review text) into multiple languages using AI. Translation uses a credit-based system.
Purchase Translation Credits
Go to your WiserReview Dashboard and purchase an AI Review Translation Pack based on the number of reviews you need to translate.
How Credits Work
One review translated into one language uses one credit.
| Action | Credits Used | Example |
|---|---|---|
| 1 review → 1 language | 1 credit | Translate 1 review to French |
| 1 review → 2 languages | 2 credits | Translate 1 review to French + German |
| 100 reviews → 2 languages | 200 credits | Bulk translate to French + German |
Translate Existing Reviews
- Go to Manage Reviews → Translate.
- Choose the languages you want to translate into. You can select multiple languages.
- Click Translate to start the translation.
The AI translates both the review title and review text. Reviewer name, star rating, images, and videos stay as-is.
Auto-Translate New Reviews
Set up automatic translation so new reviews are translated as soon as they come in.
- Go to Forms → Customize.
- Navigate to the Language tab.
- Select the languages you want new reviews to be automatically translated into.
Note: Each new review uses credits per language selected. If you select 3 languages, each new review uses 3 credits.
Collect Reviews in Multiple Languages
If you receive orders from multiple countries, you can send review request emails in the customer’s language. This increases response rates and improves the customer experience.
Step 1: Create a Review Form for the Target Language
- Go to Forms → Create New Form.
- Set up the form with field labels and instructions in the target language.
Step 2: Add Language-Specific Email Template
- Go to Review Automation.
- Click Edit Email Template on the campaign you want to customize.
- Click Add Languages.
- Select the language you want to add.
- Click Clone from Default Email Template — this copies your existing content as a starting point.
Step 3: Edit the Translated Email
The cloned content will be auto-translated. Review and edit the translated email content as needed.
Step 4: Link the Language-Specific Review Form
Under the form selection in the email template, choose the review form you created in Step 1 for that language.
Note: Make sure the review form language matches the email template language.
Supported Campaign Types
You can set up language-specific email templates for all campaign types:
- First-time review request — initial email after purchase
- Reminder emails — follow-up if customer hasn’t left a review
- Media review request — request for photo/video reviews
- Incentive campaign — offer a reward for leaving a review
Widget Text Translation
This translates the widget interface text — labels like “Write a Review”, “Load more”, “Verified” — not the review content itself.
Single Language (Default)
By default, you can show your widget text in any one language from the dashboard.
- Go to Display Reviews → Widgets.
- Open the widget and go to Language settings.
- Choose the language. The widget text will auto-translate.
- Review the auto-translated text and correct if needed.
Multi-Language Sites (URL-Based)
If your site serves the same products in multiple languages using URL paths (e.g. site.com/en/, site.com/fr/, site.com/de/), you can show widget text in the correct language per page.
How it works:
- Keep your default widget text in your site’s default language (set in the dashboard).
- Add a translation script to your site’s
<head>or<body>tag for each additional language. - The script uses a variable named
wrTranslateLangCode_XXwhere XX is the language code.
Variable naming:
wrTranslateLangCode_en → English
wrTranslateLangCode_fr → French
wrTranslateLangCode_de → German
wrTranslateLangCode_es → Spanish
wrTranslateLangCode_ar → ArabicExample — Adding French translation:
Add this script in your site’s <head> or <body> tag:
<script>
var wrTranslateLangCode_fr = {
"glrytxt": "Photos et vidéos clients",
"srchrvwph": "Rechercher des avis",
"srtbytxt": "Trier par :",
"mstrcntxt": "Plus récent",
"hghrtngtxt": "Note la plus élevée",
"lwrtngtxt": "Note la plus basse",
"picfrstxt": "Photos d'abord",
"ldmrtxt": "Charger plus",
"hdrttltxt": "Avis clients",
"hdrrcmndtxt1": "Recommanderait",
"hdrwrttxt": "Écrire un avis",
"aigentabttl": "Sujets populaires",
"aigensmryttl": "Résumé des avis IA",
"flbckun": "Anonyme",
"vrfdtxt": "Vérifié",
"incntvtxt": "Incité",
"admnrplytxt": "Réponse du propriétaire",
"ppvrfdtxt": "Vérifié",
"ppincntvtxt": "Incité",
"emtytxt": "Soyez le premier à laisser un avis !",
"prdrvtbtxt": "Avis produit",
"shprvtbtxt": "Avis boutique"
};
</script>Translation String Reference
Complete list of widget text strings you can override:
| Key | Description | Default (English) |
|---|---|---|
glrytxt |
Gallery text | Customer photos & videos |
srchrvwph |
Search placeholder | Search reviews |
srtbytxt |
Sort by label | Sort by: |
mstrcntxt |
Most recent | Most Recent |
hghrtngtxt |
Highest rating | Highest Rating |
lwrtngtxt |
Lowest rating | Lowest Rating |
picfrstxt |
Pictures first | Pictures First |
ldmrtxt |
Load more button | Load more |
hdrttltxt |
Header title | Customer Reviews |
hdrrcmndtxt1 |
Recommend text | Would Recommend |
hdrwrttxt |
Write review button | Write a Review |
aigentabttl |
AI topics title | Popular topics |
aigensmryttl |
AI summary title | AI Review Summary |
flbckun |
Fallback username | Anonymous |
vrfdtxt |
Verified badge | Verified |
incntvtxt |
Incentivized badge | Incentivized |
admnrplytxt |
Owner reply label | Response from the owner |
ppvrfdtxt |
Popup verified | Verified |
ppincntvtxt |
Popup incentivized | Incentivized |
emtytxt |
Empty state message | Be the first customer to write a review and share your thoughts! |
prdrvtbtxt |
Product reviews tab | Product Reviews |
shprvtbtxt |
Shop reviews tab | Shop Reviews |
Script Generator Tool
Use our Widget Text Translation Script Generator to build your translation script. Select your language, enter translated text for each field, copy the generated script, and paste it in your site.