WiserReview is a review management platform. We also publish blog posts, comparison guides, and how-to articles on review, CRO, ecommerce, and social proof.
This page covers the values, ethics, and editorial rules behind our content. For details on how we test and score software, see our Software Review Methodology.
The review software space is full of noise. Generic listicles. Paid placements disguised as honest reviews. Feature dumps copied straight from vendor websites.
We publish because we want something better to exist. Content built on real testing and real experience, written by people who actually work in this industry.
When someone reads a WiserReview article, they should walk away with information they can trust and act on. That is the only bar we care about.
We do not publish information we cannot verify. If we mention a feature, we have tested it. If we quote a price, we have confirmed it on the vendor’s website. If we reference a statistic, we link to the source.
When something changes after we publish, we update the article. We do not leave stale information on the page and hope nobody notices.
Not every tool we review deserves a recommendation. Some are overpriced. Some have poor support. Some look great in a demo but fall apart in real use.
We say so.
This applies to our own product as well. In our WooCommerce review plugin comparison, we clearly mentioned that WiserReview’s free plan has limitations for scaling stores. In our testimonial software guide, we acknowledged areas where competitors do specific things better than we do.
If we only highlighted strengths and hid weaknesses, our content would be no different from a sales page.
We are not a neutral media publication. We are a software company that also publishes content.
We think that is actually an advantage. We understand this space from the inside. But it also means we owe you full transparency.
When our product appears in a comparison, we disclose that upfront. We never pretend our recommendations come from an independent third party. You deserve to know who is writing what you are reading and what their relationship is to the products being discussed.
We write for people trying to solve a real problem. Not for search engines, not for ad impressions. Not to hit a word count.
If a topic can be covered in 1,500 words, we do not stretch it to 4,000 because a longer article might rank better. Every section in our articles exists to help the reader. Nothing fills the space.
I, Krunal Vaghasiya, personally write or oversee every major piece of content on WiserReview. I founded WiserNotify in 2020, grew it to 10,000+ users, and built WiserReview as a dedicated review management platform. The perspectives in our content come from that direct, day-to-day experience.
When we bring in contributors, they are practitioners with real expertise in ecommerce, WordPress development, review strategy, or conversion optimization. We do not publish content from generalists who write about 50 different industries and have no connection to the subject.
We do not use affiliate links. Never have, never will.
No link on this site earns us a commission. When we link to a tool, it is because we think it is worth your attention, not because someone is paying us to send you there.
We do not accept payment from vendors to be featured, reviewed, or ranked. Every tool in our content earned its place through testing and merit. That is it.
We do not use AI to generate reviews, opinions, or product evaluations. Our testing, conclusions, and recommendations come from hands-on human experience.
We do use AI to assist with structuring outlines, refining language, and catching errors. But the core research and final judgment always come from our team. We will never publish a review where the credited author has not actually used the product.
We take accuracy seriously, but we are not perfect. Software changes, pricing shifts, features get added or removed, and companies get acquired.
When we get something wrong or information becomes outdated, we fix it.
If you spot an error, email us at krunal@wiserreview.com. We will review it and update the article.
When we revise a published article, we note the update date so readers know. For major changes, we explain what changed and why. We do not silently edit articles to cover up mistakes. We correct transparently.
This list is short, but it is non-negotiable.
Questions about our editorial process? Want to suggest a correction or a tool we should cover?
Email: krunal@wiserreview.com
I read every message personally.
— Krunal Vaghasiya, Founder, WiserReview