Learn how to collect and add testimonials to Shopify store. A simple way to gather real customer feedback and display it to build trust and increase sales.
Many Shopify stores struggle with the same hidden problem: visitors browse products but hesitate to buy.
Even with good design and pricing, shoppers need reassurance before spending money. When there is no visible proof from real customers, doubt takes over.
Testimonials solve this by building trust, reducing uncertainty, and encouraging shoppers to complete their purchase.
Why add testimonials to Shopify?
Shopify is built for ecommerce, and testimonials directly support buying decisions.
Testimonials act as powerful trust signals for first-time visitors
Stores that show reviews and testimonials can increase conversions by up to 34 percent
93 percent of shoppers say reviews influence their purchase decisions
Social proof reduces cart abandonment by reassuring buyers at key moments
Because Shopify shoppers are often comparison shopping, testimonials help your store stand out and feel safer to buy from.
You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.
Embed testimonials on Shopify
After generating your WiserReview embed code, follow these Shopify-specific steps:
Log in to your Shopify admin
Go to Online Store and click Themes
Click Customize or Edit code depending on placement
Paste the JavaScript embed code, iframe, or URL from WiserReview into a Custom Liquid section, theme file, or page editor
Save changes and preview your store
You can also add the embed code to product pages, custom sections, or homepage blocks depending on your theme setup.
Best places to show testimonials on Shopify
Strategic placement ensures testimonials support purchase decisions throughout the store.
Product pages
Product pages are the most important conversion points. Testimonials placed near product descriptions or buy buttons reassure shoppers that others purchased and were satisfied. This reduces perceived risk and helps buyers feel confident about product quality and reliability.
Homepage sections
Homepage testimonials build instant trust for new visitors. When shoppers land on your store for the first time, seeing real customer feedback signals that your brand is legitimate. This encourages visitors to explore products instead of leaving immediately.
Cart and checkout pages
Cart abandonment often happens due to last-minute doubt. Testimonials placed on cart or checkout pages reinforce trust right before payment. Even short quotes or star ratings can reassure shoppers that completing the purchase is the right choice.
Collection pages
Collection pages help shoppers compare multiple products. Testimonials placed within or below collections guide decision-making and validate product value. This is especially useful for stores selling higher-priced or specialised products.
All your testimonials in one place
Collect reviews, manage every response, and display them where they matter most.
Shopify gives you the tools to sell, but testimonials give shoppers confidence to buy.
By embedding WiserReview testimonials across product pages, collections, and checkout flows, you reduce hesitation and increase conversions.
Start placing testimonials strategically and let customer experiences drive more sales for your Shopify store.
Frequently asked questions
Yes. Testimonials build trust and directly support purchasing decisions.
No. Properly embedded testimonials load efficiently and do not affect performance.
Three to five relevant testimonials usually perform best.
Yes. Showing social proof near checkout reduces last-minute hesitation.
Absolutely. Even a small number of testimonials can significantly improve trust.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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