Squarespace websites are known for clean layouts and strong visuals, but design alone does not convince visitors to take action.
People still look for proof before booking, buying, or subscribing. Without reviews, even premium-looking Squarespace sites lose trust.
Reviews solve this by showing real customer experiences at the moment decisions are made. With WiserReview, you can add reviews to Squarespace pages without breaking design balance or slowing performance.
Why add reviews on Squarespace?
Squarespace users focus on brand image and storytelling. Reviews are strengthened by adding credibility.
1. Increase conversions on Squarespace pages
Squarespace is widely used for service sites, portfolios, and ecommerce stores. Reviews near CTAs reduce hesitation.
Statistics and insight:
- Pages with reviews convert up to 36% better.
- 93% of users say reviews influence purchase decisions.
- Trust signals increase time spent on Squarespace pages.
Use case: Add a WiserReview slider below your contact form, booking button, or product description to build confidence before action.
2. Build trust without disrupting design
Squarespace themes rely on spacing, typography, and visuals. WiserReview widgets can be styled to match your theme.
Statistics and insight:
- Consistent design improves perceived professionalism by 20%.
- Styled testimonials feel more authentic.
- Clean layouts increase user trust.
Use case: Customize review fonts and colors to match your Squarespace global styles so reviews feel native.
3. Support premium pricing with social proof
Many Squarespace sites sell high value services or products. Reviews justify pricing by showing outcomes.
Statistics and insight:
- Social proof reduces price objections.
- Outcome based reviews support higher pricing.
- Video testimonials increase perceived value.
Use case: Embed reviews that mention results, experience, or transformation near pricing sections.
How to add reviews on Squarespace
Adding review widgets to your online store is fast and requires no code.
First, sign up for a WiserReview account.
Next, follow the steps below to show clean, high-converting reviews on your store.
Start by importing your existing reviews via a direct integration or CSV import.
If you do not yet have reviews, you can start collecting them with WiserReview automations.
After that, go to the Widgets section. You will see multiple product review widgets designed to build trust and help visitors make decisions.
For this example, we chose the product review section. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your store.
Here is how the product review section looks on the MyMunche website.
This is only the display side. WiserReview also helps you manage reviews with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.
You can explore the platform further or book a demo to learn how to collect more reviews and show them where they matter most, based on our four years of experience working with over 1,100 brands.
How to embed reviews on Squarespace
After creating your WiserReview widget, follow these Squarespace specific steps:
- Log in to your Squarespace dashboard.
- Open the site editor.
- Navigate to the page where you want reviews.
- Click Add Block.
- Select Code and choose Embed Data.
- Paste the WiserReview embed code.
- Adjust block width and spacing.
- Save and publish.
For site wide widgets:
- Add the embed code to a footer block.
- Enable it across all pages if needed.
Best practices for showcasing reviews on Squarespace
Squarespace works best with clean and intentional layouts.
1. Place reviews near key decision sections
Visitors decide quickly.
Place reviews:
- Near contact or booking blocks
- Below service descriptions
- Before pricing sections
2. Use curated, High quality reviews
Avoid clutter.
Use:
- Short testimonials
- Clear outcomes
- Star ratings or names
3. Optimize reviews for mobile views
Most Squarespace traffic is mobile.
Use:
- Sliders instead of grids
- Short text reviews
- Proper spacing
3 Common mistakes to avoid when adding reviews to Squarespace
Mistakes can reduce trust.
1. Overloading pages with too many reviews
This disrupts design flow.
Solution: Use one focused widget per page.
2. Ignoring theme alignment
Off-style widgets look embedded.
Solution: Match fonts and colors with Squarespace styles.
3. Showing generic testimonials
Generic reviews feel reused.
Solution: Tag reviews and show page-specific feedback.
All your reviews in one place
Collect reviews, manage every response, and display them on your Squarespace site.
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Wrap-Up
Squarespace websites perform best when a strong design is backed by trust.
Reviews provide that trust by showing real customer experiences. With WiserReview, you can add clean, fast, and beautifully styled reviews to your Squarespace site without complexity.
Start using WiserReview to turn your Squarespace pages into trust-driven conversion assets.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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