ClickFunnels pages are built to sell, but even the best funnel structure fails if visitors do not trust the offer. Cold traffic especially looks for proof before opting in, booking a call, or buying. Without reviews, funnels leak conversions at every step.
Reviews solve this by validating your promise at the exact decision moment.
With WiserReview, you can add customer reviews to ClickFunnels pages without breaking funnel flow or page speed.
Why add reviews on ClickFunnels?
ClickFunnels is designed for conversions, and reviews directly amplify funnel performance.
1. Increase funnel conversion rates
ClickFunnels pages guide users through opt-ins, sales pages, and order forms. Reviews placed at friction points reduce hesitation.
Statistics and insight:
Funnels with social proof convert up to 38% better.
93% of buyers say reviews influence purchasing decisions.
Trust signals reduce drop-offs on sales pages.
Use case: Add a WiserReview carousel below your headline or near the order button to reinforce belief before purchase.
2. Reduce checkout and order form abandonment
Many ClickFunnels users lose sales at the order form stage due to trust gaps.
Statistics and insight:
Trust concerns are a top reason for checkout abandonment.
Testimonials near payment sections increase completion rates.
Social proof reassures first-time buyers.
Use case: Embed a compact review widget beside the order form showing verified customer feedback.
3. Build authority across funnel steps
ClickFunnels funnels often span multiple pages. Reviews help maintain trust throughout the journey.
Next, follow the steps below to show clean, high-converting reviews on your site.
Start by importing your existing reviews via a direct integration or CSV import.
If you do not yet have reviews, you can start collecting them with WiserReview automations.
After that, go to the Widgets section. You will see multiple review widgets built to build trust and help visitors decide.
For this example, we chose the Carousel widget. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.
Here is how the Wall of Love looks on the MyMunche website.
You can explore the platform further or book a demo to learn how to collect more reviews and show them where they matter most, based on our four years of experience working with over 1,100 brands.
How to embed reviews on ClickFunnels
After creating your WiserReview widget, follow these ClickFunnels specific steps:
Log in to your ClickFunnels dashboard.
Open the funnel where you want to add reviews.
Select the funnel step page.
Click Edit Page.
Add a Custom JS/HTML element or Custom Code block.
Paste the WiserReview embed code.
Adjust spacing and alignment.
Save and preview the page.
For funnel-wide usage:
Add review widgets to multiple funnel steps.
Customize placement based on funnel goal.
Best practices for showcasing reviews on ClickFunnels
ClickFunnels funnels convert best when trust is reinforced strategically.
1. Place reviews before major commitments
Visitors hesitate before committing.
Place reviews:
Before opt-in forms
Above order buttons
Near upsell offers
2. Match reviews to funnel intent
Each funnel step has a different goal.
Use WiserReview tags to:
Show opt-in related feedback on lead pages
Show purchase results on sales pages
Show satisfaction reviews on upsells
3. Use short, Conversion focused testimonials
Long reviews slow funnel flow.
Use:
One to two sentence testimonials
Clear outcomes
Star ratings or names
3 Common mistakes to avoid when adding reviews to ClickFunnels
Funnels lose efficiency when reviews are misused.
1. Placing reviews too late in the funnel
Users may already have dropped off.
Solution: Introduce reviews early and reinforce them later.
2. Using generic testimonials across all steps
Generic proof feels staged.
Solution: Use step-specific reviews using tags.
3. Overloading pages with testimonials
Too much proof causes distraction.
Solution: Use one focused widget per funnel step.
All your reviews in one place
Collect reviews, manage every response, and display them on your ClickFunnels site.
ClickFunnels funnels convert when trust meets urgency. Reviews provide the proof visitors need to move forward with confidence.
With WiserReview, you can add fast, clean, and targeted reviews across your funnels without hurting performance.
Start using WiserReview to turn your ClickFunnels funnels into high trust conversion machines.
Frequently asked questions
Yes. You can embed reviews on any funnel step using custom code blocks.
No. Widgets load asynchronously and remain lightweight.
Yes. Use tags and multiple widgets for each step.
No. You only copy and paste the embed code.
Yes. All review updates happen inside the WiserReview dashboard.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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