How to display testimonials on Ecwid for free

Ecwid makes it easy to sell products across websites, social media, and marketplaces, but multi-channel selling still faces one challenge: trust.

Shoppers often discover your store for the first time and hesitate before buying. When they do not see proof from real customers, doubt increases.

Testimonials solve this by reassuring shoppers that your store is reliable and your products deliver value.

Why add testimonials to Ecwid?

Ecwid is designed for flexible ecommerce, and testimonials directly influence buying confidence.

Testimonials build trust for first-time shoppers across channels
Stores with testimonials can increase conversions by up to 34 percent
93 percent of online shoppers say reviews influence their purchase decisions
Social proof reduces hesitation on product and checkout pages

Because Ecwid stores are embedded across multiple platforms, testimonials help maintain credibility everywhere your store appears.

How to add testimonials to Ecwid

Adding testimonial widgets to your website or online store is fast and requires no code.

First, sign up for a WiserReview account.

Next, follow the steps below to show a clean, high-converting testimonial on your site.

Start by importing your existing testimonial via a direct integration or CSV import.

If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.

Review integration

After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.

For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.

Carousel video

You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.

Here is how the Wall of Love looks on the MyMunche website.

My Munche Testimonial Example

This is another testimonial nudge example from Fundamental Skincare:

Fundamental skincare testimonial example

This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.

You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.

Embed testimonials on Ecwid

After generating your WiserReview embed code, follow these Ecwid-specific steps:

Log in to your Ecwid admin dashboard
Go to Website or Instant Site settings
Open the page where you want testimonials to appear
Add an HTML or Custom Code section
Paste the JavaScript embed code, iframe, or URL from WiserReview
Save changes and publish your site

You can also embed testimonials on external websites where your Ecwid store is installed.

Best places to show testimonials on Ecwid

Strategic placement ensures testimonials support shoppers throughout the buying journey.

Product pages

Product pages are critical conversion points.

Testimonials placed near product descriptions or buy buttons reassure shoppers that others purchased and were satisfied.

This reduces perceived risk and increases purchase confidence.

Homepage sections

Homepage testimonials build immediate trust for new visitors.

When shoppers land on your store for the first time, seeing real customer feedback signals legitimacy and encourages deeper browsing.

Cart and checkout pages

Many shoppers abandon carts due to last-minute doubt.

Testimonials placed near cart summaries or checkout buttons reassure buyers right before payment, reducing abandonment and increasing completed orders.

Embedded store locations

Ecwid stores often appear on blogs, business websites, or landing pages.

Testimonials placed near embedded stores ensure trust is carried across every platform where customers encounter your products.

All your testimonials in one place

Collect testimonials, manage every response, and display them on your Ecwid site.

Start Free

Wrap up

Ecwid helps you sell everywhere, but testimonials help you sell with confidence.

By embedding WiserReview testimonials across product pages, checkout flows, and embedded store locations, you reduce doubt and increase conversions.

Start adding testimonials today and let real customer experiences drive more Ecwid sales.

Frequently asked questions

Do testimonials increase sales on Ecwid stores?

Yes. Testimonials strongly influence buying decisions and reduce hesitation.

Will testimonials slow down my Ecwid store?

No. Properly embedded testimonials load efficiently and do not affect performance.

How many testimonials should I show on Ecwid product pages?

Can testimonials be reused across multiple Ecwid stores or sites?

Are testimonials useful for new Ecwid stores?

Absolutely. Even a few testimonials significantly improve trust and conversions.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.

How to display testimonials on Ecwid for free

Why add testimonials to Ecwid?