How to add Google reviews to an Ecwid store (2026 guide)

Most guides for adding Google reviews to Ecwid skip the one thing that makes Ecwid different from every other ecommerce platform.

They tell you to “paste embed code into your store” without asking the question that actually matters: where does your Ecwid store live?

Your Ecwid store can sit inside a WordPress blog, a Wix site, a Squarespace page, or run as a standalone Instant Site. Each setup needs a different approach.

I’ll show you the exact steps for each one.

Also check: 82 Google review statistics that prove social proof drives sales

The Ecwid quirk that changes everything

Ecwid was bought by Lightspeed in 2021 and is now officially “Lightspeed eCom (E-Series)”.

But it’s still an embedded commerce layer, not a full website builder. That distinction matters for reviews.

Three Ecwid setups dominate:

1. Ecwid Instant Site: standalone storefront on yourstore.ecwid.com or a custom domain.
2. Ecwid embedded on a parent site: WordPress, Wix, Squarespace, or another builder.
3. Ecwid Buy Button: single product or buy-now button on any page.

Where you embed Google reviews depends entirely on which one you’re running. Embed in the wrong layer and reviews won’t show, will break the parent site, or display twice.

Which method to use based on your Ecwid setup

Quick decision table:

Step 1: Get a Google reviews embed code

Every Ecwid setup needs the same starting point: an embed code from a Google reviews widget tool.

I’ll use WiserReview here because the free plan includes schema markup.

Sign up, then open your dashboard. Scroll down to find the import section.

Click Visit Import Reviews Section. You’ll see a list of integration sources.

Pick Google. Sign in to your Google Business Profile and authorize the connection. Reviews import within seconds.

Next, head to the Widgets section and pick a layout that fits Ecwid’s storefront width (usually 1000-1200px max):

For an Ecwid store, the layouts that work best:

• Carousel: rotating reviews. Best for product pages next to the Add to Bag button.
• Star badge with count: small trust signal. Best for the storefront header.
• Compact list (3-5 reviews): stacked under product descriptions.
• Wall of Love: dedicated social proof section. Best for an “About” or “Reviews” page.

Apply a filter so you’re not showing only 5-star reviews. Northwestern’s research found buying intent peaks at 4.0 to 4.7 stars, not 5.0. A mix feels more real.

Once your widget looks right, click Install in the top-left corner. Copy the JavaScript snippet from the code box.

That snippet is what you’ll paste into Ecwid. The next steps depend on your setup.

Set up A: Standalone Ecwid Instant Site

If your store runs on yourstore.ecwid.com (or a custom domain pointing to Ecwid Instant Site), this is your path. Ecwid Instant Site has a dedicated HTML section type, so you don’t need to fight a theme.

Full method:

1. In your Ecwid control panel, click Website in the left sidebar.
2. Click Edit Site to open the Instant Site builder.
3. Scroll to where you want reviews to appear (after the hero, after a featured products section, etc.).
4. Hover over a section divider until you see the + Add Section button. Click it.
5. From the section type menu, scroll down and pick HTML (sometimes labeled Embed Code).
6. Paste your widget embed code into the HTML field.
7. Adjust the section padding from the right-side panel if needed (default top/bottom padding is 60px).
8. Click Save, then Publish at the top right of the builder.

Open your live storefront in a new tab to confirm the widget renders. If it doesn’t appear, open your browser console (right-click → Inspect → Console) and check for blocked-script errors.

One Instant Site limit: you can’t change widget position independently for mobile vs desktop. Test both views by clicking the device-toggle icon at the top of the builder before publishing.

Setup B: Ecwid embedded in WordPress, Wix, or Squarespace

This is the most common Ecwid setup. Your Ecwid store is an iframe (or JavaScript embed) sitting inside a page you control through another builder.

Critical: Google reviews go in the parent site, not inside the Ecwid embed. The Ecwid iframe is sandboxed, so scripts pasted inside often fail silently or break the storefront layout. Reviews pasted in the parent site display reliably and inherit the parent theme’s styling.

Each parent platform has its own steps.

Method for WordPress

WordPress is the most common Ecwid host. You’ll usually have Ecwid running through the official Ecwid Shopping Cart plugin (formerly Ecwid Ecommerce Shopping Cart), which adds the storefront via a shortcode like [ecwid widgets="productbrowser"] or a Gutenberg block.

The right way to add Google reviews depends on which editor you’re using.

If you’re on Gutenberg (block editor):

1. Open the page that contains your Ecwid block (usually the Shop, Store, or Products page).
2. Click the + (Add Block) button above or below the Ecwid block, depending on where you want reviews.
3. Search for Custom HTML and add it.
4. Paste your widget embed code into the Custom HTML block.
5. Click Preview to confirm reviews render around your storefront.
6. Click Update to publish.

If you’re on Elementor:

1. Open the page in Elementor.
2. From the left panel, drag the HTML widget to where you want reviews to appear.
3. Paste your widget embed code into the HTML code field.
4. Click Update at the bottom-left.

If you’re on Divi or another builder:

1. Add a Code module (Divi) or HTML module (most other builders) next to the Ecwid module.
2. Paste your widget embed code.
3. Save the layout.

For sitewide trust signals (footer or sidebar):

1. Go to Appearance → Widgets in WordPress admin.
2. Add a Custom HTML widget to your Footer or Sidebar area.
3. Paste a small star-badge widget code (not the full Wall of Love, since that’s too tall for these spots).
4. Click Save.

The badge will now show on every page including the Ecwid storefront page.

Method for Wix

Wix users typically run Ecwid through the Ecwid Ecommerce Shopping Cart app from the Wix App Market. The store appears as an embedded element on a page.

To add Google reviews on Wix:

1. Open your site in the Wix Editor.
2. Click Add Elements (+) on the left sidebar.
3. Scroll to Embed Code and click it.
4. Pick Embed HTML (for inline placement) or Popular Embeds → Custom Code.
5. Drag the HTML element onto the page, near your Ecwid store.
6. Click the element, then click Enter Code.
7. Paste your widget embed code into the box.
8. Click Update.
9. Drag the element to position it above or below the Ecwid embed.
10. Click Publish at the top right.

For Wix Studio or Wix Editor X users:

1. Open the Inspector panel (right-side panel).
2. Add a new Custom Element or HTML iframe.
3. Paste your widget code in the HTML editor.
4. Use the Layouter to position it next to your Ecwid block.
5. Publish.

Wix’s HTML embed loads inside its own iframe, so make sure your widget tool’s domain is allowed in your Wix site’s content settings (Settings → Advanced → Custom Code).

Method for Squarespace

Squarespace users run Ecwid as a Code Block or through Ecwid’s official Squarespace integration. The exact menu varies between Squarespace 7.0 and 7.1.

For Squarespace 7.1 (most current users):

1. Open the page that contains your Ecwid store in the Squarespace editor.
2. Hover over the area where you want reviews. Click the + Add Block icon that appears.
3. From the block menu, pick Code (under the “More” section).
4. Paste your widget embed code into the Code Block editor.
5. Make sure Display Source is set to HTML (not Markdown).
6. Click Apply.
7. Drag the block to position it above or below your Ecwid Code Block.
8. Click Save in the top-left corner.

For Squarespace 7.0:

1. Open the page in the editor.
2. Click the insert point where you want the widget.
3. From the dropdown, pick + → Code.
4. Paste your widget code and click Save.
5. Save the page.

For sitewide placement (Squarespace footer):

1. Click any page, then click the footer area.
2. Add a Code block to the footer section.
3. Paste a star-badge widget.
4. Save.

The star badge now shows in the footer on every page, including your Ecwid store page.

Reviews now show up around your Ecwid storefront on all three platforms. Visitors see proof, then click into the store to buy.

Want a Google reviews widget that works with any Ecwid setup?

WiserReview gives you one embed code that drops into Instant Site or any parent site (WordPress, Wix, Squarespace). Schema markup, auto-sync, free plan with 100 imports/month.

Start Free →

Setup C: Adding reviews to specific Ecwid product pages

If you want reviews on individual product pages (not just the storefront), use the product description HTML toggle. This works across all Ecwid setups (Instant Site, WordPress, Wix, Squarespace).

Full method:

1. In your Ecwid control panel, click Catalog in the left sidebar.
2. Click Products.
3. Open the product you want to add reviews to.
4. Scroll down to the Description field.
5. Click the <> (HTML) toggle at the top-right of the description editor. This switches the field from rich-text mode to raw HTML mode.
6. Scroll to the bottom of the existing description HTML (or paste at the top if you want reviews to appear above the description text).
7. Paste your widget embed code.
8. Click the <> toggle again to switch back to rich-text view and confirm the embed shows as a placeholder block.
9. Click Save at the top-right.

The widget now displays below the product description on that product page.

Trade-offs to know:

• You do this per product. Ecwid has no bulk-edit for HTML in descriptions.
• The widget shows reviews about your business, not the specific product. Google Business Profile reviews aren’t product-specific.
• For most stores, one storefront-level widget (Setup A or B) beats per-product widgets.

The exception: if your reviews mention specific products by name, per-product placement converts better than a generic storefront widget.

What about the Ecwid App Market?

Search “Google reviews” in Ecwid’s App Market and you’ll find 8-12 apps. Almost none actually pull Google reviews. They’re misnamed.

What’s actually in the App Market:

• First-party review apps (TargetBay, Lipscore, and others). These collect new reviews from your customers. They don’t display Google reviews.
• Review request automation (Reputon and others). These send post-purchase emails asking for reviews, sometimes pointing to Google.
• Real Google Reviews integrations. Rare, often broken, mostly depend on the deprecated My Business API or paid Places API access.

For native Google reviews display on Ecwid in 2026, skip the App Market. Use a third-party widget tool with its own Google Business Profile connection.

The free fallback: Google Maps iframe

If you don’t want to pay for a widget tool, Google Maps gives you a free embed showing your business location with a star rating overlay.

Steps:

1. Open Google Maps and search your business name.
2. Click your business listing.
3. Click Share, then the Embed a map tab.
4. Click Copy HTML.
5. Paste the iframe code into Ecwid’s HTML section (Setup A) or your parent site (Setup B).

What you get: a map with your pin and aggregate star rating. Visitors who click are taken to your Google Business Profile.

What you don’t get: reviews on your own page, schema markup, filtering, or new-review auto-updates.

Use this if you’re a local business where the map adds value (cafe, salon, repair shop). Skip it if you’re ecommerce-only and a map is irrelevant.

Where Ecwid stores convert best with Google reviews

Placement that lifts conversions depends on the type of Ecwid store you run.

For local services that take orders online (cafes, florists, repair shops):

• Star badge in the storefront header.
• Two short reviews in the homepage hero.
• Map iframe in the footer.

For maker and craft stores (often Ecwid-on-WordPress):

• Wall of Love widget on the “About” page.
• Two reviews next to the Add to Bag on best-sellers.
• Star badge in the parent WordPress footer.

For service businesses with online booking (consultants, photographers, instructors):

• Wall of Love near the booking form.
• Aggregate star rating above every CTA button.
• Featured reviews on a dedicated testimonials page.

The pattern: put reviews where the buying decision happens.

Real Google review widget examples

Three live examples. None are massive brands, all are real small businesses similar to typical Ecwid stores.

1. Hotel Tashi Delek

4.4 stars from 1,458 reviews displayed prominently. The volume number does the heavy lifting. New visitors scan the count first.

What to copy: lead with the aggregate stat. If you have 1,000+ reviews, that number alone is your strongest social proof.

2. PerfectGift

PerfectGift includes a “Write a review” button on the same widget. This turns existing visitors into reviewers, keeping the widget fresh.

What to copy: add a review-collection CTA to your widget. New reviews come from existing customers who land on the page from email or repeat visits.

3. WiserReview Wall of Love

The Wall of Love has filter tabs by category (Pricing, Support, Features). Visitors with specific concerns can find the reviews that address them.

What to copy: if you have 50+ reviews, add filter tabs. A visitor worried about shipping speed wants shipping reviews, not packaging reviews.

Mistakes that break Ecwid storefronts

Pasting widgets inside the Ecwid iframe: Reviews pasted inside the embed often fail silently because the iframe is sandboxed. Always paste in the parent site (Setup B).

Theme inheritance fights: Ecwid Instant Site has a fixed theme stack. A widget designed for a different color scheme will look out of place. Pick a widget tool that lets you customize colors and fonts to match.

Mixing Google reviews with Ecwid’s native product review system: If you turn on Ecwid’s built-in product reviews AND embed Google reviews on the same page, visitors see two widgets and your aggregate rating gets confused. Pick one per product page.

Skipping mobile testing: Ecwid’s mobile preview is approximate. Check the live mobile view on an actual phone after publishing.

No schema markup: A widget that shows stars but doesn’t output Product or AggregateRating JSON-LD won’t earn star-rating rich snippets in Google search. Verify your tool outputs schema before going live.

How to get more Google reviews for your Ecwid store

A store with 8 great reviews converts better than one with 80 mediocre ones. But you still need a base level. Three Ecwid-specific ways to grow yours:

1. Customize the order confirmation page: Ecwid lets you edit the order confirmation page text under Settings → General → Cart. Add a line like “Loved your order? Leave us a Google review” with a direct Google review link after the order summary.
2. Edit the post-delivery email: Open Marketing → Customer Notifications. Edit the Order Shipped or Order Completed email. Add a review request that sends 3-7 days after delivery for the highest response rate.
3. Qualify for Google Seller Ratings: Once you have 100+ reviews, Google Seller Ratings shows your aggregate star rating in Google Ads, lifting CTR by 10-20%.

Free Google reviews widget that fits any Ecwid store

100 review imports per month free. Schema markup, mobile-responsive, works in Instant Site or any parent site. No credit card needed.

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The bottom line

Adding Google reviews to Ecwid isn’t a one-size walkthrough. Where your Ecwid store lives determines where your reviews should go.

Standalone Instant Site? Use the HTML section inside the builder.

Ecwid embedded in WordPress, Wix, or Squarespace? Put reviews in the parent site, never inside the Ecwid frame. Each platform has its own block or code module for HTML embeds.

Want reviews on specific products? Use the product Description HTML toggle, but only for products with product-specific reviews.

Skip the Ecwid App Market for Google reviews specifically. It’s built for first-party review collection, not Google reviews display.

For broader Ecwid review options, see our guide on collecting reviews on Ecwid from every source or our roundup of the best social proof tools for ecommerce.