How to add customer product reviews to BigCommerce (2026)
Learn how to add customer product reviews to BigCommerce. A simple way to collect, manage, and display real reviews that build trust and increase sales.
Next, follow the steps below to show clean, high-converting reviews on your store.
Start by importing your existing reviews via a direct integration or CSV import.
If you do not yet have reviews, you can start collecting them with WiserReview automations.
After that, go to the Widgets section. You will see multiple product review widgets designed to build trust and help visitors make decisions.
For this example, we chose the product review section. You can customize it to match your brand colors and layout. Once everything looks right, click Install.
You will then see the JavaScript, iframe, and URL options for embedding the widget on your store.
Here is how the product review section looks on the MyMunche website.
You can explore the platform further or book a demo to learn how to collect more reviews and show them where they matter most, based on our four years of experience working with over 1,100 brands.
How to embed reviews on BigCommerce
After generating your WiserReview widget code, follow these BigCommerce specific steps:
Log in to your BigCommerce admin dashboard.
Go to Storefront and select Web Pages or Theme Files depending on placement.
For product pages, open the product template in your active theme.
Add an HTML block or paste the embed code in the desired section.
Paste the WiserReview embed code.
Save changes and clear cache if required.
Preview the storefront on desktop and mobile.
For site wide widgets:
Add the embed code to footer or global sections.
Control visibility across product, category, and CMS pages.
Best practices for showcasing reviews on BigCommerce
BigCommerce stores benefit from structured and intentional review placement.
1. Show product specific reviews only
Mixing reviews across products reduces clarity and trust.
Use WiserReview tags to:
Match reviews to product SKUs
Display only relevant feedback per product
2. Prioritize reviews above the fold
BigCommerce shoppers decide quickly.
Place:
Star ratings near product titles
Review counts near prices
This builds confidence before scrolling.
3. Use media reviews for high value products
Images and videos increase buyer confidence.
Use media reviews to:
Show real product usage
Reduce returns
Support premium pricing
3 Common mistakes to avoid when adding reviews to BigCommerce
Avoid these BigCommerce-specific mistakes.
1. Hard-coding reviews into theme files
This makes updates difficult.
Solution: Use embed widgets or HTML blocks for flexibility.
2. Displaying unfiltered reviews across the store
Irrelevant reviews confuse buyers.
Solution: Use product-level tags and widgets.
3. Ignoring mobile review layouts
Most BigCommerce traffic is mobile.
Solution: Use sliders and compact widgets optimized for small screens.
All your reviews in one place
Collect reviews, manage every response, and display them on your BigCommerce store.
BigCommerce stores scale best when performance is backed by trust.
Reviews give shoppers the confidence they need to complete purchases without hesitation.
With WiserReview, you can automate review collection and display fast, clean, and relevant reviews across your BigCommerce store.
Start using WiserReview to turn your BigCommerce store into a trust-driven growth engine.
Frequently asked questions
Yes. WiserReview works with all BigCommerce themes using embed code.
No. Widgets load asynchronously and remain lightweight.
Yes. Tag reviews by product and display them dynamically.
Yes. Review schema improves visibility and click through rates.
Yes. All review management happens inside the WiserReview dashboard.
Article by
Krunal
Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.
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