How to collect and add testimonials to Landing Pages

Landing pages are designed for one goal: conversion.

Yet many landing pages fail not because of design or copy, but because visitors do not trust the offer.

People hesitate before filling out forms or clicking buy buttons when they lack proof.

Testimonials solve this by showing real results from real users, reducing friction at the exact moment decisions are made.

Why add testimonials to landing pages?

Landing pages rely heavily on persuasion and timing, which makes testimonials essential.

Testimonials build instant trust for first-time visitors
Landing pages with testimonials can increase conversions by up to 34 percent
92 percent of users read testimonials before taking action online
Social proof reduces hesitation around form submissions and purchases

Because landing pages focus on a single action, testimonials directly support that action when placed strategically.

How to add testimonials to landing pages

Adding testimonial widgets to your website or online store is fast and requires no code.

First, sign up for a WiserReview account.

Next, follow the steps below to show a clean, high-converting testimonial on your site.

Start by importing your existing testimonial via a direct integration or CSV import.

If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.

Review integration

After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.

For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.

Carousel video

You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.

Here is how the Wall of Love looks on the MyMunche website.

My Munche Testimonial Example

This is another testimonial nudge example from Fundamental Skincare:

Fundamental skincare testimonial example

This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.

You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.

Embed testimonials on landing pages

After generating your WiserReview embed code, follow these general landing-page steps:

Open your landing page editor or builder
Navigate to the section where testimonials should appear
Add an HTML, Embed, or Custom Code block
Paste the JavaScript embed code, iframe, or URL from WiserReview
Save and publish the page

These steps work across most landing page builders and custom websites.

Best places to show testimonials on landing pages

Placement determines whether testimonials support or distract from conversions.

Above the fold

Visitors decide within seconds whether to stay or leave. Testimonials placed near the top of the page immediately establish credibility.

This reassures visitors that the offer is legitimate and worth their attention, reducing bounce rates.

Near the primary call to action

Placing testimonials just before or after the main call to action reduces last-minute hesitation.

When visitors see proof right before clicking or submitting a form, they feel more confident taking the next step.

Form sections

Forms naturally create friction. Testimonials placed beside or below forms reassure visitors that others have taken the same action successfully.

This reduces anxiety around sharing personal or business information.

Pricing or offer sections

If pricing is involved, testimonials help justify value.

Feedback that highlights outcomes reframes cost as an investment, making decisions feel safer and more logical.

All your testimonials in one place

Collect testimonials, manage every response, and display them on your Landing Pages site.

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Wrap up

Landing pages convert best when trust and clarity work together.

By embedding WiserReview testimonials in strategic landing page sections, you reduce doubt and increase conversions without changing your core design.

Start adding testimonials today and let real customer experiences turn visitors into leads and customers.

Frequently asked questions

Do testimonials really improve landing page conversions?

Yes. Testimonials directly reduce friction and increase form submissions and clicks.

How many testimonials should a landing page have?

Two to four focused testimonials usually perform best.

Will testimonials distract visitors from the CTA?

No. When placed near decision points, they support the CTA.

Can testimonials be reused across multiple landing pages?

Yes. The same embed code can be used on different pages.

Are testimonials important for paid traffic landing pages?

Absolutely. Social proof is critical when converting cold or paid traffic.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.

How to collect and add testimonials to Landing Pages

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