How to add Google reviews to a landing page (5-min setup, 2026)

Landing pages have one job: turn visitors into customers. “Trust me” doesn’t work, but real reviews do.

Putting your Google reviews next to the form, button, or pricing block is one of the best trust signals you can add.

I’ll show you how to add Google reviews on a landing page built with Unbounce, Instapage, Leadpages, ClickFunnels, Webflow, WordPress, or any other builder. There are four ways to do it. Pick whichever fits your budget and skill level.

Also check: 82 Google review statistics that prove why social proof drives sales

Why Google reviews belong on landing pages (not just homepages)

A homepage visitor is browsing. A landing page visitor is one click from buying. Trust matters more here than on any other page.

What Google reviews do for landing pages:

• Less hesitation, faster decisions: 88% of people check reviews before picking a business. If your page has the offer but no reviews, they leave to check elsewhere, and most don’t come back.
• Higher conversion rates: Northwestern’s Spiegel Research Center found reviews can lift conversion rates by up to 270% on product pages. The biggest jump happens between 0 and 5 visible reviews.
• Less wasted ad spend: If you’re paying for traffic, every bounce is money down the drain. Reviews keep people on the page long enough to convert.
• Stars in Google search: Proper review schema markup puts star ratings under your page in search results, so more people click before they even land.

The difference is simple: a homepage is a hub, a landing page is a funnel. Put reviews where the funnel narrows, right by the CTA, not at the bottom where most visitors won’t scroll.

4 ways to add Google reviews to a landing page

Four common methods, ranked by how much work each takes:

The widget tool method is the most common for a reason: schema markup, auto-sync, and styling that matches your brand without dev work. I’ll walk through that one in detail below, then cover the iframe option after.

How to add Google reviews with a widget tool

Five steps from sign-up to live widget. About 5 minutes total.

Step 1: Connect your Google Business Profile

Sign up for a review widget tool that connects to Google. I’ll use WiserReview here because it offers a free plan and baked-in schema markup.

Once you’re in, scroll to the import section on the dashboard.

Click “Visit Import Reviews Section”. You’ll see integrations for Google, plus 20+ other review sources.

Pick Google, authorize it, and your reviews show up in seconds.

Step 2: Pick a widget layout that fits a landing page

Not every widget style works on a landing page. Big multi-column grids break the flow. The layouts that work best:

• Carousel: rotating reviews next to your CTA button. Best for mobile-heavy pages.
• Compact list (3-5 reviews): stacked by the offer. Best for long sales pages.
• Star badge with count: a small trust signal above the fold. Best for sign-up forms.
• Wall of Love: a social proof section in the middle of the page. Best for SaaS or service pages.

Step 3: Filter the right reviews

This is where most people get it wrong. They show only 5-star reviews. Northwestern’s research found buying intent actually peaks at 4.0 to 4.7 stars, not 5.0. A mix feels more real.

Filter by date too. Reviews older than a year hurt more than they help. People want fresh proof.

Step 4: Copy the embed code

Click “Install” in the top-left corner of the Google review widget editor. Grab the JavaScript snippet.

Step 5: Paste into your landing page builder

The steps change a bit per builder. Jump to your tool below.

Here’s a quick video walkthrough:

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Add Google reviews to your landing page in 5 minutes

WiserReview connects to your Google Business Profile, imports your reviews, and gives you embed code that works in Unbounce, Instapage, Leadpages, ClickFunnels, Webflow, and WordPress. Free plan available.

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Builder-specific steps for embedding the widget

The embed code is the same. Only where you paste it changes.

Unbounce

Drag a “Custom HTML” widget onto your page from the left sidebar. Paste your embed code in the HTML box, click Done. The widget loads on its own. Full Unbounce reviews guide here.

Instapage

Open the page editor, click “Add element”, pick “HTML” from the widgets menu. Paste the snippet, save, then publish. Step-by-step Instapage guide.

Leadpages

Use the “HTML widget” from the widgets panel. Drop it where you want the reviews to show, paste your code. Detailed Leadpages walkthrough.

ClickFunnels

In the funnel editor, add an “HTML” element to your section. Paste the embed code, save the step. ClickFunnels-specific instructions.

Webflow landing pages

Drag an “Embed” element from the Add panel onto the canvas. Paste your code in the HTML editor, publish your site to push it live. Webflow only shows embeds in published view, not the designer canvas.

WordPress (Elementor, Divi, Gutenberg landing pages)

In Gutenberg, add a “Custom HTML” block. In Elementor, drag the “HTML” widget. In Divi, use the “Code” module. Paste, save, done.

Swipe Pages, Kartra, Systeme.io, Carrd, Framer

They all have a custom code or embed block in their builder. Same pattern: find the HTML element, paste your code, save.

The free Google Maps iframe method (if you don’t want a tool)

You can skip widget tools entirely and embed Google Maps with your Business Profile location. It’s free and doesn’t need a sign-up, but it has real trade-offs.

How to do it:

1. Go to Google Maps, search for your business name.
2. Click “Share”, then “Embed a map”.
3. Copy the iframe code.
4. Paste it into your landing page’s HTML embed block.

What you get: a Google Maps box with your location pin. People can click into the listing to see your reviews on Google.

What you don’t get: reviews displayed on your page itself, custom styling, schema markup (so no star ratings in search), filtering, or auto-updates if reviews come in. It’s better than nothing, but it sends people away from your landing page to read reviews on Google, the opposite of what you want.

Use this method only if your goal is showing your business location and you’re okay with people leaving the page to read reviews.

Where to put reviews on a landing page for more conversions

Placement beats design every time. Here’s what each spot does:

The best spot on most landing pages is a small star badge above the fold plus a 2-3 review carousel right next to the primary CTA button. Anything more crowds the page and slows it down.

3 real Google review widget examples on landing pages

Three examples of how different businesses show Google reviews on pages built to convert.

1. Hotel Tashi Delek

Hotel Tashi Delek shows an overall 4.4 stars from 1,458 reviews, plus individual guest reviews. That “1,458 reviews” number is doing most of the work. It’s proof at scale.

Why it works on a landing page: guests see the big credibility number first, then the stories back it up.

2. PerfectGift

PerfectGift uses a Google Verified Reviews widget with a bold headline, overall star rating, grid of reviews, and a “Write a review” button. That button keeps the cycle going by pulling in more reviews.

Why it works on a landing page: it pulls double weight. Social proof for new visitors, plus a review ask for existing customers who land here from email.

3. WiserReview Wall of Love

This Wall of Love mixes star ratings, written reviews, and video reviews. Tabs let people filter by category (Pricing, Support, etc.). That helps when reviews mention specific things prospects are worried about.

Why it works on a landing page: the filter tabs let people find the proof they need without scrolling through unrelated reviews.

Common mistakes that hurt conversions

Using screenshots instead of live widgets: Screenshots don’t update, can’t be filtered, and look old within a few months. Always use a live widget that pulls from your Google Business Profile.

Too many reviews on the page: Landing pages need to stay focused. 3 to 7 reviews convert better than 20. People scan, they don’t read.

Skipping mobile testing: Most landing page traffic comes from paid ads, and those are mostly on mobile. If your widget shows up as a tiny block on phones, you lose those visitors. Test on real devices, not just browser dev tools.

Reviews that don’t match the offer: A landing page selling email automation shouldn’t show reviews about your customer support. Pick reviews that match what the page is selling.

No schema markup: A widget that shows stars but doesn’t add Product or AggregateRating JSON-LD won’t get stars in Google search. Check that your tool outputs schema. Some free embed scripts don’t.

How to get more Google reviews to feed the page

A page with 8 great reviews converts better than one with 80 mediocre ones. But you still need a base level of reviews. Three ways to grow yours fast:

1. Use a direct review link: A Google review link takes customers straight to the review form. No searching.
2. Send email and SMS requests after purchase: Automated requests within 7 days of fulfillment get 3-4x the response rate of manual asks.
3. Sign up for Google Seller Ratings: Once you’ve got 100+ reviews, Google Seller Ratings shows your star rating in Google Ads. That lifts CTR by 10-20%.

The bottom line

Adding Google reviews to a landing page isn’t about decoration. It’s about giving people one less reason to hesitate before they click your button.

Pick a method that fits your budget. Widget tools work best for most businesses, the free iframe works if you just want a map, and a custom build makes sense only if you have a developer on staff.

Whichever you pick, put 3-7 reviews near your CTA, filter for relevance, and test on mobile. Takes about 5 minutes either way.

For more on display tools and tactics, check our roundup of the best social proof tools or our guide to adding reviews to landing pages from any source.