Unbounce is one of the most popular landing page builders, helping businesses create conversion-optimized pages without coding.
But even the most persuasive landing page won’t deliver results without trust. That’s where Google reviews come in.
They provide authentic social proof that reassures visitors, reduces hesitation, and boosts conversions.
With WiserReview, you can seamlessly embed Google reviews into Unbounce landing pages, giving your campaigns the trust factor they need.
Adding Google reviews to Unbounce landing pages directly impacts conversions.
Here’s why:
- Build instant credibility: 74% of consumers trust a business more after reading positive Google reviews.
- Increase conversions: Businesses with 25+ reviews generate over 100% more revenue than those with fewer reviews.
- SEO and visibility benefits: Reviews influence Google’s ranking signals, improving brand visibility.
- Reduce ad spend waste: High-trust landing pages increase ROI from paid campaigns.
Use case example: An eCommerce brand running paid ads to an Unbounce landing page embeds Google reviews below the CTA button. Visitors see real customer experiences, which increases purchases from the ad traffic.
Build trust with every visitor
In just minutes, display your Google reviews on your Unbounce site.
Start Free →
How to add Google reviews on Unbounce
Ok, now that you know the benefits of adding Google reviews, let’s go through the steps to add them to any website or online store.
Start by creating your WiserReview account. There’s a free plan, and paid plans begin at only $9 per month.
After signup, WiserReview takes you straight to the dashboard, where you’ll find this option:
Step 1: Connect your Google Business Profile
To show Google reviews on your site, WiserReview first needs access to your Google Business Profile. You’ll also pick the business location you want to pull reviews from.
Head to:
Dashboard → Google Reviews → Import
Hit the Import button inside the Google Reviews section.
Link your Google account
A Google My Business popup will open on your screen.
Select Login with Google and log in using the Google account that controls your Google Business Profile.
WiserReview creates a secure connection with your Google account and pulls in every business location linked to it.
Pick your business location
Once your account is connected, click Add Location Page.
A dropdown will show every Google Business Profile location tied to your Google account.
Pick the location whose reviews you want to bring into WiserReview.
Confirm the connection
After you select it, the location gets added to your account.
You’ll see details like:
- Business name
- Overall Google rating
- Total review count
- Google review link
WiserReview starts pulling in reviews from that Business Profile right away, and it keeps syncing new reviews automatically.
That’s it. Your Google Business Profile is now connected, and reviews are flowing in. The next job is building a Google review widget and placing it on your site.
Step 2: Create and customize your Google review widget
With your Business Profile connected and reviews syncing into WiserReview, you can now build a widget and decide how those reviews will appear on your website.
Go to the widgets section
Head to:
Widgets
WiserReview gives you several review widget types to pick from:
- Carousel
- Carousel Video
- Auto Slider
- Trust Badge
- Review Wall
- Sidebar Snippet
Pick whichever style fits your website’s design best.
Then click Manage on the widget type you want.
Add a new widget
Inside that widget type, click Add Widget.
The widget template gallery will open.
Pick a design template
Look through the available templates and choose the layout you like.
Every template stays fully customizable after creation, so just focus on picking the structure that suits your site.
Type in a widget name and hit Create.
Customize your widget
Once the widget is created, WiserReview sends you to the Widget Editor.
This is where you control every detail of how your review widget looks, including:
Colors & Branding
Change:
- Background colors
- Star colors
- Button colors
- Font colors
- Brand styling
Filter reviews
Decide which reviews appear:
- Tick the Google review checkbox to display Google Reviews only
- You can also surface reviews collected through integrations and forms.
Layout settings
Manage:
- Widget theme selection
- Branding on or off
- Review sorting order
- Random review display
- Video quality settings
Ratings & Forms
Set up:
- Widget title visibility
- Average star rating display
- Review count format
- Rating decimal places
- The Write a Review button
- A connected review form for collecting fresh reviews
Additional settings
Fine-tune the widget further with options like:
- AI Summary, which automatically pulls out key customer feedback
- AI Highlights for surfacing the most important review insights
- Cards & Popups to control reviewer details, review images, and review display styles
- Language Settings for multilingual websites
- Rich Snippets to add review schema markup and boost SEO visibility in search results
The live preview panel updates instantly, so you can watch each change as you make it.
Preview your widget
Check the preview panel on the right side to see exactly how your widget will appear before publishing.
You can toggle between:
- Desktop view
- Tablet view
- Mobile view
That way, you know the widget looks right on every screen size.
Save your changes
Happy with the design? Click Save.
Your Google Review widget is now ready for installation on your website.
Copy the widget code
When the design looks good, click the Install button at the top-right corner of the widget editor.
An installation popup opens with several embed options:
- JavaScript (Recommended)
- iFrame
- URL
Stay on the JavaScript tab and hit the Copy icon to grab the widget embed code.
You’ll paste this code into your site in the next step.
How to embed Google reviews in Unbounce
After generating your Google review widget code with WiserReview, embedding it on Unbounce is simple:
1. Log in to your Unbounce dashboard.
2. Open the landing page where you want the reviews to be displayed.
3. Drag and drop the Custom HTML block into your page.
4. Paste your WiserReview embed code.
5. Adjust size and positioning.
6. Save and publish your page.
Your Google reviews will now appear live on your Unbounce landing page and update automatically.
Other method to add a Google review
Some Unbounce users attempt manual approaches:
1. Screenshot method
- Benefit: Quick and easy.
- Problem: Screenshots don’t update automatically, requiring ongoing effort.
2. Copy-paste text method
- Benefit: Simple to place anywhere on the page.
- Problem: Visitors can’t verify authenticity.
Why WiserReview is better
WiserReview ensures reviews are live, authentic, and customizable, giving your Unbounce pages professional credibility that manual methods can’t match.
Now let’s look at the best Google review widget examples from real websites.
1. WiserReview
WiserReview’s Wall of Love showcases a modern, interactive widget. It combines star ratings, written feedback, and even video reviews from users.
Tabs and filters (like Pricing or Support) help visitors explore reviews by category.
This setup not only builds credibility but also makes it easy to highlight different aspects of customer experience.
2. Hotel Tashidelek
This example shows how Hotel Tashi Delek uses a clean Google review widget to display guest feedback.
The section highlights an overall rating of 4.4 stars from 1,458 reviews and showcases individual guest stories.
The design blends well with the hotel’s branding while making it easy for visitors to read reviews or write their own.
3. Perfect Gift
PerfectGift.com uses a Google Verified Reviews widget to build trust.
The layout features a bold headline, overall star rating, and multiple customer reviews displayed in a grid format.
It also includes a call-to-action button that encourages new customers to leave reviews, helping the brand continue to generate fresh feedback.
5 Google review best practices for Unbounce
To maximize the impact of Google reviews on Unbounce landing pages, follow these tips:
- Place reviews near CTAs: Position them close to “Sign Up” or “Buy Now” buttons.
- Highlight relevant testimonials: Use reviews that mention your specific product or service.
- Match your design aesthetic: Customize widget fonts, layouts, and colors to align with your Unbounce design.
- Showcase recency: Display your most recent reviews to show your business is active and trusted.
- Use reviews in multiple funnel steps: Add them to landing pages, pop-ups, and even thank-you pages.
Build trust with every visitor
In just minutes, display your Google reviews on your Unbounce site.
Start Free →
3 Google review mistakes to avoid on Unbounce
Avoid these mistakes when embedding reviews in Unbounce:
- Using outdated reviews: Old reviews reduce credibility. Solution: Always display fresh ones.
- Cluttering with too many reviews: Too much text distracts from CTAs. Solution: Use 3–7 impactful reviews.
- Ignoring mobile optimization: Many Unbounce visitors come from mobile ads. Solution: Use WiserReview’s responsive widget.
Wrap-Up
Adding Google reviews to Unbounce is one of the fastest ways to increase landing page conversions. While screenshots or text copies are possible, they lack credibility and automation.
WiserReview provides the most professional solution, embedding live, verifiable, and customizable Google reviews directly into your Unbounce pages.
Supercharge your landing pages today with Google reviews powered by WiserReview.
