How to collect and add testimonials to Unbounce

This guide shows how to collect testimonials and add them to Unbounce using an easy, step-by-step setup.

Krunal vaghasiya|January 21, 2026 · Updated January 22, 2026

How to collect and add testimonials to Unbounce

Unbounce landing pages are built to convert, but even perfectly optimised pages can struggle when visitors do not trust the offer.

People hesitate before submitting forms or clicking buy buttons if they are unsure whether others succeeded before them.

Testimonials solve this by adding instant credibility and reducing friction at the exact moment decisions are made.

Why add testimonials to Unbounce?

Unbounce is focused on landing page optimisation, and testimonials directly support conversion goals.

Testimonials increase confidence on high-intent landing pages
Landing pages with testimonials can increase conversions by up to 34 percent
92 percent of buyers read testimonials before taking action online
Social proof reduces hesitation around form submissions and purchases

Because Unbounce pages are purpose-built, testimonials can be positioned precisely where objections appear.

How to add testimonials to Unbounce

Adding testimonial widgets to your website or online store is fast and requires no code.

First, sign up for a WiserReview account.

Next, follow the steps below to show a clean, high-converting testimonial on your site.

Start by importing your existing testimonial via a direct integration or CSV import.

If you do not have any testimonials yet, you can start collecting them using WiserReview automations. We also support video testimonials.

Review integration

After that, go to the Widgets section. You will see multiple review and testimonial widgets built to build trust and help visitors decide.

For this example, we chose the carousel video. You can customize it to match your brand colors and layout. Once everything looks right, click Install.

Carousel video

You will then see the JavaScript, iframe, and URL options for embedding the widget on your site.

Here is how the Wall of Love looks on the MyMunche website.

My Munche Testimonial Example

This is another testimonial nudge example from Fundamental Skincare:

Fundamental skincare testimonial example

This is only the display side. WiserReview also helps you manage testimonials with built-in AI and collect them via email, SMS, WhatsApp, form links, QR codes, and more.

You can explore the platform further or book a demo to learn how to collect more testimonials and show them where they matter most, based on our four years of experience working with over 1,100 brands.

Embed testimonials on Unbounce

After generating your WiserReview embed code, follow these Unbounce-specific steps:

Log in to your Unbounce account
Open the landing page you want to edit
Click Edit Page to launch the Unbounce builder
Drag and drop a Custom HTML block onto the page
Paste the JavaScript embed code, iframe, or URL from WiserReview
Save and publish the page

The testimonials will appear instantly on your live landing page without affecting responsiveness.

Best places to show testimonials on Unbounce

Strategic placement ensures testimonials support conversion decisions.

Above the fold sections

Visitors decide quickly whether to trust a landing page. Testimonials placed near the top build immediate credibility and reassure users that the offer is legitimate.

This reduces bounce rates and keeps visitors engaged.

Near primary call to action

Placing testimonials just before or after the main call to action reduces hesitation at the decision point.

When visitors see proof right before submitting a form or clicking a button, conversion rates improve.

Form sections

Forms often create friction. Testimonials placed beside or below forms reassure visitors that others have taken the same step successfully.

This reduces anxiety around sharing personal information.

Pricing or offer sections

When pricing is involved, testimonials help justify value. Feedback that highlights outcomes or satisfaction reframes cost as an investment, supporting stronger conversion performance.

All your testimonials in one place

Collect testimonials, manage every response, and display them on your Unbounce site.

Start Free →

Wrap up

Unbounce gives you the tools to build high-converting landing pages, but testimonials give visitors the confidence to act.

By embedding WiserReview testimonials across key Unbounce sections, you reduce doubt and increase conversions without redesigning your page.

Start adding testimonials today and let real customer experiences power your landing pages.

Frequently Asked Questions

Common questions about this topic

Yes. Testimonials directly reduce friction and increase form submissions and clicks.

No. Properly embedded testimonials load efficiently and do not affect performance.

Two to four focused testimonials usually work best.

Yes. Testimonials work well alongside Unbounce A/B testing features.

Absolutely. Social proof is critical when converting paid traffic.

Written by

Krunal vaghasiya

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems.