5 min 
Adding Trustpilot reviews to your site will help new and potential visitors trust it. A straightforward setup ensures those reviews appear in the right place without extra work.
Most store owners think the process is long, but it is much easier than it seems. You only need three simple steps to place authentic customer voices on any page.
This article will walk you through all the steps so you can set it up in minutes. You will learn how to embed reviews correctly and avoid common mistakes.
Why adding Trustpilot reviews matters
Reviews foster trust, and trust generates sales. Testimonials will encourage a prospect by providing a review from a trusted customer.
Studies have shown that 95% of customers check reviews before buying. Your reviews at Trustpilot are proof that your business works, but not if it stays on page two.
Embed Trustpilot reviews via a TrustBox widget
Trustpilot’s official TrustBox widgets are the native way to display your reviews. They’re free, customizable, and automatically sync new reviews.
Step 1: Log in to your Trustpilot business account
Open the internet browser of your choice and go to business.trustpilot.com. Sign in to your account. Click the Widget Library, located in the left-hand navigation menu.
After expanding the Share & promote section, click on Website widgets. Some users will still see this named as “All Widgets”.
Step 2: Choose your widget style
Navigate to Website Widgets: From your dashboard, go to the Share & promote menu and select “All widgets”.
Select a widget type (e.g., Carousel, Grid, or Star Badge). Customize the widget’s appearance, size, and language in the configuration panel.
Step 3: Copy the embed code
Once the configuration is complete, click the Get code button. Trustpilot will provide two distinct code snippets:
- Script tag: The main JavaScript that loads the widget functionality.
- HTML tag: A <div> element that defines where and how the specific widget will appear.
Step 4: Implement the code on your website
Add the Script tag to the <head> section
- Copy the first script snippet.
- Paste it into the <head> section of your website’s HTML code.
- You only need to do this once, even if you use multiple TrustBoxes on different pages.
Add the HTML tag to the <body> section
- Copy the second HTML snippet.
- Paste this code into the <body> section of the specific webpage where you want the reviews to be displayed. This can be a homepage, product page, or sidebar.
Step 5: Save and Test
Apply these changes to your webpage or publish your website. Check your webpage to see if your TrustBox widget is working correctly and integrates seamlessly with your webpage.
Embed Trustpilot reviews with WiserReview
Trustbox widgets offer a more rigid alternative if you are managing reviews from multiple sources or want more advanced automation capabilities with WiserReview.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Step 1: Export reviews from Trustpilot
Log in to your Trustpilot Business account. Navigate to Reviews > Service Reviews (or Product Reviews). Click the Export button to download your reviews as a CSV file.
Step 2: Import the reviews into WiserReview
Log in to your WiserReview dashboard. Go to Manage Reviews > Import Reviews.
Choose “Import reviews via CSV” from the available integration options. Select CSV File Upload as the method.
Click Browse and upload the cleaned Trustpilot review CSV file.
Step 3: Mapping the fields
Once uploaded, you will be prompted to map CSV columns to the corresponding fields in WiserReview. Once you have assigned all your fields, click Next.
Step 4: Upload and review
You’ll see a preview of the imported data. Click Upload & Continue. Once uploaded, all Trustpilot reviews will appear under Manage Reviews.
Step 5: Create and customize your widget in WiserReview
Go to the Widgets section within the WiserReview dashboard. Choose a review widget template that fits your needs (e.g., a carousel, grid, list, or pop-up).
Customize the widget’s appearance (colors, fonts, layout) to match your website’s design. Use the Filter Review Options to display only specific reviews (e.g., 4- and 5-star reviews or those with certain tags).
Step 6: Get the embed code
Click the Install or Get Code button when you are done customizing.
Copy the provided embed code.
Step 7: Paste the code onto your website
The final step depends on your website platform:
- For WordPress: In your WordPress editor, add a new Custom HTML block (or use the WiserReview plugin’s specific block/shortcode) and paste the WiserReview embed code.
- For Wix, Squarespace, GoDaddy, or other builders: Add an HTML/Embed Code block or section to the desired page and paste the code.
- For custom HTML sites: Paste the WiserReview code snippet into the HTML source code of the page where you want the reviews to appear.
Save and publish your changes so that you can see these reviews on your site. The WiserReview widget will be responsive and SEO optimised on your site. It will showcase your reviews on your site.
4 Tips to use embedded reviews better
These are great tips for getting the best out of embedded reviews on your site. By incorporating these four tips, you will leverage social proof on your site.
1. Place reviews above the fold
Reviews become less effective if they have to be scrolled for. Place your review widget so it is visible immediately, preferably at the top of the first screen your visitors see.
Noticeable reviews are harder to overlook and can also be confidence-inspiring at first sight and can result in low bounce rates.
How to implement: Use an unobtrusive start rating or testimonials plugin to encourage engagement near the main CTA button on your homepage and product pages.
2. Show product-specific reviews on product pages
If you sell multiple products or services, match reviews to the exact item a customer is viewing. A visitor viewing running shoes wants to read about those shoes, not about your customer service or unrelated products.
How to implement:
Ensure your e-commerce platform and review widget are configured to filter reviews by product SKU or ID.
This often requires using a specific TrustBox Product Review Widget that dynamically pulls reviews relevant only to the page being viewed.
3. Update reviews often to keep them fresh
Old reviews signal stagnant business activity. They raise suspicion that your business might no longer be active or relevant. Recent reviews confirm that quality and service remain consistently high today.
How to implement: All Trustpilot widgets are automatically updated on a real-time basis. By using the authorized method, you ensure your website displays the latest reviews as soon as they are posted.
4. Ask customers for reviews at key moments
Asking for reviews at the correct time plays an integral role. The optimal moment for making the request will be when the customer still remembers the value your product renders.
Examples include when the customer receives their product or a couple of days after they have enjoyed your service.
How to implement: Use automatic email triggers set up either in your Trustpilot Business settings or via your e-commerce platform.
3 Common issues & how to fix them
Despite a correct configuration, sometimes widgets do not appear. Below are methods for solving common issues.
1. Widget not showing
The area where you expect the reviews to appear is entirely blank, the page layout might be slightly broken, or the intended block of content is simply absent from the live website view.
Fix: Add both Trustpilot snippets. Place the script tag in the head once and the HTML div in the visible body area, not in a hidden or commented section.
2. Reviews not updating
Your widget shows old reviews even though you’ve received new ones recently. The widget also fails to refresh if the connection to Trustpilot is broken.
Fix: Clear your web browser’s cache with a hard refresh (Ctrl+F5 or Cmd+Shift+R). Make sure you use the live embed code from Trustpilot or WiserReview instead of screenshots or manually added text.
3. Styling conflicts
The presence of the widget becomes evident, but it seems compressed, too narrow, uses an inappropriate font or colors, or does not match your site’s existing designs.
Fix: Use the built-in customization options in the Trustpilot configuration panel to adjust colors, fonts, and dimensions to match your brand’s visual identity better.
Wrap up
Adding reviews from Trustpilot on your site is easy; there is Trustpilot’s TrustBox option for easy and native integration or WiserReview for multi-platform flexibility and advanced automation.
The real impact comes from strategic placement and fresh content. Position reviews where buying decisions happen, keep feedback current, and automate collection to maintain a steady stream of social proof.
Start by adding one widget to your homepage or a key product page and track the lift. As you grow, WiserReview makes it easy to scale your review display across your site.
Your customer voice is your strongest proof. WiserReview helps you show it in the best way.
Frequently asked questions
Yes. TrustBox widgets are free for business accounts. WiserReview also offers a free plan with basic widgets.
No. Trustpilot loads widgets asynchronously, and the impact is small.
Yes. TrustBox offers basic star filters. WiserReview gives more detailed filtering.
TrustBox refreshes within 24 hours. WiserReview updates in real time based on your plan.
Start collecting reviews first, using automated requests after purchases or service completions. Once you have 5-10 reviews, embedding them becomes worthwhile.
Krunal
