4 min 
PrestaShop is a popular e-commerce platform for building online stores. Many merchants use it because it gives full control over hosting, features, and costs.
Store owners want clear data before choosing or staying on a platform. They want to know how many stores use PrestaShop, where it is popular, how stores perform, and how the platform grows.
This article shares 37 of the latest PrestaShop statistics for 2026. These numbers cover adoption, sales performance, mobile usage, SEO traffic, modules, security, and the developer community.
Each stat helps you understand where PrestaShop stands and what it means for your online store.
Top highlight
- PrestaShop remains a significant player in e-commerce, accounting for about 3.3% of the top 1 million e-commerce sites on the web
- PrestaShop merchants collectively generated over €22 billion in online sales during 2024 – a testament to the platform’s commercial impact.
- The number of active PrestaShop stores declined ~12% year-over-year in Q3 2026.
- In a recent 90-day span, 1,574 stores left PrestaShop for other platforms while 735 stores migrated to PrestaShop, yielding a net loss of merchants.
PrestaShop market & adoption stats
PrestaShop Market & Adoption shows how widely merchants use the platform across different regions.
It reflects where PrestaShop is strongest, how adoption changes over time, and why many small and mid-size stores choose it for flexibility and control.
Global adoption in 2026
1. There are about 1,85,495 live websites currently using PrestaShop worldwide.
2. In total, around 4,88,000 sites have used PrestaShop in the past (including closed or migrated stores).
3. Some reports show nearly 2,50,000 merchants active on PrestaShop across the globe.
Regional breakdown
4. France has about 24,852 live PrestaShop stores (Dec 2025).
5. France, Spain, the United States, and Italy are among the top countries using PrestaShop, with 19% France, 16% Spain, 10% United States, and 6% Italy shares of total users.
Version adoption
6. PrestaShop 1.6 and 1.7 legacy versions have mostly fallen out of common use, with most active stores now running 8.x or newer releases as merchants upgrade for security and performance. (Based on version release history and community migration patterns.)
7. PrestaShop released version 9.0 in mid-2026, and adoption of this version is growing among new stores and developers choosing the most recent build.
Ecommerce performance statistics
Ecommerce Performance Statistics explains how PrestaShop stores run in real use. It covers speed, mobile behavior, and conversion patterns that affect sales and customer experience.
Store performance benchmarks
8. The average e-commerce conversion rate sits between 2% and 3% in 2026. Most PrestaShop stores fall within this range, depending on product type and traffic quality.
9. Studies show that pages loading in under 2 seconds convert far better than slower stores.
10. Load time increases from 2 to 5 seconds, and conversion rates can drop by up to 20%.
Mobile commerce trends
11. More than 65% of ecommerce traffic now comes from mobile devices. PrestaShop stores follow the same pattern, especially in fashion and consumer goods.
12. Mobile conversion rates stay lower than desktop. Desktop users convert at 2.5–3%, while mobile users convert closer to 1.8–2% on average.
Merchant revenue & sales insights
Merchant Revenue & Sales Insights shows how PrestaShop stores earn and scale. It focuses on sales volume, order value, and checkout behavior that impact store growth.
Average annual revenue
13. Across all merchants, average annual revenue per store falls between $50,000 and $120,000. Small stores earn less, while established stores earn much more.
14. PrestaShop reports that merchants processed over €22 billion in total sales in a recent year. This shows strong usage among active sellers, even though many stores stay small.
Average order values
15. The global average ecommerce order value ranges from $120 to $150. Many PrestaShop stores fall inside this range.
16. Stores that use bundles, upsells, and free shipping thresholds often increase order value by 10–30%.
Fashion and beauty stores usually sit on the lower end. Electronics and B2B stores report higher order values.
Cart abandonment rate
17. The average cart abandonment rate is around 70% across PrestaShop stores.
18. Mobile abandonment is higher than desktop abandonment. On mobile devices, abandonment often exceeds 80%.
Plugin, Module & Theme usage
Plugin, Module & Theme Usage explains how PrestaShop stores add features and customize the design. It highlights how merchants rely on add-ons and themes to shape performance and user experience.
Module installation trends
19. The PrestaShop Addons Marketplace lists over 4,000 modules and services that merchants can install to add or expand features on their stores.
20. Another source reports more than 3,700 modules and plugins available for PrestaShop merchants.
Theme usage
21. PrestaShop’s marketplace offers over 2,000 themes for online stores.
Most merchants choose ready-made themes instead of custom builds to save time and money.
22. Themes get frequent updates: 500+ themes received updates in recent years, and 1,200+ modules were updated.
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PrestaShop SEO & Traffic data
PrestaShop SEO & Traffic Data shows how stores attract visitors through search. It focuses on organic traffic, search visibility, and the factors that influence rankings and clicks.
Organic traffic performance
23. Across ecommerce, about 50–55% of total traffic comes from organic search. PrestaShop stores follow the same pattern, especially in Europe.
24. Stores that rank on page one of Google get most clicks. The first organic result captures about 27–30% of clicks, while results below page one get very little traffic.
25. Organic visitors also convert better. Industry data shows that organic traffic converts around 2–3%, which is close to or slightly higher than paid traffic for ecommerce.
Search visibility
26. Studies show that page load time over 3 seconds increases bounce rate by more than 30%. Slow PrestaShop stores lose rankings and traffic.
27. Google now prioritizes mobile-first indexing. Since over 60% of ecommerce searches happen on mobile, stores without mobile-optimized themes struggle to rank.
28. Rich results matter. Pages with review stars and structured data can improve click-through rates by up to 20–30% compared to plain listings.
Security & Platform reliability stats
Security & Platform Reliability Stats explains how PrestaShop stores stay safe and stable. It covers updates, hosting impact, and reliability factors that affect uptime and trust.
Security performance
29. Security researchers report that over 60% of ecommerce security incidents come from outdated plugins or extensions, not the core platform.
30. Older versions like PrestaShop 1.6 and early 1.7 no longer receive full security fixes, which increases exposure.
Downtime & reliability
31. Industry studies show that 1 hour of downtime can cost ecommerce stores 7–10% of daily revenue, depending on traffic.
32. Google research shows that page or service delays over 3 seconds increase bounce rates by more than 30%.
33. Hosting providers report that shared hosting has 2–3× more outages than managed or cloud hosting setups.
PrestaShop community & Developer ecosystem
PrestaShop Community & Developer Ecosystem shows how developers, agencies, and merchants support the platform. It reflects ongoing contributions, shared knowledge, and long-term platform growth.
Developer activity
34. The main PrestaShop GitHub repository has 1,000+ contributors over time.
35. The core repository has 15,000+ commits, which shows long-term development activity.
PrestaShop releases multiple updates every year, including minor fixes and major version upgrades. Developers stay active to keep modules and themes compatible with new versions.
Community engagement
36. PrestaShop supports 60+ languages, which helps local communities grow worldwide.
37. The official PrestaShop forum contains hundreds of thousands of threads and replies, accumulated over many years.
Wrap up
PrestaShop still has a strong place in 2026. Many stores use it because it gives full control over how a shop runs.
The statistics show steady usage, strong sales volume, and an active ecosystem. They also show slower adoption growth and higher reliance on proper setup. Performance, security, and results depend on how well the store is managed.
PrestaShop performs best for merchants who invest in speed, mobile optimization, SEO, and regular updates. Stores that ignore these areas fall behind faster.
In short, PrestaShop is not for passive store owners. It fits merchants who want flexibility and are ready to manage their platform actively.
Also see:
Frequently asked questions
Yes. PrestaShop works well for merchants who want control over hosting, data, and features. It suits small and mid-size stores that can manage updates and setup.
Some stores move due to maintenance effort, speed issues, or hosting costs. Hosted platforms feel easier for merchants who want less technical work.
Yes. Many stores handle high traffic and large sales volumes. Scaling works best with good hosting, clean themes, and careful module use.
Yes. PrestaShop supports SEO basics like clean URLs and metadata. Stores that add content, improve speed, and use structured data rank better.
Yes, to some extent. Store owners need to manage updates, hosting, and modules. Merchants who want full control usually accept this tradeoff.
Krunal
