30 Latest Squarespace statistics you must know in 2026

Millions of websites owned by creators, small businesses, and brands rely on Squarespace. As of 2026, it is a popular choice for design-first websites and online stores.

This provides a clear picture of the number of Squarespace users, growth, revenue, and market position. Each statistic highlights the site’s performance during use.

If you are looking for quick facts before comparing the best website builders, the following list will help.

These are the current Squarespace facts that you can use in 2026.

Top highlight

Before we dive deep, here’s what you need to know: 

• Squarespace powers approximately 3 million live websites, representing about 2% of all websites globally.
• The platform’s annual revenue is expected to reach roughly $1.19 billion by the end of 2025/early 2026.
• Squarespace holds roughly 3 % of the CMS market share.
• About 2.4 % of all live websites use Squarespace.
• 71.5% of revenue comes from U.S. customers
•  It ranks second only to WooCommerce in the global ecommerce platform market share, reaching approximately 14.75% in 2026.
• Squarespace ARPU has risen to roughly $228. 

Company & platform snapshot

Squarespace has certainly evolved from its college dorm room origins and is today a platform worth billions operating with millions of users across the globe.

Company overview of Squarespace

Squarespace, Inc. is an American web building and hosting company. It makes software that helps people create websites using ready templates and drag-and-drop tools, without coding skills.

• The company was started in 2003 by Anthony Casalena while he was at the University of Maryland. 
• He built the first version as a blog hosting service from his dorm room.
• Squarespace supports millions of websites and offers website-building, ecommerce, domain registration, and marketing tools on a subscription basis. 
• Under Casalena’s leadership, Squarespace grew from a small project to a central platform with over 1,700 employees and more than $1 billion in yearly revenue. 

Subscription & user metrics

4.91 million unique subscriptions worldwide as of early 2025. This includes websites, scheduling, Unfold, and other services. 

1. Subscriptions account for roughly 92% of total revenue.

2. In the United States alone, Squarespace supports over 2.5 million active sites.

3. More than 88,000 live e-commerce sites use Squarespace Commerce. 

Revenue and financials

By the end of 2025, Squarespace’s annual recurring revenue is $1.4B, with continued rapid growth as its customer base grows and each customer’s potential is realized.

4. The platform has grown to over 5.2 million unique subscriptions as of early 2024.

5. The ARPU (Average Revenue Per User) has increased by 8-10% year-over-year.

6. Gross Merchandise Volume (GMV) was $1.65 billion in 2024. 

7. 71% of revenue is generated from U.S. customers, with the company targeting 30% non-US revenue by 2026.

Market presence & geographic spread

Squarespace is available in over 200 countries, but its user base and revenue are still heavily concentrated in just a few key markets – the US being the dominant market. 

8. The platform powers almost 3 million live websites globally, representing approximately 2% of all websites on the internet.

9. Squarespace holds approximately 3% of the CMS market share among sites that use a content management system. 

10. The United States accounts for the largest share of Squarespace sites, with about 76.8% of Squarespace ecommerce stores based in the U.S.

Market share & competitive positioning

Understanding where Squarespace stands against competitors reveals its true market strength.

Squarespace in the website-builder/CMS ecosystem

When it comes to websites built using a recognised CMS, Squarespace holds a 3% market share, making it the 4th most widely used globally.

Operating in the website-builder space, Squarespace competes directly with Wix and Shopify. Wix is the most widely used; Shopify leads the e-commerce space, but Squarespace remains the go-to for design-first business sites, portfolios, and content sites.

Comparison to peers (e.g., Wix, WordPress, Shopify)

It’s fair to say that Squarespace is in a tough spot when it comes to competition from the likes of Wix, WordPress, and Shopify – 2025 data shows that these platforms are pulling further and further ahead despite Squarespace growing in the high-traffic tiers.

Ranking & popularity metrics

Squarespace is uniquely positioned in the premium market, capturing 39% of the top 10,000 websites using website builders, significantly outperforming Wix (12%) in this high-tier segment.

It holds a 14-15% market share in the e-commerce solutions space, trailing only WooCommerce and Shopify.

 In late 2025, it was named the “Best Website Builder for Small Business” for its integration of the Blueprint AI Builder and ease of use for non-technical entrepreneurs. 

Platform usage & website metrics

Real-world usage statistics reveal how businesses and creators leverage Squarespace.

Number of live sites and domains powered by Squarespace

11. About 7,083,974 (7.08 million) live Squarespace-powered sites are currently indexed. 

12. It holds a 3% to 3.2% share of the total global Content Management System (CMS) market.

13. As of late 2024, Squarespace ranked as the 5th largest registrar for total .com domains under management, holding over 8 million .com registrations.

In December 2025, Squarespace launched the “Dream It, Domain It” campaign to promote further its domain services, which now offer over 400 Top-Level Domains (TLDs). 

Traffic, performance & user behaviour

The Squarespace parent domain ranks 754th most popular globally as of mid-2025.

Squarespace’s leading site gets around 35–38 million visits per month globally.

The United States accounts for the largest share of visits, followed by the UK, Canada, and Australia.

Template usage & design metrics

Squarespace currently offers over 185 professional templates. The platform provides 31 official extensions to enhance functionality. 

Squarespace Circle identified five dominant aesthetics for 2026 that prioritize human creativity over “AI polish”: 

• Archival Index: minimalist design transforming structured data into visual storytelling.
• Glassmorphism: Uses translucent, layered depth and soft blurs.
• Creative Process: Rejects digital perfection in favor of hand-drawn marks, textures, and collage-style layering. 
• Motion Narrative: Uses intentional movement, such as scroll-triggered animations and video loops. 
• Card Play: Reinvents grid systems using modular, pressable “cards” with rounded corners and micro-animations.

E-commerce & conversion usage

14. Squarespace processed over $6.2 billion in Gross Merchandise Volume (GMV) in the most recent full fiscal year.

15. The Arts & Entertainment sector is the most significant niche, representing 14.9% of all Squarespace stores, followed by Food & Drink (8.8%) and Apparel.

16. While platform-specific averages vary, benchmark e-commerce conversion rates for 2025 generally range between 1.84% and 3.71%.

User demographics & business segments

Squarespace users are a creative bunch, with a bias toward professional services and a growing international presence, and they’re making a beeline for higher-value subscription plans.

Who uses Squarespace?

Squarespace primarily attracts young, professional, and design-conscious entrepreneurs.

17. More than 40% of Squarespace users are under 35. The largest age group is 25–34 (about 27%)

18. 66% of Squarespace users are small businesses. About 9% are large businesses. 

19. The platform is slightly more popular with female users, who account for approximately 53.7% of visitors compared to 46.3% for males.

Industry segmentation

Squarespace demonstrates robust adoption in the visual and creative industries:

Arts & Entertainment: the leading niche, accounting for 14.9% of all Squarespace stores. Within this, 44.3% focus on Visual Art & Design and 43.7% on Music and Audio.

Food & Drink: The second-largest segment at 8.8%. Nearly half of these (45.3%) sell food products, while 30.4% focus on beverages.

Geographic & language breakdown

While international growth is a top priority for 2026, the user base remains concentrated in English-speaking markets.

The United States dominates the global market, accounting for roughly 70.7%-75%. Following the US are the United Kingdom (6.7% of stores), Australia (5.2%), and Canada (3.5%).

Squarespace aims to achieve 30% non-US revenue by 2026, up from approximately 27% in late 2025.

Subscription plan distribution

Squarespace has done a great job of getting its users to switch to stable, long-term billing cycles and more feature-rich tiers.

20. Approximately 70% of subscribers opt for annual plans to take advantage of discounts, while 30% pay monthly.

21. Average revenue per unique subscription (ARPUS) has reached roughly $228, an 8–10% year-over-year increase driven by higher adoption of e-commerce tiers.

Plans start at around $16/month for Basic up to $99/month for Advanced (billed annually).

Revenue streams & monetisation

Squarespace operates on a successful hybrid Software-as-a-Service (SaaS) subscription model layered with transactional and service-based upsells.

Primary revenue sources

Squarespace generates 92% of its revenue from subscriptions, making it a subscription-first business model. 

Following the acquisition of Google Domains, Squarespace manages over 10 million domain names and generates recurring annual registration fees.

For users on lower-tier “Business” plans, Squarespace takes a small commission (around 3%) on sales. Users on higher “Commerce” plans have 0% transaction fees. 

Add-ons, extensions, third-party integrations

Squarespace is continually expanding its ecosystem by adding features and tools, many of which are sold as separate or higher-tier purchases to drive user commitment to the platform.

• Member Areas: lets users put exclusive content behind a paywall (one-time or recurring fees).
• Scheduling (Acuity Scheduling): integrated appointment booking and class management – it’s a feature that was acquired back in 2019.
• Email Campaigns: an integrated email marketing automation tool.
• Professional Email: Reselling Google Workspace for business email.

Squarespace offers over 30 official extensions that provide additional functionality, such as advanced shipping or tracking integrations. 

Trends in monetisation

• Increasing ARPU: Average Revenue Per User (ARPU) has steadily risen year over year, reaching approximately $228 in 2023, driven by users upgrading to higher-tier.
• AI Monetisation: New for 2026 is the integration of AI tools (Blueprint AI, AI SEO Assistant) into the core offering, enhancing the value proposition of existing subscription plans and reducing churn.
• Deepening the Ecosystem: The trend is toward an “all-in-one” platform that reduces reliance on external tools, locking users into the Squarespace ecosystem for all business needs, from website building to scheduling and inventory management. 

Regional revenue insights

Revenue is concentrated in North America, but international markets are a key growth area for 2026. 

22. United States: Generates the vast majority of revenue, approximately 71.5% of the total.

23. International: Non-US markets currently account for about 28.5% of revenue, with a strategic goal to increase this to 30% by 2026. 

 The UK, Australia, and Canada are key international contributors. 

Design, template & feature trends

How users are building with Squarespace is changing fast – design and feature adoption are driving this change.

Emerging design trends in Squarespace websites

Emerging design trends in Squarespace websites in 2025/2026 focus on minimalism and user experience. 

Clean layouts with ample white space, bold typography, and video headers are becoming the norm, helping sites feel modern and uncluttered. 

Custom animations, micro‑interactions, and split‑screen layouts are popular for adding interactivity while maintaining simplicity.

Template popularity and update trends

The platform’s template strategy has evolved from fixed designs to a unified framework. 

Over 50% of new users now begin their journey with Blueprint AI rather than traditional static templates.

Featured 2026 Templates:

• Revel: Popular for the Archival Index style.
• Amal Showcases Glassmorphism with subtle color-flow animations.
• Oranssi: Highly used for the Creative Process look, featuring hand-drawn icons. 

Feature adoption

Automation and advanced customization are the primary drivers of feature growth: 

• Blueprint AI: Recognized by TIME as one of the “Best Inventions of 2025,” this tool generates custom site structures and content via a conversational 5-step process.
• Finish Layer: a suite of pro-grade tools that launched in late 2025, making it easy to add advanced block animations (skewing, rotating) and independent mobile layouts.
• Beacon AI: a new business assistant that helps users generate SEO-friendly copy, email campaigns and product descriptions right within the dashboard.

Mobile optimization & AMP usage

Squarespace maintains a “mobile-first” standard to align with 2026 search requirements.

24. Squarespace’s main site gets roughly 35.7–38 million visits per month globally as of late 2025.

25. In the UK, about 62% of visits come from mobile devices. In Australia, 43.5% of traffic is mobile. In the U.S., mobile share is lower (~30%) but still large.

SEO, traffic & visibility metrics

Search engine performance determines whether Squarespace sites can compete organically.

SEO tools available on Squarespace

It has an integrated suite of SEO tools that aim to automate all the technical aspects of search engine optimization.

• Automatic Sitemaps: Generates and maintains a sitemap.xml that includes all your page URLs and image metadata for search engine indexing.
• Mobile Optimization: All templates use a responsive design that is automatically prioritized by Google’s mobile-first indexing.
• SSL Certificates: Every site includes a free SSL certificate, ensuring it uses the secure HTTPS protocol, which is a key ranking factor.
• Clean URL Structures: Automatically creates readable, static URLs for all pages and collection items.
• Structured Data Markup: Automatically generates schema markup for blog posts, products, events, and local businesses to help search engines understand your content.
• Squarespace AI SEO Tool: A 2025 feature that scans your site for missing metadata and uses AI to generate optimized page titles, meta descriptions, and image alt text.

Traffic acquisition channels for Squarespace sites

In 2025, Squarespace categorizes traffic into these primary acquisition channels within its Traffic Sources Analytics panel:

1. Organic Search: Traffic from search engines like Google or Bing. To see specific keywords, connect your site to Google Search Console.
2. Social: Visits from platforms like Instagram, Facebook, LinkedIn, and Pinterest. This includes both bio links and shared posts.
3. Direct: Visitors who type your URL directly into a browser, use bookmarks, or click links in private messaging apps (WhatsApp, Slack).
4. Referral: Clicks from other websites, blogs, or forums that link to your content.
5. Email: Traffic from newsletters. Use Squarespace Email Campaigns or UTM parameters for Mailchimp to track this accurately.
6. Paid: Traffic from ads (Google Ads, Meta Ads). On higher-tier Squarespace plans, these are broken down individually; on basic plans, they are grouped as “Paid.

Search engine rankings & visibility

Squarespace is recognized as a highly competitive platform for search engine visibility, though its performance varies significantly based on user optimization.

26. Approximately 84.9% of all Squarespace websites receive zero organic traffic from search engines.

27. Audits of Squarespace sites show that 86.3% have oversized images (>250kb) and 66.4% lack image alt tags, both of which are critical for ranking.

Growth in mobile traffic & conversions

Mobile dominance has significantly reshaped Squarespace’s traffic and conversion landscape, prompting the platform to prioritize mobile-first infrastructure to capture shifting consumer behavior.

28. Mobile devices currently drive 60% to 63.8% of all traffic to Squarespace sites, surpassing desktop for the fifth consecutive year.

29. Mobile users scroll 3x faster than desktop users but spend significantly less time on sites, averaging 704–775 seconds per visit compared to over 1,000 seconds for desktop visitors.

30. Mobile conversion rates typically sit between 1.2% and 2.9%, while desktop users, who are often in a more deliberate “decision” mindset, convert at a rate roughly 1.7x higher.

International & global reach

Squarespace’s global expansion reveals opportunities beyond the U.S. market. 

Market penetration outside the U.S.

Squarespace is actively expanding its presence into Europe and Asia, focusing on localized templates and integrating regional payment options.

As of 2025, non-U.S. revenue accounts for up to 27% of total revenue, indicatingsteady expansion beyond North America.

Language & localisation support

The Squarespace interface and site language settings support over a dozen languages, including English, French, German, Spanish, Italian, and Japanese (on version 7.1 sites).

Squarespace does not offer a built-in, one-click solution for a fully multilingual site. The official method involves manually duplicating pages and translating content. 

Still, the platform strongly promotes third-party solutions such as Weglot, which automates translation and adds a language switcher.

Cross-border e-commerce using Squarespace

Squarespace offers the fundamental features needed for international sales, but some advanced multi-currency functionality is limited compared to competitors.

• Shipping & Tax: Squarespace allows setup of shipping zones and automated tax calculations for multiple regions, easing international logistics.
• Payment Processors: It integrates with Stripe and PayPal for secure global transactions.
• Multi-Currency Limitation: Squarespace does not support multi-currency transactions; prices are shown in one fixed currency.
• Growth Opportunity: The global B2C e-commerce market is projected to reach $9 trillion by 2032, offering growth potential for merchants with strong localization strategies.
• Enterprise Solutions: Enterprise clients get personalized SEO consultations to help enter new international markets.

Wrap up

In 2026, Squarespace continues to be a major player in the web design industry with millions of sites hosted on their easy-to-use design platform.

Although its development is remarkable, it still has some aspects that need improvement, like multi-currency support and certain professional e-commerce functionality.

With strong revenue growth, increasing global presence, and a focus on design and simplicity, Squarespace continues to be one of the most popular alternatives to Wix.

For the merchants aiming for growth with the need for more superior ecommerce solutions, the consideration of other platforms with greater ecommerce functionalities would be the right choice.

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