41 Latest Wix statistics you must know in 2026

Wix lets people build websites without code. Small businesses, creators, and online sellers use it to go live online quickly and manage everything from one place.

The platform keeps things simple with ready tools, AI setup, and built-in ecommerce. This makes it easy to launch, edit, and grow a site.

These statistics show how Wix is growing in users, revenue, and online stores as we move into 2026.

Top highlight

• Wix has over 282 million registered users globally.
  
• More than 272 million websites were created using Wix.
  
• Approximately 8-8.5 million Wix websites are live online.
  
• Wix adds about 45,000 new users every day.
  
• Paid users cross 6.2 million premium subscriptions.
  
• Wix’s revenue crossed $1.76 billion in 2024.
  
• Wix leads the website builder market with 45%+ share.
  
• Over 3 million online stores run on Wix.
  
• Wix stores process $12+ billion in yearly sales.
  
• AI tools are used by 50%+ of new Wix users.

Users & Registered accounts

Wix has a large and active user base comprising individuals, small businesses, and online sellers. 

Many users start with simple websites and later move into business or ecommerce as their needs grow. The data below shows how Wix scales across users, regions, and pricing plans.

Total registered users

Wix continues to attract new users at a steady pace. People use the platform to test ideas, launch businesses, create portfolios, or run online stores. 

Not every user publishes a live site, but the signup volume indicates strong interest in building websites without code.

1. Wix has over 282 million registered users worldwide.

This number includes both free and paid users and continues to grow each year as more people move their work and businesses online.

Geographic reach & country‐count

Wix has a wide global presence. Users from many regions rely on the platform because it supports multiple languages, local payments, and region-based tools. This makes Wix suitable for both local businesses and global brands.

2. Wix is used in more than 190 countries.

3. The United States leads with 13% of all Wix websites, followed by the UK (5.7%), Brazil (2.7%), Germany (2.4%), Canada (2.2%), and France (2%).

4. More than 53% of Wix’s revenue comes from outside the US.

These numbers show that Wix’s growth is no longer limited to one region. International markets now play a significant role in user growth and revenue.

Premium vs freemium users

Wix follows a freemium model. Most users begin on the free plan to explore the platform. They upgrade only when they need features like custom domains, ecommerce tools, or advanced site control.

5. Wix has about 6.2 million paid users on premium plans.

6. Only around 2–3% of total users are paid subscribers.

7. Over 85% of paid users choose yearly or long-term plans.

Free users help Wix expand its reach, while paid users provide stable, recurring revenue. This balance allows Wix to scale while keeping entry barriers low for new users.

Market share & Competitive positioning

Wix holds a strong position in the website builder space. It competes with both hosted builders and open-source platforms. 

The data below shows how Wix compares across the broader market.

Global website builder market share

Wix is the most used hosted website builder in the world. It leads by a wide margin when looking only at DIY website builder platforms.

8. Wix powers around 45–46% of all websites built using website builders.

9. Wix ranks #1 among hosted website builder platforms globally.

This lead comes from ease of use, all-in-one tools, and strong brand recognition.

Share among top websites/high-traffic sites

Wix is not limited to small or low-traffic sites. Many active, high-traffic websites also run on the platform, particularly business and ecommerce sites.

10. Wix powers approximately 5% of the top 1 million websites on hosted platforms.

11. Millions of active business sites on Wix receive regular traffic each month.

This shows that Wix can handle real-world traffic and business use, not just basic sites.

Comparison with major platforms (e.g., WordPress, Squarespace)

Wix competes with open-source and hosted platforms, each serving different user needs.

12. WordPress leads the CMS market with over 60% market share, primarily due to its open-source model.

13. Wix accounts for approximately 3–5% of all websites worldwide across CMS platforms.

14. Squarespace follows Wix with roughly a 15–16% share in the website builder category.

WordPress offers flexibility but needs setup and maintenance. Squarespace focuses on design-first users.

Wix stands out by combining ease of use, built-in features, and scalability, helping it attract a much wider audience.

Revenue & Financial performance

Wix has grown into a strong and stable business over the years. Its income comes from paid plans, online selling tools, and added services used by businesses as they grow.

The numbers below show how Wix turns users into revenue and how the company continues to increase earnings while improving overall performance.

Recent revenue figures

Wix has shown steady revenue growth over the past few years. It earns from paid plans, add-ons, and ecommerce services.

15. Wix reported about $1.76 billion in revenue in 2024.

This figure represents the total revenue Wix generated from subscriptions and services in one year.

16. Revenue from premium plans makes up most of Wix’s total earnings, with the United States leading at 13% of all Wix websites

Paid users and yearly plans generate the largest share of revenue.

Growth rate & trends

Revenue growth shows how fast the business is expanding from year to year.

17. Wix revenue grew about 13% year over year.

This means the company earned 13% more than the year before.

18. Revenue is projected to reach nearly $2 billion in 2025–2026.

This estimate shows a continued upward trend.

These trends tell us Wix is expanding its user base and monetizing more customers as businesses shift online.

Business segments & revenue breakdown

Wix earns money from a mix of offerings. Each segment adds to the total revenue.

19. Premium subscriptions account for 65% of Wix’s total revenue. Users pay for upgrades like custom domains, storage, marketing tools, and ecommerce features.

20. Revenue from ecommerce and business tools grew 21% year-over-year, reaching around $460 million.

As more Wix sites sell products and services, the commerce segment adds to revenue growth.

21. Add-on services such as apps, SEO tools, and email marketing generated over $140 million in 2024, reflecting a 20% increase in the App Market segment.

This mix shows that Wix isn’t dependent on a single revenue source. It earns from subscriptions, tools, and services that users add as they grow.

E-commerce & Online stores

E-commerce is a major growth area for Wix. Many small businesses use Wix to sell products, offer services, and manage orders from one dashboard. 

The platform focuses on ease of setup and built-in selling tools.

Number of Wix stores/merchants

Wix supports a large number of active online sellers. Many of these stores are run by small teams or solo founders who want a simple way to sell online.

22. Wix hosts over 3 million active online stores worldwide.

23. Around 30–40% of live Wix websites use ecommerce features.

This shows that selling online is no longer a niche use case on Wix. It is a core part of the platform.

Store owner behaviour – product counts, selling activity

Most Wix store owners run small catalogs and focus on direct-to-customer sales. They often sell physical products, digital goods, bookings, or services.

24. Many Wix stores list fewer than 50 products.

25. Wix stores process over 300 million transactions per year.

26. Wix-powered stores generate more than $12.4 billion in annual sales.

These numbers show that Wix merchants are active sellers, even if their stores are small.

E-commerce trends relevant to Wix

Wix ecommerce growth follows broader online selling trends. Mobile traffic, local businesses, and all-in-one tools play a significant role.

27. Over 50% of Wix’s ecommerce traffic comes from mobile devices.

28. Built-in payments and checkout tools drive higher store adoption.

29. More merchants use Wix for services, bookings, and digital products.

Wix continues to add features that support these trends, which helps more users turn simple websites into revenue-generating stores.

Traffic, demographics & Usage behaviour

Wix sites attract a broad mix of visitors from different countries and age groups.

Many site owners use Wix for business, while visitors browse products, services, and content across a wide range of industries.

The data below highlights where users come from, the age groups most active on Wix, and how site owners connect their websites with social platforms and mobile apps to stay engaged.

Demographics (age, country) of Wix site owners or visitors

Wix sites attract a broad group of users and visitors. Small businesses, freelancers, and creators make up a large share of the user base. Traffic comes from many countries and age groups.

30. Most Wix site owners are between 25 and 44 years old.

31. A substantial share of site visitors comes from the US, Brazil, the  UK, and India.

32. Nearly 80% of active Wix sites are owned by small businesses or personal creators.

This spread shows Wix sites serve a mix of business owners and general audiences.

Social media & app usage stats

Wix site owners often integrate their sites with social apps to reach audiences and increase sales.

33. A high percentage of Wix users link social media accounts to their sites.
    Platforms like Instagram, Facebook, and TikTok are common sharing points.
34. The Wix mobile app has millions of downloads worldwide.
    The app lets users manage sites and store orders on the go.

These numbers show how Wix users stay active across web and mobile platforms.

Technology & Feature adoption

Wix continues to add features that make website creation faster and easier. Many users rely on built-in tools rather than custom code, making it easier to launch and manage sites.

The points below explain how new features are adopted, how developers and partners support the platform, and how Wix maintains strong performance as the business grows.

Adoption of new features (AI, drag-and-drop, etc.)

Wix continues to add tools that help users build and run sites more easily. New features aim to reduce setup time and provide greater control without requiring coding.

35. More than 50% of new Wix users use AI-based setup tools during site creation.

These users rely on AI for layout, page structure, and content suggestions.

36. 100% of Wix websites use the drag-and-drop editor.

The editor is the core design tool across all plans and site types.

37. The Wix App Market offers 600+ apps and extensions.

These apps cover ecommerce, bookings, forms, SEO, analytics, and marketing.

These features make Wix simple to use for both new and experienced site builders.

Developer/partner ecosystem

Wix supports a growing ecosystem of developers, agencies, and freelancers who build on top of the platform.

These apps are actively installed by users across industries.

38. Partner-built solutions contribute to 30%+ year-over-year growth in partner revenue.

Agencies and freelancers play a key role in higher-value projects.

This ecosystem helps Wix serve both beginners and advanced business users.

Platform performance (e.g., gross margin, profitability)

Wix’s performance reflects long-term stability, not just growth. Financial metrics show significant improvement in recent years.

39. Wix reached full-year GAAP profitability in 2024, with $1.76 billion in revenue

This marked the first time the company reported net positive income for a full year.

40. Wix achieved a free cash flow margin of ~28% in 2024.

This level supports continued product investment and platform expansion.

These numbers show Wix is scaling users, features, and revenue while staying financially stable.

Conclusion

Wix continues to grow as an easy platform for building and managing websites. User numbers, revenue, and online stores all continue to rise across many countries.

Simple tools, built-in ecommerce, and AI features help people launch and run sites without technical work. This works well for small businesses and creators.

Going into 2026, Wix remains a strong choice due to its scale, steady revenue, and wide feature set.

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