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Yelp remains a key platform for local businesses and consumers.
Millions of Yelp users rely on the Yelp app to find businesses, check Yelp reviews, and compare business ratings before making a choice.
The latest Yelp stats from the annual report show steady business growth, more paying advertising locations, and strong revenue performance.
In this blog, we cover key Yelp stats, user behavior, review trends, revenue performance, and what these insights mean for businesses and marketers.
Top highlight
- Yelp has 7.74 million active business pages, a 10% increase from last year, indicating steady growth among local businesses.
- Users have written over 308 million Yelp reviews, with 21 million new reviews added in 2024 alone.
- Approximately 76% of reviews are recommended by Yelp’s system and contribute to each business’s rating.
- The Yelp app is used by 29 million people each month to find and read reviews of local businesses.
- Around 2.5 million people search on Yelp every day, helping millions find businesses nearby.
- Yelp has 515,000 paying advertising locations as of mid-2025, showing that more businesses are investing in ads.
- Yelp’s net revenue reached $1.41 billion in 2024, up 6% from the previous year.
- The company earned $133 million in profit, representing a 34% year-over-year increase.
- Service-based ads (such as home repair, auto, and health) grew by 11%, while restaurant and retail ads declined by 3%.
- Over half of Yelp users earn more than $100,000 per year, providing businesses with access to a strong and active customer base.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Key metrics & Recent performance
Yelp continues to show strong performance across users, reviews, and revenue. The latest Yelp stats highlight growing user engagement, business expansion, and solid financial results.
This section breaks down key Yelp data and insights from the annual report, highlighting Yelp’s impact on local businesses, advertisers, and consumers.
Yelp Users and Engagement
Yelp users remain highly active across mobile and web platforms. Millions rely on the Yelp app and business pages to find businesses, check Yelp reviews, and compare business ratings. Yelp continues to attract more customers and maintain a strong, high-income audience.
1. 29 million monthly users access the Yelp app to find businesses, check Yelp reviews, and compare business ratings.
2. Around 2.5 million people search on Yelp every day, helping millions find services and other businesses nearby.
3. More than 50% of Yelp users have an annual income above $100,000, making them valuable potential customers for local brands.
4. Yelp’s audience spans a broad age range from 25 to 54, with a majority of users having attended college or higher education.
5. Yelp continues to reach over 75 million monthly visitors, including people searching for food, hair salons, auto repair, and home services across multiple industries.
Business Growth and Advertising
Yelp’s advertising growth shows how local businesses continue to invest in visibility and customer engagement. The platform’s paying advertising locations, business pages, and ad tools reflect how Yelp helps businesses attract more leads and manage their online reputation effectively.
6. Yelp hosts 7.74 million active business pages, up 10% year-over-year.
7. In 2025, Yelp had 515,000 paying advertising locations, demonstrating consistent investment by local businesses.
8. Yelp ranks #2 among U.S. review platforms (after Google), with more than 300 million cumulative reviews and strong brand trust.
9. Services ads, including home, auto, and health, grew 11% in 2024, reaching $879 million in ad revenue.
10. Restaurant and retail ads fell slightly (–3%) to $470 million, as more businesses shifted to service-based categories.
11. Yelp now offers over 20 advertising tools, including call-to-action buttons, business highlights, and review response features, enabling businesses to manage their pages effectively and attract more customers.
Revenue and Company Performance
Yelp’s net revenue and income continue to rise, driven by stronger advertiser spending and effective cost management.
12. Yelp’s net revenue reached $1.412 billion in 2024, a 6% year-over-year increase.
13. The company reported $133 million in net income, representing a 34% increase compared to 2023.
14. Adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) was $358 million, about 25% of total revenue.
15. In Q2 2025, Yelp reported $370 million in quarterly revenue and $44 million in net income, showing continued financial growth.
Market Reach and Global Trends
Yelp continues to expand its global market reach, with the U.S. remaining its strongest region. With growing visibility among consumers and businesses, Yelp’s market share in online reviews and local advertising remains steady.
16. Yelp operates in approximately 30 countries, where its brand and market share are strongest.
17. More than 90% of Yelp’s traffic comes from the U.S. market, where its brand and market share remain strongest.
Consumer behavior & Yelp Reviews
Yelp reviews continue to influence consumer behavior and business growth. The platform’s reliable review system and strong user engagement make it a top destination for individuals seeking trustworthy local information.
18. As of 2024, a total of 308 million Yelp reviews have been published, with 21 million new reviews added in the previous year.
19. Approximately 76% of all reviews are marked as recommended, which means they contribute to a business’s visible star rating.
20. Businesses with more positive reviews see an average 15–20% increase in leads and conversions from Yelp searches.
21. Yelp’s automated filtering system hides roughly 24% of low-trust reviews, helping reduce spam and manage negative reviews.
22. Over 80% of consumers check Yelp reviews before visiting a store or booking a service, confirming Yelp’s key role in purchase decisions.
Emerging trends & What’s changing
Yelp continues to evolve as consumer behavior and local marketing trends change. Businesses are focusing more on service-based advertising, mobile users, and managing online reviews to attract more customers and increase leads.
- Service categories like home improvement, auto, and health grew faster than restaurants and retail in 2024, now making up over 60% of Yelp’s total ad revenue.
- Service-based ads generated $879 million, a 11% increase year over year, indicating strong demand from local businesses.
- Restaurant and retail ads dropped 3% to $470 million, but still make up 38% of Yelp’s ad revenue.
- Advertisers spent about 8% more per business page in 2024, focusing on better targeting and more leads from Yelp searches.
- Yelp added over 20 new tools to help businesses respond to reviews, manage ratings, and attract more customers.
- The Yelp app had 29 million monthly users in 2024, showing strong mobile engagement.
- About 80% of Yelp searches now come from mobile devices, making mobile visibility more important for local businesses.
- Yelp ranks among the top three global review platforms, with 308 million reviews and 75 million monthly visitors checking business information and reviews.
These shifts show how Yelp continues to adapt to modern consumer behavior, giving businesses better ways to reach potential customers, manage online reviews, and grow their customer base.
Implications for businesses & Marketers
Yelp continues to play a key role in how local businesses attract customers and build trust online.
The latest Yelp data shows that businesses that stay active, manage reviews, and update their business pages regularly see stronger results in both visibility and sales.
Local Service Providers
Businesses such as hair salons, home repair companies, and auto shops benefit the most from Yelp Ads, as they target high-intent consumers searching for nearby services.
These industries benefit from Yelp’s ability to connect people searching for services with businesses ready to provide them.
Restaurants and Retailers
Restaurants can attract more customers by keeping their Yelp pages updated with accurate menus, high-quality photos, and positive reviews.
Visual content and accurate business information enable potential customers to make faster decisions and enhance overall engagement.
Marketing and Targeting
Marketers can use Yelp data to reach specific industries and age groups more effectively.
Targeted ads improve ROI from advertising locations and help brands understand consumer behavior across different categories.
Reputation and Review Management
Actively responding to reviews and maintaining accurate business information builds trust and attracts more leads.
Managing both positive and negative reviews helps businesses strengthen their reputation and increase business ratings over time.
Affluent Customer Base
Over 50% of Yelp users earn more than $100,000 per year, providing businesses with access to an audience willing to invest in high-quality products and services.
This makes Yelp a valuable platform for reaching potential customers with strong buying power.
Engagement and Business Growth
Businesses that monitor consumer behavior, stay active on their Yelp page, and regularly update their listings see consistent business growth.
Yelp stats confirm that well-managed pages and quick responses to customer feedback lead to more leads, better visibility, and measurable sales success.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Conclusion
Yelp remains a vital platform for both local businesses and consumers. Millions of Yelp users rely on it to find businesses, read reviews, and make buying decisions.
With steady growth in reviews, business pages, and ad revenue, Yelp continues to shape how people choose where to spend their money.
For businesses and marketers, the focus should be on maintaining accurate information, responding to reviews, and utilizing Yelp ads effectively.
Consistent engagement and well-managed pages help attract more customers and build lasting trust.
Also Read:
24 Impactful Word-of-Mouth marketing stats (2026)
43 Interesting Google Maps statistics (New report)
23 Insightful FOMO statistics (New 2026 report)
37 Latest User-Generated Content Statistics (New Report)
51 Insightful social proof statistics (New 2025 report)
12 Must-know testimonial statistics (2025 Data)
16 Fake review statistics you can’t ignore (2025)
Frequently asked questions
Yelp has about 29 million monthly app users and around 75 million total monthly visitors who search for local businesses and check reviews.
As of 2024, Yelp hosts over 308 million reviews, with around 21 million new reviews added in one year.
Service-based businesses including home improvement, auto, and health services are growing the fastest and now generate over 60% of Yelp’s ad revenue.
Yelp’s net revenue reached $1.412 billion in 2024, with steady growth driven by advertising from local businesses.
Yelp helps businesses reach potential customers, manage online reviews, and improve visibility. Positive reviews and active business pages often lead to more leads and higher sales.
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