37 Trustpilot Statistics You Need to Know in 2026

Online reviews help people decide which products and businesses they can trust. Many customers read feedback from other buyers before they make a purchase.

Platforms like Trustpilot help collect and display online reviews that build social proof and customer trust.

Trustpilot is a popular review platform where customers share their experiences and rate businesses. Companies also use it to manage feedback and show real customer opinions.

In this article, we will examine key Trustpilot statistics that show how reviews, user activity, and platform growth influence customer decisions.

Key Trustpilot Statistics (Top Highlights)

361.1 million active reviews are hosted on Trustpilot as of 2025.

Trustpilot generated about $261.1 million in revenue in 2025.

The platform has 27,000+ paying business customers using its services.

Trustpilot attracts around 64 million monthly users.

Trustpilot widgets generated about 160 billion TrustBox impressions across websites.

The platform operates with businesses from 100+ countries.

Trustpilot supports review invitation templates in 16 languages.

Around 73% of Trustpilot reviews are 5-star ratings.

Trustpilot removed about 7.8 million fake reviews in 2025 through moderation and automated checks.

Trustpilot receives roughly 80 million monthly website visits based on traffic estimates.

Trustpilot User Statistics

Trustpilot connects consumers and businesses through public feedback. People visit the platform to read reviews, compare companies, and share their experiences.

These user numbers help explain how widely the platform is used and how much influence online reviews have on purchase decisions.

Total Trustpilot Users

Trustpilot has built a large global audience of consumers who rely on reviews before buying products or services. The platform continues to grow as more businesses invite customers to leave feedback and share their experiences publicly.

1. Trustpilot has around 64 million monthly users interacting with the platform.

2. The website receives roughly 80 million visits per month, showing strong ongoing user activity.

Trustpilot Traffic Statistics

Traffic data shows how often people visit Trustpilot to check ratings and reviews. This traffic reflects how consumers use review platforms as a quick research step before choosing a business.

3. Trustpilot records about 80 million global visits each month.

The largest share of visitors comes from the United States, the United Kingdom, Denmark, Australia, and Canada.

4. About 55–60% of Trustpilot traffic comes from mobile devices, while 40–45% comes from desktop users.

Demographics of Trustpilot Users

Trustpilot users come from many age groups, but some segments are more active in writing and reading reviews. These patterns show how customer feedback influences modern buying behavior.

5. The largest group of Trustpilot users is between 25 and 44 years old, representing a major share of online shoppers.

6. Around 9 out of 10 customers read reviews before buying, and many users leave reviews after positive or negative experiences.

Trustpilot Review Statistics

Customer feedback is the core of Trustpilot. Millions of consumers share experiences about products, services, and companies.

These review numbers show how much content the platform hosts and how customer opinions shape business reputation and buying decisions.

Total Reviews on Trustpilot

Trustpilot collects reviews from businesses across many industries. The total review volume shows how active the platform is and how often consumers share feedback online.

7. Trustpilot hosts about 361 million active reviews on the platform.

8. Based on annual review activity, users submit roughly 160,000+ reviews per day on average.

Star Rating Distribution

Trustpilot reviews follow a clear rating pattern. Most users leave very positive feedback, while a smaller group shares neutral or negative experiences.

9. 5-star reviews: about 73% of all reviews

10. 4-star reviews: about 8%

11. 3-star reviews: about 3%

12. 2-star reviews: about 2%

13. 1-star reviews: about 14%

This distribution shows that most customers report positive experiences, but negative reviews still represent a meaningful share.

Consumer Review Behavior

Customer reviews often reflect real experiences with a business. People usually write feedback after a strong positive or negative interaction.

These behavior patterns help explain why online reviews and social proof influence buying decisions.

14. Around 76% of customers write reviews after a positive experience, while others leave feedback after a poor experience or service issue.

Common reasons include poor customer support, delayed delivery, product quality problems, hidden fees, or difficulty getting refunds.

Trustpilot Business Statistics

Trustpilot connects consumers with businesses through public feedback. Companies create profiles, collect customer reviews, and respond to feedback to build trust with new customers.

These business statistics show how widely the platform is used across industries.

Number of Businesses on Trustpilot

Millions of companies have profiles on Trustpilot where customers can leave reviews. Businesses often claim their profiles to manage feedback and reply to customers.

15. More than 900,000 businesses have received reviews on Trustpilot.

16. Over 27,000 businesses use paid Trustpilot services to manage and collect reviews.

Industries With the Most Reviews

Some industries receive more reviews because customers interact with them frequently.

Sectors with large online transactions or service experiences tend to generate the most feedback.

Ecommerce Businesses

Online shopping generates a large share of Trustpilot reviews because customers often review product quality, shipping, and service.

17. About 35% of Trustpilot reviews relate to ecommerce stores and online marketplaces.

Financial Services

Financial products create strong customer reactions, which leads many users to leave feedback about their experience.

18. Financial services account for roughly 15–18% of reviews on Trustpilot.

Travel and Hospitality

Travel experiences often lead customers to share feedback about booking, service quality, and overall satisfaction.

19. Travel and hospitality businesses generate around 12–15% of Trustpilot reviews.

Software and SaaS Companies

Digital products and subscription platforms also receive many reviews from users who rely on them daily.

20. Software and SaaS companies contribute about 10–12% of reviews across the platform.

Trustpilot Market Share & Industry Position

Online reviews have become an important trust signal for consumers. Many buyers check ratings before choosing a product or service.

Trustpilot is one of several major review platforms that help businesses collect and display customer feedback.

Trustpilot vs Other Review Platforms

Different platforms serve different industries and audiences. Some focus on local businesses, while others focus on software, travel, or ecommerce.

Comparing major platforms helps show where Trustpilot fits in the review platform ecosystem.

Google hosts hundreds of millions of business reviews across Maps and Search, making it the largest review ecosystem globally.

21. Yelp has more than 330 million cumulative reviews across local businesses such as restaurants, services, and retail.

22. TripAdvisor hosts over 1 billion reviews and opinions related to hotels, travel destinations, airlines, and experiences.

23. G2 contains more than 2.8 million verified software reviews, mainly focused on SaaS and business tools.

Global Online Review Marketing

The review platform industry has grown quickly as consumers rely more on feedback from other customers before buying products or services.

24. The global online review management market is expected to exceed $8–10 billion by the end of the decade, as more businesses invest in reputation management tools.

25. Around 90% of consumers read online reviews before making a purchase, showing how strongly reviews influence buying decisions.

Why Businesses Choose Trustpilot

Many companies use Trustpilot because it allows public feedback and transparent ratings. Businesses can collect reviews, respond to customers, and display ratings on their websites.

Trustpilot publishes transparency reports and moderation processes to show how reviews are monitored and managed.

26. The platform reviews 100% of submitted reviews through automated checks and moderation systems before publication.

Trustpilot ratings and review content help businesses improve search visibility, click-through rates, and trust signals on websites and search results.

Impact of Trustpilot Reviews on Consumer Behavior

Customer reviews strongly influence how people choose brands and products. Many shoppers read feedback before they buy because reviews show real experiences from other customers.

Platforms like Trustpilot help create social proof, which affects trust and purchasing decisions.

How Reviews Influence Purchasing Decisions

Consumers often rely on ratings and feedback to decide whether a business is trustworthy. Reviews reduce uncertainty and help people compare options before making a purchase.

27. About 88% of consumers trust online reviews as much as personal recommendations when deciding where to buy.

28. Businesses with ratings between 4.0 and 4.7 stars often see higher conversion rates, since customers view these ratings as trustworthy and realistic.

Importance of Review Volume

The number of reviews also affects how credible a business appears. Customers usually trust businesses that have many reviews rather than only a few.

29. Products with 50 or more reviews can increase purchase likelihood by about 270% compared with those with only a few reviews.

Importance of Responding to Reviews

Customer responses show that a business listens to feedback and cares about customer experience. This interaction can improve brand perception.

30. About 89% of consumers say they are more likely to choose a business that responds to reviews, especially when companies address complaints or thank customers for positive feedback.

Trustpilot Financial Statistics

Trustpilot earns most of its income from businesses that use its tools to collect and manage customer reviews. While consumers can read and write reviews for free, companies often pay for features that help them monitor feedback and display reviews on their websites.

Trustpilot Revenue

Trustpilot has shown steady growth as more businesses use review platforms to manage their reputation and customer feedback.

31. Trustpilot generated about $261 million in revenue in 2025, reflecting continued growth in its review platform services.

Most of Trustpilot’s income comes from subscription plans paid by businesses that want advanced review management features.

Trustpilot Business Model

The platform uses a freemium model. Any business can have a public profile, but companies pay for tools that help them collect, manage, and promote reviews.

32. Millions of businesses have free public profiles, while more than 27,000 companies pay for Trustpilot’s business services.

Paid plans give businesses access to tools such as review invitations, analytics dashboards, website widgets, and response management.

Market Valuation

Trustpilot became a public company and continues to grow as the demand for reputation management platforms increases.

33. Trustpilot went public on the London Stock Exchange in 2021.

The company’s market valuation has fluctuated in the multi-billion-dollar range since its public listing, reflecting investor interest in the online reviews and reputation management sector.

Trustpilot Trends & Future Predictions

Online reviews continue to grow as customers rely on feedback before choosing a business. Review platforms have become an important source of information that helps people compare brands, understand customer experiences, and make confident buying decisions.

Growth of Online Reviews

Customer feedback now plays a major role in how people research products and services. Businesses also encourage reviews because they help build social proof and online reputation.

34. About 93% of consumers say online reviews influence their purchase decisions, showing how strongly customer feedback affects buying behavior.

AI and Review Moderation

As review platforms grow, moderation becomes increasingly important for maintaining trust and preventing fake feedback. Many platforms now use artificial intelligence to monitor reviews and detect suspicious activity.

Millions of fake reviews are detected and removed each year as platforms analyze review patterns and suspicious behavior.

35. Around 90% of fake or policy-violating reviews are detected automatically through automated moderation systems.

Future of Reputation Platforms

Businesses increasingly treat reviews as a key marketing and trust signal. This trend is driving demand for tools that help companies collect and manage customer feedback.

36. The global review management software market is expected to reach about $10 billion in the coming years as more businesses focus on reputation management.

37. More than 70% of businesses integrate review platforms with ecommerce, CRM, or marketing tools to automate review collection and manage customer feedback.

Interesting Trustpilot Facts

Trustpilot has grown into one of the largest review platforms where customers share their experiences with businesses.

The platform receives constant activity from users around the globe, which creates interesting patterns in review behavior and platform usage.

Surprising Statistics

Some Trustpilot numbers highlight how frequently people interact with the platform and how widely it is used across industries and countries.

On average, 100+ reviews are posted on Trustpilot every minute by customers sharing their experiences.

Large global brands in ecommerce, telecom, financial services, and travel tend to receive the most reviews on Trustpilot.

The United States accounts for about 28–30% of Trustpilot traffic, followed by the United Kingdom (~18–20%), Denmark (~8–10%), Australia (~6–8%), and Canada (~5–6%), making them the largest sources of reviews and platform activity.

Fun Trustpilot Insights

Review patterns often change based on industry trends and seasonal shopping periods. These trends reveal how customer feedback activity fluctuates throughout the year.

Industries such as ecommerce, fintech, subscription services, and SaaS platforms have seen the fastest growth in Trustpilot reviews. Seasonal review trends

Review activity usually spikes during major shopping seasons like Black Friday, holiday sales, and travel booking periods, when customers interact with businesses more frequently.

Conclusion

Trustpilot plays a major role in how customers research businesses. Many people read online reviews before making a purchase, which makes review platforms a strong source of social proof and customer trust.

The statistics in this article show how ratings, review volume, and customer feedback influence buying decisions. Businesses that collect reviews and respond to customers often build stronger credibility.

As online feedback continues to grow, managing reviews will remain important. Companies that focus on real customer feedback and use review management software will build better trust with future buyers.