Yotpo vs Shopper Approved: Which is better for you?

If you’re choosing between Yotpo and Shopper Approved, the right pick depends on what your store needs. 

Both tools help you collect and display reviews, but they work in different ways and fit different types of businesses.

Yotpo gives you a wide set of review and marketing features in one place. Shopper Approved focuses on fast review collection and strong Google seller ratings.

This guide explains how each tool works, where each one is stronger, and which option fits your store size, goals, and budget. By the end, you’ll know exactly which one makes more sense for you.

Quick comparison: Yotpo vs Shopper Approved vs WiserReview

Here is a quick look at how Yotpo, Shopper Approved, and WiserReview compare, so you can see the key differences right away.

Overview of each platform

This section gives a clear view of what each platform offers and how they differ.

Yotpo

Yotpo is a review platform built for stores that want more than basic review features. 

It offers photo and video reviews, email requests, SMS requests, loyalty tools, and advanced widgets.

It gives you a strong setup if your store needs growth features and deeper integrations.

Pros

• Photo and video reviews look strong on product pages
• Many widget layouts for product and category pages
• Email and SMS review requests
• Integrates with major ecommerce platforms
  
• Works well for mid-size and large brands
  

Cons

• High pricing as your order volume grows
• Setup takes more time
• Some features sit behind higher plans

Pricing

Free plan included. Paid plans start around $15–$79 per month and rise with store size and added tools.

Shopper Approved

Shopper Approved focuses on fast review collection and strong Google seller ratings. 

Its strength comes from sending simple requests at the right time to increase the number of reviews your store gets.

It also helps your brand stand out in Google search with seller ratings and rich snippets.

Pros

• Strong results for Google seller ratings
• Simple and fast setup
• Good for collecting many reviews in a short time
• Helps improve how your brand appears in search results
• Works well for service-based businesses, too

Cons

• No free plan
• Fewer customization options
• The toolkit is smaller than Yotpo

Pricing

Plans start around $119 per month. Pricing depends on business size and the level of seller rating support.

WiserReview

WiserReview gives stores a clean, low-cost way to collect, manage, and show reviews. 

Setup takes only a few minutes, and the widgets look simple and modern. 

It helps small and mid-size stores collect more reviews using email and SMS requests without paying high fees.

Pros

• Free plan available
• Quick setup
• Clean and flexible review widgets
• Email and SMS requests included
• Low-cost paid plans
• Fits small and multi-store setups

Cons

• Limited free plan.
• Fewer extra marketing tools compared to Yotpo

Pricing

Free plan available. Paid plans start at $9 per month, making it one of the most affordable options.

❮

❯

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Side-by-side feature comparison

This section shows a simple side-by-side view of the main features in each platform.

Review collection and verification

Yotpo offers email and SMS review requests with photo and video support, which is why many users later look for a Yotpo reviews alternative that gives more flexibility.

Shopper Approved uses a simple request flow focused on getting more reviews quickly. It verifies reviews based on customer activity and order details but keeps the process lighter. 

WiserReview offers email and SMS requests with clean forms and clear verification rules.

Display and syndication (SEO, Google, Social)

Yotpo gives you many widget layouts and supports SEO-rich snippets, social sharing, and Google seller ratings.

Shopper Approved focuses strongly on Google seller ratings and helps improve visibility in search results. 

WiserReview offers clean review widgets, SEO snippets, and seller-rating support for stores that want simple display options.

Integrations and marketing tools

Yotpo connects with many ecommerce and marketing tools and includes extras like SMS, loyalty, and UGC. 

Shopper Approved offers core integrations with major platforms and focuses more on Google programs than marketing add-ons. 

WiserReview supports popular platforms and includes core automation tools without extra layers.

Pricing and scalability

Yotpo can become expensive as order volume grows. It fits mid-size and large stores that need more features. 

Shopper Approved starts at a higher price and suits stores that want stronger seller ratings. 

WiserReview offers a free plan and low-cost paid plans, which makes it easier for small and mid-size stores to scale without a high cost.

Support and platform maturity

Yotpo has a large support team and long experience in ecommerce reviews. 

Shopper Approved has stable support with quick responses and strong knowledge of Google programs. 

WiserReview offers fast support with quick fixes and a simple dashboard that helps small teams work faster.

Which platform is better for you?

The right platform depends on how your store works, how many reviews you plan to collect, and how much you want to spend each month. Each tool fits a different type of business, so it helps to match your needs with what each platform does best.

Pick Yotpo if you want more review features

Yotpo works well for brands that need photo reviews, video reviews, and advanced widgets. It has more tools but also a higher cost.

• Strong photo and video review support
• Many widget layouts
• Extra tools like SMS and loyalty
• Better for mid-size and large brands

Pick Shopper Approved if Google visibility is your priority

Shopper Approved helps stores collect more ratings fast and show stronger seller ratings on Google. It is simple and focused.

• Fast review collection
• Strong Google seller rating support
• Simple setup
• Good for stores that want more search-page visibility

Pick WiserReview if you want a simple and low-cost setup

WiserReview fits small and mid-size stores that want clean widgets, quick setup, and affordable plans.

• Free plan available
• Easy email and SMS requests
• Clean display widgets
• Good for stores that want low monthly costs

This makes the choice simple: Yotpo for full features, Shopper Approved for Google results, and WiserReview for easy setup and low cost.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Wrap up

Your final choice comes down to what your store values most.

If you want a review system with more options and deeper control, Yotpo fits that need. It works best for brands that want more room to customize and expand.

If your focus is on boosting search visibility through strong seller ratings, Shopper Approved is the clearer match. It keeps the process simple and pushes more ratings to Google.

If your priority is quick setup and low monthly costs, WiserReview gives you the easiest path. It delivers clean widgets, fast review collection, and a budget-friendly plan.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.