Yotpo vs Trustpilot vs WiserReview: Honest Comparison

You’re not alone if you’re trying to pick between WiserReview, Yotpo, and Trustpilot. Many business owners get stuck trying to figure out which one is right for them.

Yotpo has over 370 reviews on Capterra and a rating of 4.5. People like its marketing tools, but some say it’s hard to use and slow.

Trustpilot has over 1,100 reviews and also scores 4.5. It helps with SEO and getting customer feedback, but users often mention issues with fake reviews and long contracts.

WiserReview is newer, easy to use, and great for showing fresh reviews. While it’s still growing, it covers the main things most businesses need without being too complex.

What is WiserReview?

If you’re looking to collect, manage, and display customer reviews without handling code or plugins, WiserReview is the top choice. It stands out as a simple, fast, and affordable review tool built for real business needs.

While Yotpo and Trustpilot offer many features, most of them are locked behind expensive plans.

WiserReview keeps things easy without cutting corners.

Here’s what WiserReview offers

Simple setup: You install the app, connect your store, and start collecting reviews right away.

Fast review collection: The system sends automatic requests after each order and collects text, photo, and video reviews.

Clear display widgets: You can show ratings, review lists, carousels, and review walls. The widgets match modern store layouts and load smoothly.

Rich snippet support: WiserReview adds a clean schema for rating and review count, helping your products show stars in Google search.

Platform sync: The tool syncs products and reviews with WooCommerce, BigCommerce, Shopify, and other platforms in the background.

Straightforward moderation: You can approve, edit, or hide reviews with one click, keeping your review page honest and clean.

Custom review forms: You can create forms with your own questions to collect the specific details you want from customers.

Pricing: Free plan available, Pro plan starts at $9/month

Rating: 4.8/5

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All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

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What is Yotpo?

Yotpo is a full-featured platform mainly built for eCommerce brands. It helps you collect customer reviews, run loyalty and referral programs, and send email or SMS campaigns.

It’s often used by Shopify stores and other online businesses that want to manage reviews and marketing from one place.

Yotpo is packed with features, but it can get pricey as you grow.

Key Features:

• Collects text, photo, and video reviews.
• Loyalty and referral programs.
• Email and SMS marketing.
• Product review widgets for your store.
• Shopify, Klaviyo, and ReCharge integrations.

Pros

• ◆ All-in-one review + loyalty system.
• ◆ Powerful for eCommerce brands.

Cons

• ◆ Gets expensive quickly.
• ◆ Takes time to set up fully.

What is  Trustpilot?

Trustpilot is focused on collecting and showing verified reviews on public profiles. It’s widely known and helps boost online reputation by displaying customer feedback in search results. Businesses use it to improve trust and SEO through customer reviews.

It’s strong in review collection and reputation tools, but not designed for loyalty or popup campaigns.

Key Features:

• Verified public review collection.
• SEO-friendly TrustScore pages.
• Review invite and response tools.
• TrustBox widgets for websites.
• Integrates with Mailchimp, CRMs, ad platforms.

Pros

• ◆ Well-known and trusted review platform.
• ◆ Strong SEO value from public reviews.

Cons

• ◆ High monthly cost.
• ◆ Some users find the UI outdated.

Which one to choose?

The main difference between WiserReview, Yotpo, and Trustpilot is cost, setup ease, and focus. WiserReview starts at $9/month, is easy to set up, and includes essential review tools. Yotpo targets eCommerce with marketing features but starts at $79/month. Trustpilot is SEO-focused but costly, starting at $259/month with longer contracts.

If you’re a large brand with a big marketing team and budget, Yotpo or Trustpilot might fit. They come with more features, but also higher pricing, longer contracts, and steeper learning curves.

But if you’re a growing online store, coach, or service provider who just needs a clean way to collect and show reviews without extra steps WiserReview is the smarter pick.

It’s:

Easier to set up

More affordable

Built to help you get real results faster

You get what you need without paying for what you don’t.

So, before locking yourself into a high-cost platform, try WiserReview. It gives you the tools to build trust and show proof without slowing you down.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Conclusion

All three tools, WiserReview, Yotpo, and Trustpilot, help you collect and display customer reviews. However, they work differently and have very different price points.

If you want a full marketing and loyalty system and have the budget, Yotpo could be an option. If you care about SEO and public review pages, Trustpilot is a known name, but it comes with a higher cost and long-term contracts.

But if you’re looking for something that’s simple, fast, affordable, and actually focused on what matters collecting and showing real reviews WiserReview is your best pick. It’s easy to use, doesn’t lock you into a yearly plan, and starts at just $9/month.

WiserReview gives you what you need for growing stores and service businesses without making things hard.

Try it today and start building trust with your visitors.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.