3 min 
Picking between WiserReview, Reviews.io, and Trustpilot is not easy. Each one has different features, pricing, and setup. Many store owners are unsure which one to use.
Reviews.io starts at $29/month for 300 review invites. It supports photo and video reviews, SMS invites, and Google widgets. But to get all features, the price goes up to $299/month or more.
Trustpilot is used by over a million businesses. It offers SEO tools, verified reviews, and fraud checks. But it starts at $299/month and requires a yearly contract.
WiserReview starts at $9/month. It gives you photo/video review support, clean display widgets, automation, and easy setup, with no contract.
This comparison shows what WiserReview, Reviews.io, and Trustpilot offer. It includes pricing, features, and setup details so you can choose the option that fits your business without guessing.
WiserReview vs Reviews.io vs Trustpilot Side-by-Side Comparison
| Feature | WiserReview | Reviews.io | Trustpilot |
|---|---|---|---|
| Starting Price | Start with the free plan, and the paid plan starts at just $9 /month | 14-day free trial with $29/mo for Essentials (250 invites) | From $299/mo (Plus plan, billed annually) |
| Review Collection | Text, photo, video with SMS, WhatsApp, and email invites | Text, photo, video, SMS invites, Google ratings | Verified text reviews (photo/video on custom plans) |
| Display Options | 10+ review widget like Popups, sliders, badges, carousels | 15+ widget types, UGC galleries, Google Seller Ratings | TrustBox review widgets for web and Google ads |
| Moderation Tools | Filters, tagging, and manual controls | Fraud monitoring, manual controls, review replies | AI fraud detection, review flagging & moderation |
| Marketing Tools | Coupons, social share, auto-invites | SMS & email campaigns, surveys, attribute tagging | SEO boosts, ad star ratings, and marketing assets |
| Integrations | Shopify, Woo, Klaviyo, API | Shopify, Woo, BigCommerce, TikTok, API | Zapier, Slack, Mailchimp, Salesforce, CRM systems |
| Ease of Setup | Quick, no code needed | Easy install, no code | Needs manual setup and domain integration |
What is WiserReview?
WiserReview is a review management platform designed to help businesses collect, manage, and display customer reviews with ease.
Whether you’re running an online store or a service-based business, WiserReview makes it simple to gather feedback and show it to your customers in an organized way.
Key Features:
Automated Review Requests: It automatically sends review invitations based on customer purchases or service completions, saving you time and effort.
Text, Photo, and Video Reviews: You can collect not just text reviews, but also photos and videos, giving potential customers a better idea of your products or services.
Customizable Widgets: Display reviews directly on your product pages, with fast-loading, customizable review widgets that match your site’s design.
Review Management Dashboard: The simple, intuitive dashboard lets you sort, approve, and respond to reviews all in one place, keeping everything organized.
Integration with Major Platforms: It integrates with Shopify, WooCommerce, BigCommerce, PrestaShop, Wix, and many others, so you can set it up easily.
Incentive Tools: You can offer rewards or discounts to encourage customers to leave reviews, helping boost review volume.
Custom Review Requests: You can personalize review request emails to match your brand voice and increase response rates.
Affordable Pricing: It offers budget-friendly plans that provide access to all the essential features, making it a cost-effective choice for businesses of all sizes.
WiserReview is perfect for businesses that need an easy, powerful way to manage reviews without dealing with high costs.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
What is Review.io?
Reviews.io is built for eCommerce brands that want more control over how they collect and show reviews. It supports rich content like photos, videos, and even customer-submitted stories. You can send review invites via email or SMS and display them using multiple layout options.
It’s ideal for stores that want to go beyond basic text reviews. However, most of the advanced features like video reviews, UGC galleries, and survey tools are only available in higher-priced plans. If you’re a small store, you may find yourself paying for features you don’t fully use.
Main Features:
- Email and SMS review invites.
- Photo and video review collection.
- 15+ custom review widgets.
- Google Seller Ratings integration.
- UGC galleries, surveys, and NPS tools.
- Works with Shopify, WooCommerce, Magento, BigCommerce, etc.
Pros
- Powerful features for high-volume stores
- Video review support
- Great display and UGC tools
Cons
- The entry plan is limited
- Advanced features cost extra
- It can get costly as your usage grows
Pricing: Free plan available, Pro plan starts at $29/month
Rating: 4.8/5
What is Trustpilot?
Trustpilot is one of the most recognized review platforms worldwide. It’s often used by large brands that care about SEO, visibility in Google search, and customer trust. With verified reviews, a public TrustScore, and profile pages that rank in search, Trustpilot can boost online reputation.
That said, it’s not made for small businesses. It requires an annual contract, and many useful features like review widgets, Google Seller Ratings, and detailed analytics are only available on higher plans.
Main Features:
- Verified reviews with TrustScore.
- Public profile pages optimized for search.
- TrustBox display widgets.
- Google Ads integration (Seller Ratings).
- Fraud detection and reporting.
- API and CRM integrations.
Pros
- Strong SEO and brand credibility
- Trusted name across industries
- Google ad integration with reviews
Cons
- High starting price at $299/month
- Locked into yearly contracts
- Limited flexibility in lower plans
Pricing: Plan starts at $299/month
Rating: 4.8/5
Which one to choose?
If you’re a large brand focused on SEO and public visibility, Trustpilot might be an option but it comes with a high price and long contracts. It’s best for companies that need public review pages and ad integrations.
If you want advanced features like video reviews, Google integrations, and SMS invites and you’re okay with paying $299/month or more Reviews.io is a solid choice. Just note that many features are only available in higher plans.
If you’re a small or mid-size business that wants to collect and show real reviews without spending a lot, WiserReview is the better pick. It’s easy to set up, supports photo and video reviews, and offers clean display options at just $9/month. No contracts. No hidden fees.
For businesses that want fast results without the extra cost, WiserReview is the smart and simple choice.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.Conclusion
WiserReview, Reviews.io, and Trustpilot each offer different value, but not every tool fits every business.
Trustpilot works well if you’re a large company focused on SEO and public review profiles but it comes with high pricing and long contracts.
Reviews.io offers advanced features like video reviews and Google integrations, but most of them are locked behind higher plans starting at $299/month.
WiserReview is simple, affordable, and made for growing stores. It gives you photo and video reviews, clean widgets, and automation starting at just $9/month, with no setup delays or contracts.
If you want a review tool that just works without extra costs or complexity, WiserReview is your best choice.
Frequently asked questions
WiserReview is built for simplicity and speed at a lower cost. Reviews.io offers advanced features but gets expensive fast. Trustpilot is focused on SEO and public profiles but requires a yearly contract.
WiserReview is the best option for small and growing stores. It starts at $9/month, supports photo and video reviews, and is easy to set up with no contract.
Yes, but only on higher-priced plans starting around $299/month.
Yes. Trustpilot is widely used for building public brand trust and improving visibility in search results, but it's better suited for large companies due to its pricing.
Yes. WiserReview works out of the box, needs no coding, and can be set up in under 10 minutes.
Krunal
